1. Home
2. >> Opinion
3. >> Editorials

• Email this
• Print

Editorials

• Where the Apple iPhone stands after a year

  June 9, 2008

  The hoopla over the new iPhone is a case study in how to generate anticipation and excitement over a product that accounts for only 1 percent penetration of embedded mobile phone users nationwide.

• Do ad agencies get mobile?

  June 2, 2008

  That's a question that often comes up when discussing hurdles that service providers face when trying to pitch advertising agencies on mobile programs their clients should run.

• Using short codes for customer feedback

  May 27, 2008

  Customer feedback is the best way to know how a brand is perceived in the marketplace. Does mobile have a role to play in this era of instant diss?

• Mobile is gap marketing

  May 19, 2008

  What's the mindset of consumers when they are on the mobile phone? What's their approach to mobile content, commerce and marketing? How to tap into that? The answer lies in gap marketing.

• Mobile marketers must engage consumer groups

  May 12, 2008

  Attending the Federal Trade Commission's inaugural town hall meeting last week on mobile marketing and commerce drove home a point: It's not all about marketers.

• Don't forget tomorrow's FTC event on mobile

  May 5, 2008

  The Federal Trade Commission tomorrow holds its first town hall meeting on mobile marketplace issues.

• Google rightly throws weight behind mobile banners

  April 28, 2008

  It took some time but Google finally bellied up to the bar: The search giant's move to offer banners for mobile extends the life of an ad unit that refuses to die.

• Retailers should seriously try mobile marketing

  April 21, 2008

  It's no secret that retailers have been dealt a blow in the solar plexus with a weak economy. Why don't they give mobile marketing a shot to get consumers spending again?

• Positioning mobile at ad:tech San Francisco

  April 14, 2008

  The nation's top interactive marketing executives gather this week at ad:tech San Francisco to network, learn and sell. Some of them will even get their first exposure to mobile marketing.

• Impressions of the CTIA Wireless 2008 show

  April 7, 2008

  Las Vegas and the conference it hosted last week, CTIA Wireless 2008, had one thing in common: crowds.

• Mobile Web advocacy gets new supporter in dotMobi

  March 31, 2008

  Bango's handover of the ilovemobileweb campaign is good news for the industry, given that the dotMobi Advisory Group is the new custodian of a well-conceived advocacy effort.

• Make history, not news, at CTIA show

  March 24, 2008

  In less than a week, the great and good from the wireless industry will descend on the CTIA annual conference in Las Vegas. Expect tens of thousands to attend in a climate of excitement and hope.

• AOL and Bebo? You serious?

  March 17, 2008

  Dry eyes and common sense: both were missing last week when AOL agreed to pay $850 million for online social network Bebo. Some commentators even justified the deal for its mobile benefits. Please!

• Many ways to polish an Apple

  March 10, 2008

  Apple last week topped Fortune's annual list of the most admired U.S. companies and bagged a $100 million fund for iPhone programmers. Not bad for a $24 billion underdog, huh?

• The law is watching

  March 3, 2008

  When the Congress, FCC, FTC and Florida's Attorney General come calling, you know mobile marketing is on notice. It's time for those best practices to kick in.

previous123456789next