Editorials
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Carrier stance on net neutrality threatens fabric of Internet and mobile
January 19, 2010
The CTIA’s stance on net neutrality is plumb wrong. Opposition to the FCC’s proposed net neutrality rules is the one sure way to endanger the egalitarian underpinnings of the Internet.
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How the Mobile Decade will change marketing, media and commerce
January 4, 2010
The nation stands today at a pivotal point where mobile will soon infuse every marketing, media and retail decision just as the Internet did in the last ten years. The Mobile Decade is upon us.
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When wireless carriers sneeze, mobile marketing catches a cold
December 14, 2009
Verizon Wireless’ blocking and reactivation of 4Info’s flagship short code and AT&T’s unhappiness about data consumption from a tiny slice of its customer base are cause for a chill in mobile marketing.
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Announcing the official launch of Mobile Commerce Daily
December 9, 2009
Two years ago, Mobile Marketer was launched to offer news, analysis and opinion on mobile advertising, marketing, media and commerce. Now, Mobile Commerce Daily has officially launched.
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Key must-haves in the holiday mobile checklist
November 30, 2009
It is safe to say that this will likely be the first holiday season where mobile will play a key role in multichannel shopping and buying. Here are five mobile must-haves in the holiday checklist.
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Upbeat mood at Mobile Marketing Forum in Los Angeles
November 23, 2009
While the Mobile Marketing Forum in Los Angeles was not as well attended as its New York counterpart, the mood at the daylong show was upbeat. False dawn or new day for mobile?
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Mobile ad networks must work on positioning
November 16, 2009
A tiny step for Google, a giant step for mobile – that’s what the AdMob acquisition will amount to if the deal soon wins regulatory approvals. Now the other mobile ad networks must work on their positioning.
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Ad:tech New York acknowledges potential and power of mobile
November 9, 2009
Last week’s ad:tech New York show not only surpassed attendance expectations, but also surprised in its recognition of mobile’s role in advertising, marketing and content. This is good news.
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Are customers from different mobile channels worth the same?
November 2, 2009
That question should be legitimate to ask as more retailers such as fast food giants Pizza Hut and Papa John’s generate record sales from mobile customers.
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Wall Street sets eyes on mobile Internet. Beware the praise
October 26, 2009
Borrowing your watch to tell you the time is said to be a management consultant thing. But saying the obvious with an air of discovery is a Wall Street talent.
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Slow load time is No. 1 performance issue on mobile Web
October 19, 2009
More than 80 percent of consumers claim they would access Web sites more often from their phone if the experience was as fast as it is on a computer. Gomez’s findings confirm that consumer experience rules.
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Carriers may suffer the fate of newspapers with Internet telephony
October 12, 2009
If wireless carriers allow competing Internet telephony services over their networks, they risk suffering the same fame as newspapers today. The nightmare scenario of Trojan horse and dumb pipes is within grasp of reality.
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Carriers may suffer the fate of newspapers with Internet telephony
October 12, 2009
If wireless carriers allow competing Internet telephony services over their networks, they risk suffering the same fate as newspapers today. Four words come to mind: Trojan horse, dumb pipes.
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Is your next customer down the hall?
October 5, 2009
Mobile marketing executives shouldn’t ignore the directory of companies in the office building’s lobby. After all, a gift basket – card: Hello neighbor! – to a fellow tenant may turn into business.
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Why net neutrality is a must for mobile marketing’s future
September 28, 2009
To let Internet service providers and wireless carriers tamper with the DNA of the Web – an open architecture with no barriers to entry – is to endanger the growth of mobile marketing and commerce.
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