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Advertising agencies

  • Mondelez exec: Attention is the most valuable resource and we are struggling to get it

    November 3, 2016

    NEW YORK – As brands and marketers compete for consumers’ attention, having a better integration of brand and content is the best way for media to capture that attention, said an exec from Mondelez.

  • Are mobile ads within map applications a must-have location-based strategy?

    June 13, 2016

    As retailers hunker down on perfecting their location-based marketing techniques, the tactic of integrating mobile advertisements with directions to bricks-and-mortar stores via map applications may be the strategy they are searching for.

  • Mobile will account for 49pc of Internet advertising by 2020: PwC

    June 13, 2016

    Mobile Internet advertising is currently experiencing a major upward trajectory, with this trend set to result in mobile comprising of nearly half of all Internet advertising by 2020 as consumers increasingly eschew their laptops in favor of smartphones, according to a report from PricewaterhouseCoopers.

  • Moburst exec: Drive app downloads with images that tell a story

    May 6, 2016

    NEW YORK – A Moburst executive at the Mcommerce Summit: State of Mobile Commerce 2016 advised brands to make mobile applications more enticing and fuel downloads by integrating seamless storytelling with visuals.

  • As budgets tighten, mobile investment delivers positive ROI: AKQA exec

    January 25, 2016

    NEW YORK – An executive from AKQA at Mobile Marketer's Mobile FirstLook: Strategy 2016 offered a new perspective on building a mobile strategy, claiming that although many are concerned about the significant costs involved, the ability to provide new digital services helps trim expenses elsewhere.

  • Why mobile marketers must accept ad-blocking before they conquer it

    November 2, 2015

    As more marketers and agencies grow wary of the effects of ad-blocking on mobile budgets, the key to coming out on top is providing such valuable experiences and content that consumers will not be prompted to banish ads on their small screen devices.

  • What brands can learn from Volvo’s award-winning creative: Digital execs

    September 30, 2015

    NEW YORK – Digital executives at the Mobile Marketing Association’s SM2 Innovation Summit 2015 discussed the importance of bringing mobile innovation to each sector to boost the potential for eye-catching creative, naming Volvo’s recent virtual reality test drive as one of the best examples for other marketers.

  • Wearables will gain steam ahead of holiday season, digital execs say

    September 17, 2015

    NEW YORK – Digital agency executives at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 debated the likelihood of higher adoption rates for wearables during the upcoming holiday season, when prices will begin dropping and consumers will be searching for ways to complement their omnipresent smartphones.

  • Chick-fil-A unwraps Instagram’s Ads API to tap retargeting, editing tools

    August 5, 2015

    Chick-fil-A is one of the brands leveraging Instagram’s new Ads API to distribute relevance-driven campaigns and tap the program’s retargeting capabilities, as well as the ability to edit live ads in bulk.

  • BIA/Kelsey analyst: Mobile search investment offers strongest results

    June 19, 2015

    NEW YORK – Marketers should focus on investing in mobile search, as this platform shows the most substantial results, according to an analyst from BIA/Kelsey at Mobile Commerce Daily's Mobile Research Summit: Data & Insights 2015.

  • On mobile, marketers must entertain or perish, says DDB CEO

    May 19, 2015

    NEW YORK – Advertising and technology executives at the Mobile Media Summit Upfront at Internet Week 2015 conference highlighted how growing worldwide connectivity and the dawn of the Internet of Things will help boost mobile outreach and offer more opportunities for advertisers to reach consumers, who are increasingly demanding engaging and entertaining content.

  • Cadreon exec: Finding the right data is key to programmatic mobile, video

    May 12, 2015

    NEW YORK – An executive from digital marketing platform Cadreon North America at the IAB Advertising Technology Marketplace Spotlight: Programmatic conference explained that data is the heart of advertising but not all data is key, making it important to weed out which information is most beneficial to advertisers.

  • WPP acquires Medialets as urgency grows behind need for mobile standards

    April 17, 2015

    In a reflection of the growing urgency felt by advertising agencies regarding the need for mobile standards, media conglomerate WPP has acquired Medialets, whose display impressions and click measurements are accredited by the Media Rating Council.

  • Forrester analyst: Emotional campaigns will bypass ad-blocker in brains

    April 16, 2015

    NEW YORK – A Forrester Research analyst at his company’s Forum for Marketing Leaders said brands need to deliver emotional messages to get past the ad blocker in the human brain, emphasizing mobile video’s power to create campaigns that have consumer relevance.

  • Coca-Cola exec urges open dialogue between marketers, agencies in digital space

    April 15, 2015

    NEW YORK – A Coca-Cola executive at Forrester’s Forum for Marketing Leaders urged brands and agencies to keep an open dialogue when entering into partnerships with each other, especially as the space grows more competitive and mobile cost benchmarks increase.

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