Opera launches Open Mobile Ad Exchange
Opera Software has launched the Open Mobile Ad Exchange service, offering cloud-based advertising on feature phones and smartphones.

The Open Mobile Ad Exchange makes the 66.5 million Opera Mini users available to advertisers, publishers and wireless carriers. With this launch, Opera is trying to open the world of feature phones, where it claims Opera Mini is the dominant browser, to mobile advertising.

With Opera?s Open Mobile Ad Exchange, publishers can generate revenue from applications and content by using JavaScript in their Web pages.

Advertisers can gain visibility and control over advertising monetization via near-real-time reporting and analytics.

Campaign management, frequency control and targeting results let advertisers gauge return on investment for their mobile campaigns.

Advertisers, agencies and ad networks can reach Opera?s audience via ads that appear not in the Opera Mini browser interface, but rather as regular Web site advertising.

Mattel, Ogmento tap Qualcomm?s new augmented reality SDK
Toys and family products brand Mattel Inc. is among the first consumer products companies to tap Qualcomm Inc.?s augmented reality platform to develop a concept application?its Rock ?Em Sock ?Em mobile game.

Qualcomm just launched its augmented reality software development kit for Android smartphones.

In addition to Mattel, game developer Ogmento Inc. plans to use Qualcomm?s platform to develop commercial titles.

Offered through Qualcomm?s online developer network, QDevNet, the SDK enables a new breed of applications that delivers interactive 3D experiences on everyday objects, such as 3D gaming experiences on tabletops and interactive media experiences on product packaging and promotional items.

Qualcomm?s AR platform, which includes the AR SDK, uses computer vision technology to align graphics tightly with underlying objects.

Vision-based AR enables a user experience in which graphics appear as if they are anchored to real-world objects.

Millennial Media releases next-generation Android, iPhone SDKs
Mobile ad network Millennial Media has released its updated software developer kits for Android and the iPhone's iOS.

These releases mark Millennial?s fourth SDK release on each operating system in less than six months.

Developers who consistently include the latest SDKs inside their applications have access to new features and will have an even greater ability to take advantage of high-CPM campaigns, per Millennial.
 
Dictionary.com opens API, offers rev share to developers
Online and mobile dictionary company Dictionary.com has launched its API Developer Center at http://developer.dictionary.com, a distribution channel to integrate its open API.

The developer center demonstrates Dictionary.com?s desire to shape the evolution of online, mobile and connected devices by enabling developers to integrate its content and features into not only digital learning and entertainment platforms, but a range of applications across all platforms.

Additionally, the center will offer developers opportunities for heightened visibility via a visual gallery highlighting creative uses of the API. 

In addition to allowing free use of the API Developer Center for non-commercial usage, Dictionary.com is offering its full content and features for commercial use based on revenue-share and fee-based agreements, providing a business model for developers to monetize their innovations.

Dictionary.com aims to foster developer creativity, and will feature a visual gallery showcasing innovative applications created using the API, giving developers the chance to benefit from its enormous base of 50 million worldwide unique users per month.

Dictionary.com will also regularly feature the best apps on its homepage, offering developers an opportunity for a boost in distribution.

SIM Partners launches ?Virginia Is for Lovers? iPhone app
Interactive marketing agency SIM Partners has created the first-ever iPhone application for a statewide destination marketing organization.

?Virginia Is for Lovers? was developed by SIM Partners for the destination marketing organization Virginia Tourism Corp. using destinationM, an integrated mobile marketing platform for travel destinations and states.

DestinationM is jointly owned by Chicago-based SIM Partners and eBrains Inc., a Virginia-based specialist in online marketing in travel and tourism.

The Virginia-branded application, available free for download in the iTunes App Store, enables VTC and its industry partners to provide promotional incentives, maps and directions to more than 600 destinations and thousands of attractions, events, accommodations and restaurants throughout the state of Virginia.

Its content also includes descriptions, pictures, videos, ratings and reviews.

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