Advertising agencies
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Media services giant GroupM hires first mobile chief for North America
April 17, 2008
Advertising agency conglomerate WPP Group plc’s GroupM media management arm has tapped former Crisp Wireless executive Michael Nevins to head mobile operations for North America.
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Yahoo revamps mobile strategy
January 8, 2008
Yahoo Inc. yesterday made public the extensive makeover of its mobile strategy as the battle intensifies to gain platform dominance in that channel.
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Vodafone Spain picks Amobee for on-deck ad serving
November 29, 2007
Vodafone Spain now uses Amobee Media Systems’ advertising service to serve advertisements into the carrier’s Vodafone Live portal, a move to battle the threat from online giants Google Inc. and Yahoo Inc.
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Not new media, but new marketing: ad:tech panelist
November 6, 2007
NEW YORK – Texting is now the native tongue of the socially active. Thus said Nick Brien, worldwide CEO of Universal McCann, New York at the ad:tech New York keynote “The New Media Universe: Forging a Model of Interdependence.”
