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Editorials

  • Later today: a new mobile advertising resource

    August 4, 2008

    Please expect in your email inbox later this afternoon something immensely useful to your mobile efforts: Mobile Marketer's Classic Guide to Mobile Advertising.

  • When saying no is best

    July 28, 2008

    A comment made at last week's IAB Leadership Forum: Mobile event was honesty at its best and marketing at its smartest. It came from the CEO of one of the leading mobile marketing agencies.

  • The case for a mobile loyalty program

    July 21, 2008

    IKEA's decision to launch a mobile loyalty program should not be an isolated case. A loyalty program -- mobile, online or offline -- is a bulwark against shifting consumer allegiance during rough times.

  • New bill in Senate for moratorium on wireless taxes

    July 14, 2008

    Three months after the U.S. House of Representatives, a new bill was introduced last week in the Senate for a five-year moratorium on new or existing taxes on wireless telecoms and infrastructure.

  • Mobile should engage with direct and interactive marketers

    July 7, 2008

    Mobile marketing has reached a stage where service providers, ad networks and agencies need to cross the street to chat to players in interactive and direct marketing.

  • Preparing retailers for mobile commerce during the holidays

    June 30, 2008

    Most retailers are already close to wrapping up plans and promotions for the winter holidays. Mobile must make it into their toolset for this year's branding and customer acquisition and retention efforts.

  • Ruling on text messages could affect corporate mobile usage

    June 23, 2008

    A new ruling from a federal appeals court in California could prevent employers from monitoring text messages on mobile devices given to employees for business.

  • Déjà vu at mobile, direct marketing shows

    June 16, 2008

    Covering two conferences running concurrently last week in New York -- one for mobile marketers, the other for direct marketers -- gives cause to use the word malaise.

  • Where the Apple iPhone stands after a year

    June 9, 2008

    The hoopla over the new iPhone is a case study in how to generate anticipation and excitement over a product that accounts for only 1 percent penetration of embedded mobile phone users nationwide.

  • Do ad agencies get mobile?

    June 2, 2008

    That's a question that often comes up when discussing hurdles that service providers face when trying to pitch advertising agencies on mobile programs their clients should run.

  • Using short codes for customer feedback

    May 27, 2008

    Customer feedback is the best way to know how a brand is perceived in the marketplace. Does mobile have a role to play in this era of instant diss?

  • Mobile is gap marketing

    May 19, 2008

    What's the mindset of consumers when they are on the mobile phone? What's their approach to mobile content, commerce and marketing? How to tap into that? The answer lies in gap marketing.

  • Mobile marketers must engage consumer groups

    May 12, 2008

    Attending the Federal Trade Commission's inaugural town hall meeting last week on mobile marketing and commerce drove home a point: It's not all about marketers.

  • Don't forget tomorrow's FTC event on mobile

    May 5, 2008

    The Federal Trade Commission tomorrow holds its first town hall meeting on mobile marketplace issues.

  • Google rightly throws weight behind mobile banners

    April 28, 2008

    It took some time but Google finally bellied up to the bar: The search giant's move to offer banners for mobile extends the life of an ad unit that refuses to die.