September 27, 2013
A Hotels.com executive said during a Mobile Marketer webinar yesterday that the way big box retailers are using mobile to enhance the in-store shopping experience will be a game-changer during the upcoming holiday season if retailers execute well.
July 26, 2013
An A&E executive who spoke yesterday during a Mobile Marketer webinar said that the company is using mobile and location to reach users in the right context in a relevant way, across all of its mobile products.
Webinar on July 25: Key location strategies for mobile targeting, segmentation and privacy protection
June 27, 2013
Register for this free webinar July 25 at 2–3 p.m. ET on key location strategies for mobile targeting. Hear experts from A+E Networks, Xomo and Urban Airship deep-dive into the issues.
April 26, 2013
A Razorfish executive speaking during a Mobile Marketer Webinar yesterday said that great mobile optimized sites are table stakes for addressing how shoppers are using mobile in store to compare prices.
January 25, 2013
An HSN executive who spoke during a Mobile Marketer webinar yesterday said that although mobile display ads might be effective in driving eyeballs, finding the right message to lead to conversions is tough.
December 7, 2012
Capital One and Caesars Entertainment executives who spoke during a Mobile Marketer webinar yesterday said they will allocate more resources to mobile next year as they look to take advantage of the significant growth of the medium.
September 28, 2012
A Cars.com executive speaking during a Mobile Marketer webinar yesterday said that the success of mobile needs to be measured using different criteria than desktop.
July 27, 2012
A Gilt Groupe executive speaking during Mobile Marketer’s webinar yesterday said that the most loyal users of its applications are iPhone and iPad users.
April 26, 2012
Mobile marketers need to get in front of the privacy concerns being expressed by regulators in order to ensure legislation is not passed that might be bad for consumers as well as themselves, according to a Merkle executive who participated in a Mobile Marketer webinar yesterday.
March 30, 2012
Brands and retailers have to think beyond app stores to find loyal users, according to an ESPN executive who participated in a Mobile Marketer webinar yesterday.
February 24, 2012
Tablets hit their stride this holiday season in helping to drive sales, according to executives who participated in a Mobile Marketer webinar yesterday.
December 8, 2011
Apple is not the only game in town and mobile marketers need to be thinking more broadly in order to reach as big an audience as possible in mobile, according to two of the executives who participated in a Mobile Marketer webinar yesterday.
October 27, 2011
A Gilt Groupe executive during a Mobile Marketer webinar said that mobile marketers need to focus on delivering an integrated marketing strategy or risk customer service problems this holiday season.
September 30, 2011
Register for this free webinar Oct. 26 at 2 – 3 p.m. ET on 5 last-minute tips for effective 2011 holiday mobile marketing in a season where marketers may struggle to stand out. Gilt Groupe, Primary Impact, NeoMedia, Leapfrog and Syniverse execs speak.
September 23, 2011
Mobile shopping tools will be used very differently between tablets and handsets with tablet users conducting more research and mobile consumers shopping on the go.