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Webinars

• Mobile marketers need to look beyond Apple to find success in 2012

  December 8, 2011

  Apple is not the only game in town and mobile marketers need to be thinking more broadly in order to reach as big an audience as possible in mobile, according to two of the executives who participated in a Mobile Marketer webinar yesterday.

• Gilt Groupe: Integrating mobile across channels could drive incremental sales

  October 27, 2011

  A Gilt Groupe executive during a Mobile Marketer webinar said that mobile marketers need to focus on delivering an integrated marketing strategy or risk customer service problems this holiday season.

• Webinar on Oct. 26 with Gilt Groupe: 5 Last-Minute Tips for Effective 2011 Holiday Mobile Marketing

  September 30, 2011

  Register for this free webinar Oct. 26 at 2 – 3 p.m. ET on 5 last-minute tips for effective 2011 holiday mobile marketing in a season where marketers may struggle to stand out. Gilt Groupe, Primary Impact, NeoMedia, Leapfrog and Syniverse execs speak.

• Shopping behaviors differ between tablets and smartphones

  September 23, 2011

  Mobile shopping tools will be used very differently between tablets and handsets with tablet users conducting more research and mobile consumers shopping on the go.

• Jos. A. Bank looks to add check-out function to mobile offerings as demand grows

  July 28, 2011

  While Jos. A. Bank is looking to add a commerce element to its mobile-optimized site and iPhone application, nothing has prevented the retailer from driving in-store traffic via mobile.

• SMS key factor in successful mobile holiday campaign execution: Simon Malls exec

  February 25, 2011

  A Simon Malls executive said that SMS plays a key role in the company’s overall initiatives with more than half of its online subscribers opting into the company’s mobile club.

• Webinar: From Sideline to Center - Mobile Takes its Place in Marketing Budgets

  November 30, 2010

  Join this free webinar to see how mobile is moving to the center of marketing organizations, going beyond SMS to integrate video, email, targeting, display, search and mobile Web.

• Mobile to drive more in-store purchases than actual salespeople during holidays

  October 28, 2010

  Mobile will drive more sales in-store than actual salespeople this holiday season as consumers turn to the mobile Web and applications to research products, read reviews and compare prices.

• March 31 webinar: IHOP Restaurants: Mobile Marketing for Retailers

  March 9, 2010

  How does an IHOP franchisee run mobile campaigns to drive traffic to its restaurants? Register for the March 31 webinar for tips from the IHOP franchisee, Money Mailer and sponsor iLoop Mobile.