Editorials
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Don’t forget tomorrow’s FTC event on mobile
May 5, 2008
The Federal Trade Commission tomorrow holds its first town hall meeting on mobile marketplace issues.
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Google rightly throws weight behind mobile banners
April 28, 2008
It took some time but Google finally bellied up to the bar: The search giant’s move to offer banners for mobile extends the life of an ad unit that refuses to die.
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Retailers should seriously try mobile marketing
April 21, 2008
It’s no secret that retailers have been dealt a blow in the solar plexus with a weak economy. Why don’t they give mobile marketing a shot to get consumers spending again?
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Positioning mobile at ad:tech San Francisco
April 14, 2008
The nation’s top interactive marketing executives gather this week at ad:tech San Francisco to network, learn and sell. Some of them will even get their first exposure to mobile marketing.
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Impressions of the CTIA Wireless 2008 show
April 7, 2008
Las Vegas and the conference it hosted last week, CTIA Wireless 2008, had one thing in common: crowds.
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Mobile Web advocacy gets new supporter in dotMobi
March 31, 2008
Bango’s handover of the ilovemobileweb campaign is good news for the industry, given that the dotMobi Advisory Group is the new custodian of a well-conceived advocacy effort.
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Make history, not news, at CTIA show
March 24, 2008
In less than a week, the great and good from the wireless industry will descend on the CTIA annual conference in Las Vegas. Expect tens of thousands to attend in a climate of excitement and hope.
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AOL and Bebo? You serious?
March 17, 2008
Dry eyes and common sense: both were missing last week when AOL agreed to pay $850 million for online social network Bebo. Some commentators even justified the deal for its mobile benefits. Please!
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Many ways to polish an Apple
March 10, 2008
Apple last week topped Fortune’s annual list of the most admired U.S. companies and bagged a $100 million fund for iPhone programmers. Not bad for a $24 billion underdog, huh?
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The law is watching
March 3, 2008
When the Congress, FCC, FTC and Florida’s Attorney General come calling, you know mobile marketing is on notice. It’s time for those best practices to kick in.
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Editorial: Inviting articles for Mobile Marketer’s Classic Guide to Mobile Advertising
February 19, 2008
Mobile Marketer is welcoming editorial submissions for its Classic Guide to Mobile Advertising, a handbook of tips, best practice, case studies and research from our reporters and industry leaders.
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Why the FTC meeting on mobile matters
February 11, 2008
Marketers know only too well what happens when a government agency comes knocking on your door in the name of consumer protection: more regulation.
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All the News That’s Fit to Text
February 4, 2008
That tag line sounds pretty snazzy, right? Perhaps The New York Times should use it for its mobile site – a neat model for other news publishers to follow.
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Money, money, money
January 28, 2008
Ask and you shall get: That mantra worked for several mobile companies as they proudly announced millions of dollars in new funding last week. Is this the beginning of a mobile boom?
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Don’t take your eye off retail
January 22, 2008
Have companies made mobile’s case to retailers? Not if you attended the National Retail Federation’s annual show last week.
