March 31, 2016
During a Mobile Commerce Daily webinar yesterday, an executive from Steven Alan stressed that mobile has to be behind every decision for retailers, or they risk losing effectiveness, as the technology is so pervasive it affects every aspect of marketing.
March 1, 2016
How can retailers improve customer conversion by leveraging all channels in unison, with mobile as the linchpin? Find out how apparel and accessories retailer Steven Alan did it. Join Dawn Trenson from Steven Alan and Phil Granof from NewStore for this hour-long, free webinar on Thursday, March 30 at 2 p.m. where they will discuss mobile's role in the connected in-store experience.
February 26, 2016
During a Mobile Marketer webinar, an executive from NewStore emphasized how important it is for retailers and brands to make their applications a content destination that fits their brand to create the feeling of a trusted friend.
January 29, 2016
Constantly trying to keep ahead of the competition, retailers are working hard to align their digital roadmap with shifting consumer expectations. Join Alexander Ringsdorff and Margie Bell from NewStore on Feb. 25 for an educational, hour-long webinar at 2 p.m. where they will explain what to include in your digital roadmap for the coming year.
January 28, 2016
A 451 Research analyst said during Mobile Marketer’s holiday marketing recap webinar that retailers and brands are not realizing mobile's full potential to personalize offers and need to bring pilots to mainstream users to drive better experiences.
January 5, 2016
The 2015 holidays marked a turning point in the history of mobile marketing with more campaigns and shopping conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2016.
April 10, 2015
An ABC News Digital executive on a Mobile Marketer webinar said push notifications drive about one-third of opens on the publisher’s mobile application, pointing to push’s value in helping to reach an on-the-go audience.
August 1, 2014
A Mobile Commons executive at a Mobile Marketer webinar said texting campaigns are far more effective than other channels in driving young consumers to take action.
July 3, 2014
Please register for the free webinar at 2 p.m. to 3 p.m. ET on Thursday, July 31 focused on targeting millennial consumers using text messaging. Speakers include senior executives from TMI, Bowling Green State University and Mobile Commons.
June 27, 2014
The Clorox Co. puts its customers’ needs first with a mobile app that both provides solutions for users and helps the company engage with them on an ongoing basis.
April 25, 2014
A Message Systems executive speaking during a Mobile Marketer webinar yesterday said that message fatigue is a growing problem as marketers increasingly bombard consumers with the same message across multiple channels.
September 27, 2013
A Hotels.com executive said during a Mobile Marketer webinar yesterday that the way big box retailers are using mobile to enhance the in-store shopping experience will be a game-changer during the upcoming holiday season if retailers execute well.
July 26, 2013
An A&E executive who spoke yesterday during a Mobile Marketer webinar said that the company is using mobile and location to reach users in the right context in a relevant way, across all of its mobile products.
Webinar on July 25: Key location strategies for mobile targeting, segmentation and privacy protection
June 27, 2013
Register for this free webinar July 25 at 2–3 p.m. ET on key location strategies for mobile targeting. Hear experts from A+E Networks, Xomo and Urban Airship deep-dive into the issues.
April 26, 2013
A Razorfish executive speaking during a Mobile Marketer Webinar yesterday said that great mobile optimized sites are table stakes for addressing how shoppers are using mobile in store to compare prices.