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Advertising agencies

  • Why mobile marketers must accept ad-blocking before they conquer it

    November 2, 2015

    As more marketers and agencies grow wary of the effects of ad-blocking on mobile budgets, the key to coming out on top is providing such valuable experiences and content that consumers will not be prompted to banish ads on their small screen devices.

  • What brands can learn from Volvo’s award-winning creative: Digital execs

    September 30, 2015

    NEW YORK – Digital executives at the Mobile Marketing Association’s SM2 Innovation Summit 2015 discussed the importance of bringing mobile innovation to each sector to boost the potential for eye-catching creative, naming Volvo’s recent virtual reality test drive as one of the best examples for other marketers.

  • Wearables will gain steam ahead of holiday season, digital execs say

    September 17, 2015

    NEW YORK – Digital agency executives at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 debated the likelihood of higher adoption rates for wearables during the upcoming holiday season, when prices will begin dropping and consumers will be searching for ways to complement their omnipresent smartphones.

  • Chick-fil-A unwraps Instagram’s Ads API to tap retargeting, editing tools

    August 5, 2015

    Chick-fil-A is one of the brands leveraging Instagram’s new Ads API to distribute relevance-driven campaigns and tap the program’s retargeting capabilities, as well as the ability to edit live ads in bulk.

  • BIA/Kelsey analyst: Mobile search investment offers strongest results

    June 19, 2015

    NEW YORK – Marketers should focus on investing in mobile search, as this platform shows the most substantial results, according to an analyst from BIA/Kelsey at Mobile Commerce Daily's Mobile Research Summit: Data & Insights 2015.

  • On mobile, marketers must entertain or perish, says DDB CEO

    May 19, 2015

    NEW YORK – Advertising and technology executives at the Mobile Media Summit Upfront at Internet Week 2015 conference highlighted how growing worldwide connectivity and the dawn of the Internet of Things will help boost mobile outreach and offer more opportunities for advertisers to reach consumers, who are increasingly demanding engaging and entertaining content.

  • Cadreon exec: Finding the right data is key to programmatic mobile, video

    May 12, 2015

    NEW YORK – An executive from digital marketing platform Cadreon North America at the IAB Advertising Technology Marketplace Spotlight: Programmatic conference explained that data is the heart of advertising but not all data is key, making it important to weed out which information is most beneficial to advertisers.

  • WPP acquires Medialets as urgency grows behind need for mobile standards

    April 17, 2015

    In a reflection of the growing urgency felt by advertising agencies regarding the need for mobile standards, media conglomerate WPP has acquired Medialets, whose display impressions and click measurements are accredited by the Media Rating Council.

  • Forrester analyst: Emotional campaigns will bypass ad-blocker in brains

    April 16, 2015

    NEW YORK – A Forrester Research analyst at his company’s Forum for Marketing Leaders said brands need to deliver emotional messages to get past the ad blocker in the human brain, emphasizing mobile video’s power to create campaigns that have consumer relevance.

  • Coca-Cola exec urges open dialogue between marketers, agencies in digital space

    April 15, 2015

    NEW YORK – A Coca-Cola executive at Forrester’s Forum for Marketing Leaders urged brands and agencies to keep an open dialogue when entering into partnerships with each other, especially as the space grows more competitive and mobile cost benchmarks increase.

  • Brands must embrace wearables to capitalize on adaptive mobility: Mindshare exec

    March 31, 2015

    NEW YORK – A Mindshare executive at the 2015 Mobile: IAB Marketplace suggested that a third wave of digital advertising known as adaptive mobility has begun, meaning that brands and marketers must leverage wearables and location-based targeting for their efforts to be effective and provide relevant content to consumers.

  • Setting standards for mobile viewability is a multi-stage process

    March 31, 2015

    NEW YORK – A Media Rating Council executive at the 2015 Mobile: IAB Marketplace discussed the organization’s goals for setting standards for mobile viewability, and the indication that mobile may overtake digital in the near future, which is a significant statement for marketers.

  • State Farm, Cablevision tap interactive ad units with rolling footers, in-stream content

    March 17, 2015

    State Farm and Cablevision are two of the top brands leveraging PadSquad’s new advertisement units for mobile and tablet devices, which feature unique branding on mobile site's skins as well as injections in Web sites' article content streams.

  • IAB taps beacons to greet 30K festival attendees

    March 3, 2015

    The Interactive Advertising Bureau recently teamed up with geo-targeting firm Sonata to combine the physical and digital world at Madrid’s 2014 Inspirational Festival by leveraging mobile to communicate with attendees and tapping beacons to send welcome messages to 30,000 unique users of the festival's mobile app.

  • Havas’ Plastic Mobile acquisition marks deeper move into mobile commerce

    February 24, 2015

    With its acquisition of Plastic Mobile, French-owned agency Havas Digital moves deeper into mobile commerce in Canada and North America, encompassing retail, loyalty, payments, coupons and in-store initiatives.

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