Apparel and accessories
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Adidas deal with NBA builds mobile database
April 14, 2008
With about 500,000 people visiting Las Vegas for NBA All-Star Week 2007, Adidas needed to figure out a way to get people who are constantly on the move to interact with the brand.
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Playboy mates brand with medium for mobile model search
February 27, 2008
In a brilliant use of the medium and the brand, Playboy has launched its first mobile model search. Now don’t get excited – it’s not what you think.
