Editorials
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Of budgets, Apple and mobile advertising
May 3, 2010
Apple CEO Steve Jobs seems intent on bludgeoning everyone to submission with his love-it-or-leave-it attitude to mobile. First it was the tight girdle around apps and now it’s his diktats on mobile ads.
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What Walmart can teach other retailers
April 26, 2010
Whatever people might say about Walmart, the discount retailer understands the power of marketing – on television and, increasingly, on mobile. Consider its Walmart Rollbacks campaign.
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Merchandising on the iPad
April 19, 2010
One of the key benefits of the iPad application is the ability to merchandise and display products in a way that the regular Web does not currently allow.
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It’s apps vs. Web – from Apple’s perch
April 12, 2010
That much seems clear from the tough line out of Apple HQ: curated applications are better than the open Web. Google, Microsoft, Yahoo and Amazon should not take that lying down.
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What Apple and Gillette have in common: the refill market
April 5, 2010
What most critics and industry observers don’t realize is that Apple no longer seems to believe in creating new products in old categories. It is creating new products in new categories.
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How magazines can monetize mobile
March 29, 2010
Unless consumers treat the mobile reading experience as unique – and not just as an adjunct of the print or online – publishers will have a tough go of monetizing the mobile medium.
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The applications market lacks transparency
March 22, 2010
Apps will get special attention this week at the International CTIA Wireless 2010 show in Las Vegas. But aside from the lavish praise on this mobile channel, it is time to call for some critical scrutiny.
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Make mobile commerce site checkout process simpler
March 15, 2010
One of the biggest grumbles about buying through mobile devices is the checkout process. For multichannel retailers, the solution is close to home.
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Best Buy gets it: Mobile is the new portable store
March 8, 2010
Having organized two events last week focused on mobile marketing and commerce, it was clear that attending marketers and retailers got the message: the time to pull the trigger is now.
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ETail West confirms increased retailer interest in mobile
March 1, 2010
More than 150 retail executives spent an extra day at the eTail West conference last week in Palm Desert, CA, to soak up the wisdom on mobile. Expect to see that attention soon bear fruit.
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Standardization is vital to mobile progress; IAB honors 3 mobile execs
February 22, 2010
The heartening piece of news from last week’s Mobile World Congress in Barcelona, Spain was that the wireless carriers finally got it: too many cooks in the kitchen.
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Global carriers take on Apple, Android with standardized app platform
February 16, 2010
The Wholesale Applications Community will threaten proprietary app stores such as the Apple App Store, Android Marketplace, BlackBerry AppWorld, Nokia's Ovi and the Palm Catalog.
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Who dat mobile advertiser at Super Bowl XLIV?
February 8, 2010
It wasn’t hard sorting through the squirrels, chickens, bulls, horses, snakes and coyotes – or was that a fox? – to find the mobile advertisers last night at the Super Bowl XLIV broadcast.
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Apple iPad, Amazon Kindle threaten open nature of Internet
February 1, 2010
Is the new school of mobile devices that requires specialized content for proprietary digital platforms diverting traffic away from the open Internet?
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Why every charity needs an SMS short code
January 25, 2010
The past few days have shown the power of SMS and common short codes to mobilize consumers with little notice to donate to disaster relief efforts in the wake of the Haiti earthquakes.
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