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Advertising agencies

• Post-PC digital marketing will lead the way for innovation: Digitas exec

  March 26, 2012

  NEW YORK - With a new age of educated and savvy consumers, digital marketing needs to be designed with a post-PC mindset, according to a Digitas executive at the 4th annual Mobile Marketing Day 2012 conference.

• Mobile advertising expected to see a surge in creativity

  February 17, 2012

  The changes to the pricing strategies for mobile advertising announced recently by Apple and Google is just one of several recent developments that could result in a surge in mobile ad creativity this year.

• How do the top digital agencies’ mobile marketing services measure up?

  January 31, 2012

  Forrester Research conducted an evaluation of the top digital agencies with mobile marketing services in the United States and found that SapientNitro, AKQA, Ogilvy, TribalDDB and Razorfish are ahead of the game.

• Mobile is a must-have for agencies in 2012

  January 19, 2012

  Many agencies failed to integrate mobile in a meaningful way in 2011, missing an important opportunity to organically build mobile practices. As a result, this year many will be scrambling to react to the growing demand for mobile services from brands which have seen a significant increase in mobile traffic.

• Mobile Marketing Association announces Mobile Marketing Award winners

  November 18, 2011

  LOS ANGELES - The Mobile Marketing Association announced the winners of its Seventh Annual Global Mobile Marketing Awards during the Annual Dinner and Awards Ceremony Nov. 17 at the Mobile Marketing Forum.

• Razorfish: Marketers not doing enough to capitalize on consumer multitasking behavior

  November 10, 2011

  Significant opportunities exist for marketers to create cross-screen campaigns that integrate mobile with consumers’ television watching habits, according to a new report from Razorfish.

• Point Reach generates 4pc click-through rate with in-app ads

  November 3, 2011

  Mobile agency Point Reach generated a 4 percent click-through via ads that ran within its Halloween-themed application.

• Digital exec to lead newly-created iProspect Luxury

  September 23, 2011

  Once the client services manager at advertising agency iProspect, Andrea Wilson recently turned her full attention to luxury brand marketing and was given the new title of director of digital retail strategy and luxury practice lead at the company.

• Omnicom's Annalect, Kenshoo use check-ins to match online ads with in-store activity

  September 21, 2011

  The analytics division of media conglomerate Omnicom Group and digital marketing software firm Kenshoo are using mobile check-ins to match online advertising with in-store activity.

• GRC’s Valerie Christopherson on the state of mobile PR

  June 15, 2011

  Valerie Christopherson runs one of the leading corporate communications firms with a major focus on mobile clients. How has she seen mobile marketing PR evolve over the past three years?

• 24MAS looks to acquisitions to build end-to-end solution

  June 1, 2011

  Mobile marketing and advertising solutions firm 24MAS has acquired agency Spoiled Milk to help broaden its cross-media expertise and product range.

• Pay attention to consumers first, technology second: MediaCom exec

  June 1, 2011

  Recognizing the growing importance of online, social and mobile to its brand clients’ future, media planning and buying giant MediaCom has hired away a senior executive from rival ID Media charged with running U.S. digital operations.

• Are ad agencies holding up mobile advertising?

  March 18, 2011

  Mobile's multifaceted role can be challenging to embrace and activate, which could leave traditional advertising agencies behind in understanding the medium and how it should fit into an overall marketing strategy.

• Stella McCartney pushes new collection via dedicated app, social media - Luxury Daily

  March 3, 2011

  Luxury Daily today - Stella McCartney pushes new collection via dedicated app, social media; Lexus unveils largest multichannel campaign in brand history.

• LimeLife mobile site a hit with females, prime for girly advertisers

  March 1, 2011

  Total Beauty Media’s LimeLife Inc. is surpassing the standard for page views and user engagement when it comes to mobile Web sites in the female lifestyle and celebrity news genres.

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