Apparel and accessories
October 29, 2012
Mobile Commerce Daily today - H&M drives in-store traffic, brand awareness via app launch sponsorship; 32pc of smartphone owners plan to download a shopping app for the holidays: study.
September 19, 2012
Mobile Commerce Daily today - DSW showcases mobile site in new advertising effort; E*Trade introduces mobile banking app for Windows Phone.
August 22, 2012
H&M is putting mobile advertising at the forefront of a social media-fueled campaign that ultimately aims to drive in-store traffic.
August 20, 2012
Vibram FiveFingers ran a HTML5-based rich media mobile ad campaign that not only drove brand awareness, but also resulted in a 1.3 percent click-through rate on iPad devices.
August 2, 2012
Jewelry retailer Pandora has been steadily making mobile a bigger part of its marketing strategy to not only drive sales, but increase brand awareness.
June 21, 2012
Specialty retailer PacSun is placing big bets on HTML5 with a new lifestyle-based site that will be updated seasonally to coordinate with the brand’s marketing efforts.
April 27, 2012
SAN DIEGO - A Timberland executive at the Mobile Shopping Spring Summit said that although many debate how effective mobile bar codes are, they give users an outlet to learn more about a product.
Marriott exec: 50pc of smartphone bookings happen within 24 hours of check-in - Mobile Commerce Daily
April 24, 2012
Mobile Commerce Daily - Marriott exec: 50pc of smartphone bookings happen within 24 hours of check-in; DSW exec: Relevance, recovery and relationships critical aspects to mobile, social success.
February 16, 2012
Mobile Commerce Daily today - Kate Spade strengthens mobile strategy with shoppable ad campaign; Express lets consumers shop magazine ad looks via mobile bar code effort.
November 17, 2011
Mobile Commerce Daily today - 60M consumers will shop via mobile over Thanksgiving weekend: study; Gap steps up mcommerce game via Google Wallet partnership.
November 16, 2011
Mobile Commerce Daily - JCPenney ramps up holiday efforts via foursquare promotion; Domino’s taps SMS to drive mobile donations.
October 25, 2011
Banana Republic is teaming with a winery on a QR code campaign that extends brand engagement via a one-stop shop for party planning.
October 18, 2011
Mobile Commerce Daily today - Saks exec: Create mobile roadmap that aligns with overarching company goals; PayPal exec: 60pc of mobile shoppers use device in-store.
October 14, 2011
Specialty retailer Gap Inc. claims that the increase in shopping on its mobile site is one of the major reasons why it has tripled its online conversions in the last year.
October 13, 2011
Steve Madden netted approximately 1,300 mobile opt-ins from a recent MMS campaign that was part of its strategy to use content-rich messages to help build its mobile CRM strategy.