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Editorials

• The law is watching

  March 3, 2008

  When the Congress, FCC, FTC and Florida's Attorney General come calling, you know mobile marketing is on notice. It's time for those best practices to kick in.

• Editorial: Inviting articles for Mobile Marketer's Classic Guide to Mobile Advertising

  February 19, 2008

  Mobile Marketer is welcoming editorial submissions for its Classic Guide to Mobile Advertising, a handbook of tips, best practice, case studies and research from our reporters and industry leaders.

• Why the FTC meeting on mobile matters

  February 11, 2008

  Marketers know only too well what happens when a government agency comes knocking on your door in the name of consumer protection: more regulation.

• All the News That's Fit to Text

  February 4, 2008

  That tag line sounds pretty snazzy, right? Perhaps The New York Times should use it for its mobile site -- a neat model for other news publishers to follow.

• Money, money, money

  January 28, 2008

  Ask and you shall get: That mantra worked for several mobile companies as they proudly announced millions of dollars in new funding last week. Is this the beginning of a mobile boom?

• Don't take your eye off retail

  January 22, 2008

  Have companies made mobile's case to retailers? Not if you attended the National Retail Federation's annual show last week.

• Intel, Yahoo root for the same candidate

  January 14, 2008

  In this year of endorsements, the leaders of Intel Corp. and Yahoo Inc. came out and spoke up for their candidate: Internet-backed mobile.

• The mobile scramble begins

  January 10, 2008

  From the way things look, 2008 is the year when mobile marketing trades hype and skepticism for respect and budget.

• Who owns mobile in your company?

  January 7, 2008

  Any new technology or medium requires ownership within an organization for it to flourish -- or at least be taken seriously. When was the last time you talked to the director of mobile marketing?

• Quartet jostle as Web wars go mobile

  December 24, 2007

  A week into closing this year, one thing stands out in the mobile world: it's increasingly following the Internet in its turf wars, direction of technology, hype and dodgy startups.

• A year of education lies ahead

  December 17, 2007

  The UN declared 2008 both as the Year of the Planet Earth and the Year of the Potato. For the Chinese, 2008 is the Year of the Rat. For mobile marketers, it should be the Year of Education.

• New Mobile Marketer publication launches

  December 6, 2007

  Welcome to Mobile Marketer. This new publication focuses on news and analysis on mobile marketing, media and commerce.

• Deloitte survey finds mobile entertains

  December 31, 1997

  A new Deloitte & Touche survey on the new-media habits of U.S. consumers is confirmation that the Internet and mobile are a one-two punch you cannot duck.

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