1. Home
2. >> Opinion
3. >> Editorials

• Email this
• Print

Editorials

• The trouble with mobile applications: an identity crisis

  September 21, 2009

  Is the mobile application becoming a victim of its own success? At least that’s the sense some industry observers may get listening to the chatter at the various mobile marketing events nationwide.

• Calling for nominations: Mobile Women to Note 2010

  September 14, 2009

  With mobile gaining more recognition within the marketing ecosystem, it is imperative that more women executives enter the industry. Indeed, there are too few women in mobile marketing.

• Mobile marketers should offer coherent response to FCC

  August 31, 2009

  The new Federal Communications Commission inquiry into wireless industry practices may change the rules of the game. It is no time to play spectator here.

• Are publishers heading for an ad-free mobile future?

  August 22, 2009

  A quick look at most publisher mobile sites reveals a frightening picture: The scarcity of eye-catching, brand-friendly ads.

• FCC should make public Apple, AT&T and Google responses

  August 3, 2009

  Has Apple's rejection of the Google Voice application in its Apple App Store triggered the beginnings of a government investigation that promises more regulation where market forces should endure?

• Apps must avoid the fate of dot-coms

  July 20, 2009

  If the industry chatter is any indication, mobile applications may suffer the fate of dot-coms earlier in the decade: failure to live up to expectations.

• Assessing the Apple iPhone on its second anniversary

  July 13, 2009

  Two years is a long time in the Internet world and even longer in mobile. So how has the Apple iPhone changed the world since its debut in July 2007?

• Time to begin planning for the mobile holidays

  July 6, 2009

  It's only three months before mobile can expect to play a significant role in searching and shopping for the holidays. Marketers, agencies and vendors should gear up for the traffic and the expectations.

• Gear up for Web 3.0

  June 22, 2009

  In 2007 the iPhone's launch forever changed the nature of mobile marketing, Web and content consumption. Expect 2009 to be yet another catalyst year, especially for the Web.

• Common-sense do's and don'ts of mobile marketing

  June 15, 2009

  From the noise generated by myriad conferences, blogs and publications, brands, agencies and publishers simply want to know this: What's working and what's not working in mobile marketing.

• More esprit de corps required in mobile marketing

  June 8, 2009

  While it was a pale shadow of itself in terms of year-over-year attendance, the Mobile Marketing Forum in New York retained an unmistakable air of buzz and excitement. That's the good news.

• Has the mobile needle moved in the last six months?

  June 1, 2009

  That's the question those attending this week's Mobile Marketing Forum should ask themselves and other fellow delegates.

• How to answer skeptics of mobile marketing

  May 18, 2009

  One way to persuade marketers who aren't convinced about the merits of mobile marketing is by holding other channels to the same light.

• Who says brands aren’t running mobile marketing campaigns?

  May 11, 2009

  That lament -- that brands aren't serious about mobile marketing or even ready for the channel -- should be put to rest once and for all. Here's the evidence.

• Is the value-proposition of mobile marketing getting across?

  May 4, 2009

  Verizon Wireless' approval of new standard-rate mobile coupon programs after a slowdown of that process felt by marketers is evidence of a major internal debate at wireless carriers.

previous123456789next