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Editorials

• Tagga’s Amielle Lake targets agencies for mobile platform

  April 27, 2009

  Amielle Lake is one reason why ad:tech retains its luster as a venue for interactive marketing talent and, oftentimes, the bold entrepreneur who walked the extra mile.

• AT&T, Apple to corporate world: iPhone is business-friendly

  April 20, 2009

  Notice the back cover of the April 27 issue of Fortune magazine? It's one of the smartest print ads created in a long time. And it's one reason why the BlackBerry folks can't gloat anymore.

• The dangers of a do-not-text list

  April 13, 2009

  Is the inclusion of a do-not-text registry -- similar to the no-call list -- in a new Senate bill on unsolicited SMS messages a case of legislative overreaction? A solution chasing a problem?

• CTIA Wireless didn’t move the needle for mobile marketing

  April 6, 2009

  It was a good show -- nearly 34,000 delegates, techy agenda, five days in Las Vegas, Al Gore's take on melting ice caps -- but CTIA Wireless didn't push mobile marketing one way or the other.

• BlackBerry App World store adds more firepower to mobile

  March 30, 2009

  The mobile industry is expected to receive yet another shot in the arm with the anticipated launch this week of Research In Motion's BlackBerry App World store at the CTIA Wireless show in Las Vegas.

• Media should pursue portal strategy for mobile

  March 23, 2009

  Magazine publisher Time Inc. may have found a solution to positioning media brands for the future: developing affinity groups and portals around each vertical title.

• U.S. mobile Web browsing, spending growth is good news

  March 16, 2009

  New research from Bango about the United States overtaking Britain in mobile Web browsing and spending is encouraging news for marketers seeking to monetize the mobile channel.

• Mobile coupons address mood of the moment: frugality

  March 9, 2009

  Domino's Pizza's decision to give its franchisees the opportunity to offer mobile coupons is a step in the right direction. More retailers and marketers should follow its example.

• A notebook PC? Nokia needs to focus

  March 2, 2009

  If there's one thing guaranteed to bring down a business, it is lack of focus. Nokia is destined to learn that lesson many times over if it continues to be all things to all people.

• Free should not be the default model for mobile content

  February 23, 2009

  If free is the default business model for mobile content, then the prognosis for the channel is not good. Just see what's happening on the wired Internet.

• Is this the year of mobile apps?

  February 16, 2009

  If intense industry rivalry over handsets, operating systems and pricing plans was not enough, add mobile applications as the new battleground for gaining customer mindshare and spend.

• Is mobile advertising prepared for a marginalized media?

  February 9, 2009

  The collapse of major newspaper chains and magazine brands will have a knock-on effect not just on Internet advertising, but also mobile. Do ad networks, both Internet and mobile, have a Plan B?

• Treating a job as a responsibility

  January 26, 2009

  The right people don't need to be managed. The moment you feel the need to tightly manage someone, you've made a hiring mistake.

• Making government mobile with SMS, mobile Web

  January 19, 2009

  Tomorrow one president's mobile phone will go silent and the other's will come alive. But while Barack Obama will most likely lose his BlackBerry, we hope his passion for mobile marketing won't diminish.

• A new sheriff in town

  January 12, 2009

  Surely it is presumptuous to advise the incoming president of the U.S. But we certainly wouldn't mind bundling a helpful word or two with our best wishes to Mike Wehrs, the new president/CEO of the MMA.

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