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Webinars

• Razorfish exec: Great mobile experiences are table stakes

  April 26, 2013

  A Razorfish executive speaking during a Mobile Marketer Webinar yesterday said that great mobile optimized sites are table stakes for addressing how shoppers are using mobile in store to compare prices.

• HSN exec: Right messaging is a challenge with mobile display

  January 25, 2013

  An HSN executive who spoke during a Mobile Marketer webinar yesterday said that although mobile display ads might be effective in driving eyeballs, finding the right message to lead to conversions is tough.

• Capital One exec: Mobile is interactive piece that bridges traditional, digital channels

  December 7, 2012

  Capital One and Caesars Entertainment executives who spoke during a Mobile Marketer webinar yesterday said they will allocate more resources to mobile next year as they look to take advantage of the significant growth of the medium.

• Cars.com exec: Mobile's value should be measured differently than desktop

  September 28, 2012

  A Cars.com executive speaking during a Mobile Marketer webinar yesterday said that the success of mobile needs to be measured using different criteria than desktop.

• Gilt Groupe exec: IPhone, iPad users are the most loyal

  July 27, 2012

  A Gilt Groupe executive speaking during Mobile Marketer’s webinar yesterday said that the most loyal users of its applications are iPhone and iPad users.

• Merkle exec: Mobile industry must provide leadership on privacy issues

  April 26, 2012

  Mobile marketers need to get in front of the privacy concerns being expressed by regulators in order to ensure legislation is not passed that might be bad for consumers as well as themselves, according to a Merkle executive who participated in a Mobile Marketer webinar yesterday.

• ESPN exec: Mobile application promotion needs to go beyond app stores

  March 30, 2012

  Brands and retailers have to think beyond app stores to find loyal users, according to an ESPN executive who participated in a Mobile Marketer webinar yesterday.

• USA Today exec: Tablets bring shopping experience to life

  February 24, 2012

  Tablets hit their stride this holiday season in helping to drive sales, according to executives who participated in a Mobile Marketer webinar yesterday.

• Mobile marketers need to look beyond Apple to find success in 2012

  December 8, 2011

  Apple is not the only game in town and mobile marketers need to be thinking more broadly in order to reach as big an audience as possible in mobile, according to two of the executives who participated in a Mobile Marketer webinar yesterday.

• Gilt Groupe: Integrating mobile across channels could drive incremental sales

  October 27, 2011

  A Gilt Groupe executive during a Mobile Marketer webinar said that mobile marketers need to focus on delivering an integrated marketing strategy or risk customer service problems this holiday season.

• Webinar on Oct. 26 with Gilt Groupe: 5 Last-Minute Tips for Effective 2011 Holiday Mobile Marketing

  September 30, 2011

  Register for this free webinar Oct. 26 at 2 – 3 p.m. ET on 5 last-minute tips for effective 2011 holiday mobile marketing in a season where marketers may struggle to stand out. Gilt Groupe, Primary Impact, NeoMedia, Leapfrog and Syniverse execs speak.

• Shopping behaviors differ between tablets and smartphones

  September 23, 2011

  Mobile shopping tools will be used very differently between tablets and handsets with tablet users conducting more research and mobile consumers shopping on the go.

• Jos. A. Bank looks to add check-out function to mobile offerings as demand grows

  July 28, 2011

  While Jos. A. Bank is looking to add a commerce element to its mobile-optimized site and iPhone application, nothing has prevented the retailer from driving in-store traffic via mobile.

• SMS key factor in successful mobile holiday campaign execution: Simon Malls exec

  February 25, 2011

  A Simon Malls executive said that SMS plays a key role in the company’s overall initiatives with more than half of its online subscribers opting into the company’s mobile club.

• Webinar: From Sideline to Center - Mobile Takes its Place in Marketing Budgets

  November 30, 2010

  Join this free webinar to see how mobile is moving to the center of marketing organizations, going beyond SMS to integrate video, email, targeting, display, search and mobile Web.

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