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Case studies

• SMS case study - Winnipeg Regional Health Authority

  June 22, 2010

  See how the Winnipeg Regional Health Authority used SMS to raise awareness about STD testing and improve public health.

• SMS case study - Columbus Dispatch newspaper

  May 26, 2010

  See how the Columbus Dispatch newspaper ran an SMS promotion with the National Hockey League’s Columbus Blue Jackets to engage its readers.

• Mobile advertising case study - Fox's Glee

  May 18, 2010

  See how Fox used mobile advertising to promote its hit show Glee.

• SMS case study - Times of Northwest Indiana newspaper

  May 10, 2010

  See how The Northwest Indiana Times newspaper built a database of opted-in consumers in a short period of time.

• SMS case study - Farmer's Food

  April 20, 2010

  See how Farmer's Food drove store traffic to increase sales via SMS.

• SMS case study - Warner Bros. and Floyd's 99 Barbershop

  April 14, 2010

  See how Floyd's 99 Barbershop was able to enhace its brand image and build a text-message marketing opt-in list via an SMS sweepstakes.

• SMS case study - Kendelbell Telephone Answering Service

  March 29, 2010

  See how a British company was able to streamline its calling center operations via SMS.

• SMS case study - Headrush Hair Salon

  March 23, 2010

  See how a British hair salon reduced its number of no-show clients via SMS.

• SMS case study - NFL's Pittsburgh Steelers

  March 16, 2010

  See how the NFL's Pittsburgh Steelers used SMS to engage football fans.

• Mobile advertising case study - DoSomething.org

  March 3, 2010

  See how mobile advertising was used to create awareness of DoSomething.org and its short code.

• SMS case study - Columbia College

  March 2, 2010

  See how Jacksonville, FL-based Columbia College used SMS to generate leads from traditional media.

• SMS case study - Coldwell Banker

  February 26, 2010

  See how Coldwell Banker used SMS to sell real estate in Pittsburgh.

• SMS case study - Pizza Hut

  February 23, 2010

  See how Pittsburgh-area Pizza Huts used the mobile channel to engage consumers.

• SMS case study - Faith

  February 11, 2010

  See how London-based retailer Faith used the mobile channel to engage consumers.

• SMS case study - Carmike Cinemas

  February 4, 2010

  See how Carmike Cinemas used SMS to reach a broader and younger demographic while differentiating its theaters from competitors.

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