Webinar on July 25: Key location strategies for mobile targeting, segmentation and privacy protection
June 27, 2013
Facebook Places provides company with location-based user data
Understanding a customer’s current location and his or her location history presents an unprecedented opportunity to gather rich data and deliver relevant, valuable content that accelerates engagement, conversion and loyalty.
This hour long, free webinar on July 25 will delve deeper into the overall importance of location, along with the details that are vital to consider. Panelists from A+E Networks, Xomo and sponsor Urban Airship will touch not only on why location is a necessity on mobile, but also discuss opt-in tactics, best practices for data collection and privacy protection.
Contextually-aware messages are becoming more of a necessity than ever, and location technology makes these messages easier to produce.
Customers can get the right message at the right time, since their mobile device is able to detect the appropriate place to deliver these messages. Because of this, location is able to be used not only in brand push messaging, but it can also be integrated into digital wallet passes to prompt offers and loyalty card use.
Geotargeting strategies are getting more sophisticated
Mobile Marketer reporter Lauren Johnson will moderate the webinar.
This webinar is part of a continuing series produced by this publication. Please click here to register.
Key location strategies for mobile targeting, segmentation and privacy protection
Date and time
Thursday, July 25, 2013 at 2 p.m. to 3 p.m. ET
Location is an important aspect of mobile and is growing more important in this need-it-now era. Not only does it pose a level of convenience for the consumer, but location has become a key feature to a business plan in terms of learning about demographics and pushing conversions.
• What is a location profile? What is geofencing? And how can these aid audience segmentation?
• Mobile is there at the moment of inspiration. How can geolocation drive stronger conversions?
• What are best practices for data collection and privacy protection?
• How can location be integrated in digital wallet passes to deliver offers or prompt loyalty card use?
• See examples of location-aware push messages and rich content that effectively inspire action
Noah Vadnai, vice president of mobile and emerging platforms, A+E Networks
Ben West, cofounder, Xomo
Brent Hieggelke, chief marketing officer, Urban Airship
Lauren Johnson, associate reporter, Mobile Marketer and Mobile Commerce Daily
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