April 10, 2015
An ABC News Digital executive on a Mobile Marketer webinar said push notifications drive about one-third of opens on the publisher’s mobile application, pointing to push’s value in helping to reach an on-the-go audience.
August 1, 2014
A Mobile Commons executive at a Mobile Marketer webinar said texting campaigns are far more effective than other channels in driving young consumers to take action.
July 3, 2014
Please register for the free webinar at 2 p.m. to 3 p.m. ET on Thursday, July 31 focused on targeting millennial consumers using text messaging. Speakers include senior executives from TMI, Bowling Green State University and Mobile Commons.
June 27, 2014
The Clorox Co. puts its customers’ needs first with a mobile app that both provides solutions for users and helps the company engage with them on an ongoing basis.
April 25, 2014
A Message Systems executive speaking during a Mobile Marketer webinar yesterday said that message fatigue is a growing problem as marketers increasingly bombard consumers with the same message across multiple channels.
September 27, 2013
A Hotels.com executive said during a Mobile Marketer webinar yesterday that the way big box retailers are using mobile to enhance the in-store shopping experience will be a game-changer during the upcoming holiday season if retailers execute well.
July 26, 2013
An A&E executive who spoke yesterday during a Mobile Marketer webinar said that the company is using mobile and location to reach users in the right context in a relevant way, across all of its mobile products.
Webinar on July 25: Key location strategies for mobile targeting, segmentation and privacy protection
June 27, 2013
Register for this free webinar July 25 at 2–3 p.m. ET on key location strategies for mobile targeting. Hear experts from A+E Networks, Xomo and Urban Airship deep-dive into the issues.
April 26, 2013
A Razorfish executive speaking during a Mobile Marketer Webinar yesterday said that great mobile optimized sites are table stakes for addressing how shoppers are using mobile in store to compare prices.
January 25, 2013
An HSN executive who spoke during a Mobile Marketer webinar yesterday said that although mobile display ads might be effective in driving eyeballs, finding the right message to lead to conversions is tough.
December 7, 2012
Capital One and Caesars Entertainment executives who spoke during a Mobile Marketer webinar yesterday said they will allocate more resources to mobile next year as they look to take advantage of the significant growth of the medium.
September 28, 2012
A Cars.com executive speaking during a Mobile Marketer webinar yesterday said that the success of mobile needs to be measured using different criteria than desktop.
July 27, 2012
A Gilt Groupe executive speaking during Mobile Marketer’s webinar yesterday said that the most loyal users of its applications are iPhone and iPad users.
April 26, 2012
Mobile marketers need to get in front of the privacy concerns being expressed by regulators in order to ensure legislation is not passed that might be bad for consumers as well as themselves, according to a Merkle executive who participated in a Mobile Marketer webinar yesterday.
March 30, 2012
Brands and retailers have to think beyond app stores to find loyal users, according to an ESPN executive who participated in a Mobile Marketer webinar yesterday.