1. Home
2. >> Sectors
3. >> Advertising agencies

• Email this
• Print

Advertising agencies

• Brands, ad agencies want simplicity in mobile advertising: CTIA panelists

  September 11, 2008

  SAN FRANCISCO - As mobile saturation approaches 80 percent in the U.S., there is little argument that it provides opportunities for brands to interact with various consumer demographics.

• SinglePoint launches ad-insertion platform for interactive television programs

  August 5, 2008

  SinglePoint has launched a new ad insertion platform for mobile media campaigns, delivering ads through interactive Television programs.

• RocketBux to add mobile element to Thanks Again reward program

  July 28, 2008

  Merchant-funded reward network Thanks Again has partnered with mobile advertising firm RocketBux to allow Thanks Again subscribers and participating merchants to interact via mobile messaging.

• Publisher traffic in AdMob ad network doubles in 12 months

  July 18, 2008

  Traffic from mobile ad network AdMob Inc.'s publishers has grown by 104 percent over the last year, indicating the furious growth of the mobile Internet.

• U.S. Navy, Land Rover advertise on new sites in Quattro network

  June 26, 2008

  Toyota, Land Rover, American Express, Sony, the U.S. Navy and Microsoft are advertising on newly added sites to Quattro Wireless' mobile ad network.

• Publicis Groupe, Yahoo unveil joint mobile advertising initiatives

  June 26, 2008

  Yahoo Inc. and Publicis Groupe's newly launched VivaKi Nerve Center have formed a partnership to integrate their respective mobile advertising platforms.

• Acuity Mobile, G.A. Wright partner for loyalty programs

  June 23, 2008

  The G.A. Wright Marketing agency has partnered with Acuity Mobile to provide its clients with mobile services for loyalty marketing.

• Media services giant GroupM hires first mobile chief for North America

  April 17, 2008

  Advertising agency conglomerate WPP Group plc's GroupM media management arm has tapped former Crisp Wireless executive Michael Nevins to head mobile operations for North America.

• Yahoo revamps mobile strategy

  January 8, 2008

  Yahoo Inc. yesterday made public the extensive makeover of its mobile strategy as the battle intensifies to gain platform dominance in that channel.

• Vodafone Spain picks Amobee for on-deck ad serving

  November 29, 2007

  Vodafone Spain now uses Amobee Media Systems' advertising service to serve advertisements into the carrier's Vodafone Live portal, a move to battle the threat from online giants Google Inc. and Yahoo Inc.

• Not new media, but new marketing: ad:tech panelist

  November 6, 2007

  NEW YORK -- Texting is now the native tongue of the socially active. Thus said Nick Brien, worldwide CEO of Universal McCann, New York at the ad:tech New York keynote "The New Media Universe: Forging a Model of Interdependence."

previous123456