Webinar: Holiday mobile marketing recap: What worked, what didn't and lessons learned
January 5, 2016
Still from Lancomes holiday countdown
The 2015 holidays marked a turning point in the history of mobile marketing with more campaigns and shopping conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile marketings progress over the holidays, lessons learned, left-field surprises and best practice for 2016.
Retailers, brands and marketers used mobile advertising and marketing campaigns and programs to drive sales to stores, mobile destinations or online. Indeed, major marketers pulled out all the stops SMS, QR codes, banner ads, rich media, search, geotargeted efforts, mobile Web, apps, promotions, price comparison, games and video to attract holiday-oriented consumers on mobile.
So how did marketers, retailers, brands, agencies and publishers target consumers in the 2015 holiday season with their mobile marketing efforts? What would they not do again and what would they repeat? What surprised them most?
To answer key issues, Mobile Marketer has put together a free webinar
on Wednesday, Jan. 27 at 2 p.m. to 3 p.m. ET.
Holiday mobile marketing recap: What worked, what didn't and lessons learned
Date and time
Wednesday, Jan. 27 at 2 p.m. to 3 p.m. ET
What was the biggest surprise this past holiday season for mobile advertising and marketing?
What did retailers and marketers get right with mobile marketing in the 2015 holidays?
Retailers and brands that took full advantage of mobile during the holiday season
Popular holiday mobile marketing strategies to drive mobile commerce sales. Tactics and channels that work and do not work
The role of showrooming and price comparison this holiday season
Lessons learned from 2015
Sheryl Kingstone, researcher director, 451 Research
Joe Gizzi, senior strategy director at Meredith Xcelerated Marketing
Jeremy Lockhorn, emerging media and innovation, Razorfish
Chantal Tode, senior editor, Mobile Marketer
Attendees can request a copy of the webinar deck