SAP acquires Sybase Inc. for $5.8 billion; Medialets Enrich debuts to enable rich-media mobile ad units across more iPhone and Android applications; and Scientific Media Inc. launched the DOTGO mobile publishing platform.

SAP to acquire Sybase Inc.
SAP?s subsidiary, SAP America Inc., has signed a definitive merger agreement to acquire Sybase Inc., in a transaction that will bring the two information technology companies together to help them become better-run unwired enterprises.

Under the terms and conditions of the merger agreement, SAP America will make an all-cash tender offer for all of the outstanding shares of Sybase common stock at $65 per share, representing an enterprise value of approximately $5.8 billion.

The per-share purchase price represents a 44 percent premium over the three-month average stock price of Sybase.

The transaction will be funded from SAP?s cash on hand and a ?2.75 billion loan facility arranged and underwritten by Barclays Capital and Deutsche Bank.

The Sybase board of directors has unanimously approved the transaction.

Medialets Enrich makes rich-media ad formats more widely available
Medialets Enrich, a preferred partner program that makes Medialets rich-media ad formats available across a broader array of iPhone, iPad and Android applications, has debuted.

Medialets is a network-independent mobile rich-media platform for premium publishers to sell their own rich-media ad inventory.

With the launch of Medialets Enrich, the company broadening the availability of its rich-media ad units to include a wide range of advertising service providers and networks.

By participating in Medialets Enrich, mobile ad networks, ad mediators and ad servers can sell and support Medialets? cross-platform rich media and enable advertisers to run a single set of ad creatives without changes across a range of mobile properties.

Additionally, advertisers can consistently measure the success of their mobile in-application rich-media campaigns through a unified set of reports.

Scientific Media launches DOTGO
New York-based technology company Scientific Media Inc. has launched DOTGO, a new mobile publishing platform that lets any company, brand or Web site to offer mobile services, with particular emphasis on text messaging.

To access information via DOTGO, users send a text message starting with an Internet domain name to the short code DOTCOM. D-O-T-C-O-M corresponds to the digits 3-6-8-2-6-6 on a standard phone keypad.

DOTGO then consults the specified Web site for instructions on composing the reply and responds with one or more text messages providing the requested information.

For example, to read breaking news headlines from cnn.com, users text "CNN" to the short code DOTCOM (368266).

To receive a weather forecast from weather.com, users text "WEATHER" plus a zip code to the phone number DOTCOM (368266). It is a way to extend the Internet into text messaging.