Branding Brand claims its mobile Web sites perform twice as fast as industry average
When Branding Brand, a mobile commerce design and development company, needed a way to measure and monitor the performance of its mobile Web sites, it turned to the DéjàClick Mobile Monitoring Solution by AlertSite.

Using DéjàClick to monitor Web site speed and availability throughout the build process, Branding Brand creates high-performing mobile sites and apps for its clients, which include Carnival, GNC and Dick's Sporting Goods. 

Branding Brand reports that the mobile Web sites it has created for its clients load twice as fast as the industry average.

Mobile payment users to surpass 375 million by 2015
Mobile payments?the ability to make payments using a mobile handset?is an emerging opportunity. 

While it is already a success in certain countries and with fringe audiences, mobile payments have not yet achieved success on a global scale.  

However, it is anticipated that this will begin to change in 2011 as the number of mobile payment users starts a significant run up from 116 million to over 375 million in 2015, says In-Stat.
 
Adobe to integrate Medialets ad platform with Digital Publishing Suite
Adobe will integrate the Medialets mobile advertising platform software developer kit (SDK) with Adobe Content Viewer software in the Enterprise Edition of Adobe Digital Publishing Suite.

The company hopes this will let publishers efficiently manage and deliver high-value, targeted brand advertising inventory in digital publications on tablet devices.

By implementing Medialets? full-service ad-serving platform, Adobe will deliver a complete advertising workflow to help publishers monetize digital publications ? initial ad-asset creation is authored using Adobe?s Creative Suite 5 software, advertising inventory management and delivery via Medialets, with final publication delivery and optimization using Digital Publishing Suite.

Millennials prime targets for ads sent via text messages
Millennials with mobile phones look at text ads and respond to them far more than other mobile phone owners, according to the latest data from GfK MRI. 

Baby Boomers, meanwhile, trail the pack considerably with regard to these activities.

Approximately 6.2 percent of adults with mobile phones looked at an ad sent with a text message in the last 30 days (some 12.5 million people), while 2.65 percent of adults with mobile phones used text messaging to respond to an ad or to make a purchase in the last 30 days (some 5.3 million people).

Millennials (born 1977 to 1994) are 57 percent more likely than the average mobile phone owner to have looked at a texted ad. Moreover, they are 93 percent more likely to have used text to respond to an ad or to make a purchase.

BlinkerActive focuses on developing licensed market for music in apps
BlinkerActive, IRIS?s branded entertainment and music marketing agency, announced the launch of two new music licensing services.

The first, NoiseClerk, is an online platform powered by SyncTank, specifically developed for mobile and Web application developers, offering them advanced search functionality and immediate licenses for 10,000-plus pre-cleared tracks. 

The second is the new BlinkerActive Music Synchronization services division, offering more traditional negotiated synch placements in film, TV, theatrical trailers, video games and advertisements.

Teen awareness of QR codes is up: Dubit
Research firm Dubit found that brands that use QR codes could be on to a winner, if only teens knew what to do with them.

A stand out statistic was that 72 percent of 11-18 year olds don't have the software to read QR codes or aren't aware their phone can read them. The research went on to find that while awareness is poor, encouragingly 74 percent of those who have used QR codes believe they were worthwhile.

The research was conducted across 1,000 11-18 year olds, with a 50:50 male to female split and balancing of age.

Other stand-out findings include:
? Only 43 percent believed they could be read by a phone
? 8 percent of girls thought they were a magic-eye picture
? Only 33 percent knew they were called QR codes
? The most popular use for them was to receive vouchers or exclusive content
? Liking the brand on Facebook or being taken to a brand's page was less popular than receiving directions