1. Home
2. >> Opinion
3. >> Editorials

• Email this
• Print

Editorials

• What the Wall Street meltdown means for mobile marketing

  September 22, 2008

  Who knows what surprises this week holds, but last week's events are set to reshape not only Wall Street but marketing spending -- at least in the short term. Mobile marketing may be a beneficiary.

• Yahoo gets trade-show marketing and here's why

  September 15, 2008

  Give it to Yahoo Mobile for pulling out all stops at last week's CTIA Wireless I.T. & Entertainment 2008 show in San Francisco. It sets the standard for deep-pocketed mobile companies in marketing itself confidently and smartly.

• The publisher's dilemma with the Internet and mobile

  September 8, 2008

  While monetizing a new channel -- the Internet, mobile -- is not difficult, building and supporting an entire business operation around it is another story. Ask publishers.

• Obama, McCain text campaigns for Red Cross relief fund hit glitch

  September 2, 2008

  While both presidential candidates have called for financial aid to the hurricane-hit Gulf Coast through television and online appeals, their use of mobile for the American Red Cross seems to have hit a snag.

• The 3:32 a.m. text and its place in mobile history

  August 25, 2008

  It is still a mystery why Sen. Obama's campaign announced his vice presidential pick in a text sent at 3:32 a.m. Eastern time Aug. 23. But history was made -- both for the candidate and for mobile.

• Mobile commerce site is 30-second elevator pitch to shoppers

  August 18, 2008

  Polo Ralph Lauren Corp.'s decision to introduce a Web site for mobile shoppers may easily be the catalyst for a retail industry that is stumped for ideas on generating more sales in a weak economy.

• Impressions from ad:tech Chicago

  August 11, 2008

  An economic slowdown and summer vacations make a tough environment for any business event. Yet the ad:tech Chicago conference last week held its own in the face of such challenges.

• Later today: a new mobile advertising resource

  August 4, 2008

  Please expect in your email inbox later this afternoon something immensely useful to your mobile efforts: Mobile Marketer's Classic Guide to Mobile Advertising.

• When saying no is best

  July 28, 2008

  A comment made at last week's IAB Leadership Forum: Mobile event was honesty at its best and marketing at its smartest. It came from the CEO of one of the leading mobile marketing agencies.

• The case for a mobile loyalty program

  July 21, 2008

  IKEA's decision to launch a mobile loyalty program should not be an isolated case. A loyalty program -- mobile, online or offline -- is a bulwark against shifting consumer allegiance during rough times.

• New bill in Senate for moratorium on wireless taxes

  July 14, 2008

  Three months after the U.S. House of Representatives, a new bill was introduced last week in the Senate for a five-year moratorium on new or existing taxes on wireless telecoms and infrastructure.

• Mobile should engage with direct and interactive marketers

  July 7, 2008

  Mobile marketing has reached a stage where service providers, ad networks and agencies need to cross the street to chat to players in interactive and direct marketing.

• Preparing retailers for mobile commerce during the holidays

  June 30, 2008

  Most retailers are already close to wrapping up plans and promotions for the winter holidays. Mobile must make it into their toolset for this year's branding and customer acquisition and retention efforts.

• Ruling on text messages could affect corporate mobile usage

  June 23, 2008

  A new ruling from a federal appeals court in California could prevent employers from monitoring text messages on mobile devices given to employees for business.

• Déjà vu at mobile, direct marketing shows

  June 16, 2008

  Covering two conferences running concurrently last week in New York -- one for mobile marketers, the other for direct marketers -- gives cause to use the word malaise.

previous123456789next