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Editorials

• New Year's resolution: Target Fortune 500

  January 1, 2009

  When one is on a tight rope, the most dangerous course is to stop. Henry Kissinger's quote could apply as much to marketing as it does to politics.

• Walmart deal for iPhone sales boosts mobile Web and commerce

  December 29, 2008

  Walmart Stores Inc.'s decision to sell the Apple iPhone is the best possible route to introduce the mobile Web, mobile marketing and mobile commerce to the masses.

• Key opportunities for mobile marketing in 2009: A sector-by-sector look

  December 22, 2008

  Where are the key opportunities for mobile marketing in 2009? As marketers look to engage with customers and prospects on tighter budgets, they will turn to mobile and online for their ROI potential.

• SWOT analysis of mobile marketing for 2009

  December 15, 2008

  Mobile marketing will hold its own in 2009. But the industry will have to shout simply to be heard as marketers and advertising agencies navigate a dark economy by feeling the walls.

• Short code, mobile site: Building blocks of mobile marketing

  December 8, 2008

  No building can stand tall without a deep foundation. For mobile marketing, that means requiring a common short code and mobile-friendly Web site for almost every major consumer marketer.

• A rethink on smartphone positioning

  December 1, 2008

  The BlackBerry Storm got slammed last week for failing to live up to the expectations of some in the media. It's only a matter of time before manufacturers realize it's not just about the touch screen.

• Look out for our guide on mobile commerce

  November 24, 2008

  Later today we publish Mobile Marketer's Classic Guide to Mobile Commerce, the industry's first expert-opinion assemblage of insight and analysis on this next frontier of retail.

• Mobile site is easy first step to demystifying mobile

  November 10, 2008

  Having moderated several sessions over the past year, it's clear that the granularity of the topic won't deter those new to the industry to ask unrelated Mobile 101 questions.

• A victory for Obama, a victory for mobile

  November 5, 2008

  How satisfied should mobile marketers be today that the man elected to become the 44th president of the U.S. proved beyond doubt the ability of mobile marketing to effect change?

• Targeted marketing, now more than ever

  November 3, 2008

  "You miss 100 percent of the shots you never take." That's ice hockey star Wayne Gretzky's philosophy and it applies to mobile marketing and technology.

• Seeking nominations for Mobile Marketer of the Year

  October 27, 2008

  Regardless of the recent financial crisis, this year has by all means been wonderful for mobile marketing. Who's the smartest of them all mobile marketers?

• Lobbying the White House for mobile

  October 20, 2008

  While the government and Congress are busy administering CPR to Wall Street, the next occupant of the White House should support this nation's new game-changer technology: mobile.

• This carrier stranglehold on mobile won't do

  October 13, 2008

  When one company has the power to upend the business model of an entire industry, it is time to look at both. Failure to oppose Verizon Wireless' 3-cent fee on SMS will cripple legitimate text messaging.

• Nokia faces music from carriers over content monetization

  October 6, 2008

  Leading British carriers will not sell Nokia phones that offer unlimited music downloads, dealing not just a blow to the manufacturer's plans but also underscoring the tension as business models clash.

• Will Google's G1 mobile phone be a game-changer?

  September 29, 2008

  Google's new G1 mobile phone, launched last week, is supposed to change the way consumers interact with the Internet. Will it?

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