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Apparel and accessories

• H&M drives in-store traffic, brand awareness via app launch sponsorship - Mobile Commerce Daily

  October 29, 2012

  Mobile Commerce Daily today - H&M drives in-store traffic, brand awareness via app launch sponsorship; 32pc of smartphone owners plan to download a shopping app for the holidays: study.

• DSW showcases mobile site in new advertising effort - Mobile Commerce Daily

  September 19, 2012

  Mobile Commerce Daily today - DSW showcases mobile site in new advertising effort; E*Trade introduces mobile banking app for Windows Phone.

• H&M bridges social media and mobile with location-based campaign

  August 22, 2012

  H&M is putting mobile advertising at the forefront of a social media-fueled campaign that ultimately aims to drive in-store traffic.

• Vibram mobile ad succeeds in driving viewers to online store

  August 20, 2012

  Vibram FiveFingers ran a HTML5-based rich media mobile ad campaign that not only drove brand awareness, but also resulted in a 1.3 percent click-through rate on iPad devices.

• Analyzing Pandora’s multichannel mobile strategy

  August 2, 2012

  Jewelry retailer Pandora has been steadily making mobile a bigger part of its marketing strategy to not only drive sales, but increase brand awareness.

• PacSun taps HTML5 for branded campaign hub

  June 21, 2012

  Specialty retailer PacSun is placing big bets on HTML5 with a new lifestyle-based site that will be updated seasonally to coordinate with the brand’s marketing efforts.

• Timberland exec: QR codes lead to brand engagement

  April 27, 2012

  SAN DIEGO - A Timberland executive at the Mobile Shopping Spring Summit said that although many debate how effective mobile bar codes are, they give users an outlet to learn more about a product.

• Marriott exec: 50pc of smartphone bookings happen within 24 hours of check-in - Mobile Commerce Daily

  April 24, 2012

  Mobile Commerce Daily - Marriott exec: 50pc of smartphone bookings happen within 24 hours of check-in; DSW exec: Relevance, recovery and relationships critical aspects to mobile, social success.

• Kate Spade strengthens mobile strategy with shoppable ad campaign - Mobile Commerce Daily

  February 16, 2012

  Mobile Commerce Daily today - Kate Spade strengthens mobile strategy with shoppable ad campaign; Express lets consumers shop magazine ad looks via mobile bar code effort.

• 60M consumers will shop via mobile over Thanksgiving weekend: study - Mobile Commerce Daily

  November 17, 2011

  Mobile Commerce Daily today - 60M consumers will shop via mobile over Thanksgiving weekend: study; Gap steps up mcommerce game via Google Wallet partnership.

• JCPenney ramps up holiday efforts via foursquare promotion - Mobile Commerce Daily

  November 16, 2011

  Mobile Commerce Daily - JCPenney ramps up holiday efforts via foursquare promotion; Domino’s taps SMS to drive mobile donations.

• Banana Republic links QR codes on wine bottle to party-planning content

  October 25, 2011

  Banana Republic is teaming with a winery on a QR code campaign that extends brand engagement via a one-stop shop for party planning.

• Saks exec: Ceate mobile roadmap that aligns with overarching company goals - Mobile Commerce Daily

  October 18, 2011

  Mobile Commerce Daily today - Saks exec: Create mobile roadmap that aligns with overarching company goals; PayPal exec: 60pc of mobile shoppers use device in-store.

• Gap attributes tripled online conversions to mobile commerce

  October 14, 2011

  Specialty retailer Gap Inc. claims that the increase in shopping on its mobile site is one of the major reasons why it has tripled its online conversions in the last year.

• Steve Madden campaign nets 1,300 mobile opt-ins

  October 13, 2011

  Steve Madden netted approximately 1,300 mobile opt-ins from a recent MMS campaign that was part of its strategy to use content-rich messages to help build its mobile CRM strategy.

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