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Case studies

• SMS case study - Orange County Transportation Authority

  November 19, 2010

  See how the Orange County Transportation Authority used SMS to improve customer service and cut costs.

• SMS case study - Harley-Davidson dealerships

  November 16, 2010

  See how two Harley-Davidson dealerships in Texas used SMS to maintain conversations with loyal consumers.

• SMS case study - AnMarc Travel Technology

  November 9, 2010

  See how AnMarc Travel Technology LLC integrated SMS chat into its customer-care platform to cut costs and ensure seamless communication with its customers.

• SMS case study - Oklahoma City Bricktown

  November 8, 2010

  See how Oklahoma City Bricktown's mobile club was used to tout sponsors and send out information on events, promotions, giveaways and offers.

• SMS case study - The University of Louisville

  November 3, 2010

  See how the University of Louisville’s use of text messaging provided another avenue for outreach to incoming freshman.

• Case study - The Los Angeles County Fair

  October 27, 2010

  See how The Los Angeles Times was able to effectively market to attendees of the LA County Fair using a multichannel mobile strategy.

• SMS case study - Dawson McAllister Productions

  October 13, 2010

  SMS case study - See how popular youth talk radio show Dawson McAllister Live is using mobile to interact with its audience – young adults and teenagers facing life’s issues head on.

• SMS case study - M&M Products Co.

  October 4, 2010

  See how M&M Products Co. used mobile to drive trial usage through product sampling to targeted and relevant potential new users and customers.

• SMS case study – Sara Lee’s State Fair Corn Dogs

  September 7, 2010

  See how Sara Lee used an on-pack SMS call-to-action to activate a sweepstakes promoting its State Fair Corn Dogs brand.

• SMS case study - Carrabba's Italian Grill

  September 2, 2010

  See how Carrabba's Italian Grill got 443 consumers to participate in its SMS campaign, which resulted in a 35 percent redemption rate.

• SMS case study - Viking Cooking School

  July 21, 2010

  See how Viking Cooking School used SMS to boost class enrollment and establish an ongoing dialogue with customers.

• SMS case study - Toronto's Globe and Mail newspaper

  July 15, 2010

  See how Toronto's Globe and Mail newspaper used SMS to build a mobile and email opt-in database for future news campaigns.

• SMS case study – Ford Canada

  July 9, 2010

  See how Ford Canada used SMS to build a mobile and email opt-in database for future marketing campaigns.

• Case study - Newport Beach Film Festival

  July 7, 2010

  See how the Newport Beach Film Festival integrated various mobile channels into its multichannel marketing campaign to create buzz for the event.

• SMS case study – Mississippi Development Authority

  June 23, 2010

  See how the Mississippi Development Authority’s tourism division was able to promote spring tourism via a multichannel effort which centered on SMS.

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