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Webinar: Holiday mobile marketing recap: What worked, what didn't and lessons learned

Still from Lancome’s holiday countdown

Still from Lancome’s holiday countdown

Please click here to register for the free hour-long webinar on Jan. 27 at 2 p.m. ET, "Holiday mobile marketing recap: What worked, what didn't and lessons learned"

The 2015 holidays marked a turning point in the history of mobile marketing with more campaigns and shopping conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2016. 

Retailers, brands and marketers used mobile advertising and marketing campaigns and programs to drive sales to stores, mobile destinations or online. Indeed, major marketers pulled out all the stops – SMS, QR codes, banner ads, rich media, search, geotargeted efforts, mobile Web, apps, promotions, price comparison, games and video – to attract holiday-oriented consumers on mobile. 

So how did marketers, retailers, brands, agencies and publishers target consumers in the 2015 holiday season with their mobile marketing efforts? What would they not do again and what would they repeat? What surprised them most? 

To answer key issues, Mobile Marketer has put together a free webinar on Wednesday, Jan. 27 at 2 p.m. to 3 p.m. ET. 

Topic 
Holiday mobile marketing recap: What worked, what didn't and lessons learned 

Date and time 
Wednesday, Jan. 27 at 2 p.m. to 3 p.m. ET 

Themes 
What was the biggest surprise this past holiday season for mobile advertising and marketing? 

 What did retailers and marketers get right with mobile marketing in the 2015 holidays? 
 Retailers and brands that took full advantage of mobile during the holiday season 
 Popular holiday mobile marketing strategies to drive mobile commerce sales. Tactics and channels that work and do not work 
 The role of showrooming and price comparison this holiday season 
 Lessons learned from 2015 
 Best-practice tips 

Panelists 
Sheryl Kingstone, researcher director, 451 Research 
Joe Gizzi, senior strategy director at Meredith Xcelerated Marketing 
Jeremy Lockhorn, emerging media and innovation, Razorfish 

Moderator 
Chantal Tode, senior editor, Mobile Marketer 

Attendees can request a copy of the webinar deck

Please click here to register for the free hour-long webinar on Jan. 27 at 2 p.m. ET, "Holiday mobile marketing recap: What worked, what didn't and lessons learned"

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Related content: Webinars, Holidays, mobile marketing, mobile advertising, mobile commerce, mobile, webinar

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