Mobile Marketing Association announces Mobile Marketing Award winners

November 18, 2011

MMA announces Global Mobile Marketing Award-w

It was an honor just to have been nominated

LOS ANGELES - The Mobile Marketing Association announced the winners of its Seventh Annual Global Mobile Marketing Awards during the Annual Dinner and Awards Ceremony Nov. 17 at the Mobile Marketing Forum. �

The 2011 MMA Mobile Marketing Awards winners are, by category and region:

MMA AWARD FOR OVERALL EXCELLENCE

� Global Winner and NA Regional Winner: Old Navy and Crispin Porter + Bogusky for "Old Navy Records" USA/NA

BRANDING

� Global Winner and APAC Regional Winner: Coca-Cola and UM and McCann Worldgroup Ltd. for "Coca-Cola Summer Campaign" Hong Kong/APAC

� First Runner-up and North American Regional Winner: Converse and R/GA for "Converse The Sampler"�USA/NA

� Second Runner-up and EMEA Regional Winner: OMO washing powder and BRANDTONE for "OMO 'DOOR TO DOOR CHALLENGE' - BRANDTONE mobile engagement" South Africa/EMEA

� LATAM Regional Winner: Petrobras and FingerTips for �Brasileir�o Petrobras� Brazil/LATAM

CROSS MEDIA INTEGRATION

� Global Winner and NA Regional Winner: Old Navy and Crispin Porter + Bogusky for "Old Navy Records" USA/NA

� First Runner-up and EMEA Regional Winner: Coca-Cola GmbH and Scholz & Volkmer GmbH for Coca-Cola "Snowglobes" iPhone Application Germany/EMEA

� Second Runner-up: Pringles and Crispin Porter + Bogusky for "Pringles Crunch Band App" USA/NA

� LATAM Regional Winner: Nike, Groupo.mobi and F/Nazca Saatchi & Saatchi for �Case Nike #coisadaboa� Brazil/LATAM

� APAC Regional Winner: Coca-Cola and UM and McCann Worldgroup Ltd. for "Coca-Cola Summer Campaign" Hong Kong/APAC

DIRECT RESPONSE

� Global Winner and EMEA Regional Winner: Garanti and Rabarba for "Garanti-The Last Person on Earth Who Doesn't Use Online Banking" Turkey/EMEA

� First Runner-up: Situation Sthlm and Mobiento for "Sms is King!" Sweden/EMEA

� Second Runner-up and NA Regional Winner: Pepsi MAX for "Cut to Max - Clubhouse in the Corn" USA/NA

� APAC Regional Winner: Vodafone Essar Ltd. And Maxus India for �Vodafone VAS - 'X' spends = 3 'X' revenue� India/APAC

� LATAM Regional Winner: TIMWE and Vivo; Claro; TIM; Oi and Globo for �Torped�o Campe�o� Portugal/LATAM

PRODUCT/SERVICES LAUNCH

� Global Winner and NA Regional Winner: Lawry's and R/GA for "Lawry's Digital Dinner Bell" USA/NA

� First Runner-up: HBO and PHD and BBDO for "HBO GO" USA/NA

� Second Runner-up and EMEA Regional Winner: MINI / MINI and MOBILE DREAMS FACTORY for "MINI COUNTRYMAN" Spain/EMEA

� APAC Regional Winner: Nokia India Pvt. Ltd. and Maxus India for �Over 30;000 personalized demos CONCURRENTLY!� India/APAC

PROMOTION

� Global Winner and NA Regional Winner: United Airlines and Barrie D'Rozario Murphy for "Promotion for Travel Options" USA/NA

� First Runner-up and APAC Regional Winner: Coca-Cola and UM and McCann Worldgroup Ltd. for "Coca-Cola Summer Campaign" Hong Kong/APAC

� Second Runner-up: Mars Canada and Proximity Canada for "M&M's Find Red" Canada/NA

� EMEA Regional Winner: Pepsi Co. and Rabarba for "Pepsi-Content In a Bottle" Turkey/EMEA

� LATAM Regional Winner: TIM Brazil and Upstream for �101 Carros TIM� Brazil and USA/LATAM

RELATIONSHIP BUILDING

� Global Winner and NA Regional Winner: Nike+ and R/GA for "Nike+ GPS App" USA/NA

� First Runner-up: National Healthy Mothers, Healthy Babies Coalition (HMHB), with Syniverse and Voxiva, for "Text4baby Campaign" USA/NA

� Second Runner-up: Dressbarn and MSLGROUP Americas for �"Dressbarn Mobile Fashion Club" USA/NA

� LATAM Regional Winner: Unilever and F.biz for �Vital MMS� Brazil/LATAM�

� APAC Regional Winner: Idea Cellular, Ltd. and Mindshare India, for �Idea - Breaking language barriers� India/APAC

� EMEA Regional Winner: Mobitainment for �AVBOB Funeral Services" South Africa/EMEA

INNOVATION

� Global Winner and NA Regional Winner: Old Navy and Crispin Porter + Bogusky for "Old Navy Records" USA/NA

� First Runner-up and APAC Regional Winner: Coca-Cola and UM and McCann Worldgroup Ltd. for "Coca-Cola Summer Campaign" Hong Kong/APAC

� Second Runner-up: Converse and R/GA for "Converse The Sampler" USA/NA

� EMEA Regional Winner: InMobi for �Samsung Galaxy S II; 3D campaign� USA/EMEA

� LATAM Regional Winner: Ginga and NOO Mag for �NOO Mag� Brazil/LATAM

SOCIAL IMPACT

� Global Winner and EMEA Regional Winner: YoungAfricaLive & Praekelt Foundation for �YoungAfricaLive� South Africa/EMEA

� First Runner-up and NA Regional Winner: Giorgio Armani and R/GA for " Aqua di Gio Armani Drops for Life App" USA/NA

� Second Runner-up: TakePArt/Participant Media for �Waiting for 'Superman' Social Action Campaign� USA/NA

� APAC Regional Winner: Busday and TELiBrahma for "Busday gets buzzier" India/APAC

MOBILE MARKETING ACADEMIC OF THE YEAR

� William F. Humphrey, Jr., MBA; Debra A Laverie, Ph.D. for �Brand Community and Location Service Social & Mobile Research� USA/NA

Visit http://awards.mmaglobal.com/gallery2011 to view the 2011 awards winners gallery.

Giselle Tsirulnik is deputy managing editor on Mobile Marketer and Mobile Commerce Daily. Reach her at giselle@mobilemarketer.com.

Mobile Marketing Association announces Mobile Marketing Award winners

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