1. Home
2. >> Sectors
3. >> Apparel and accessories

• Email this
• Print

Apparel and accessories

• Toms Shoes steps up mobile efforts with Microsoft

  March 17, 2010

  Toms Shoes, which donates a pair of shoes to disadvantaged children for every pair bought through its Web site, is partnering with Microsoft for a multichannel campaign featuring mobile.

• Levi�s taps mobile to engage trendsetting music fans

  March 16, 2010

  The Levi�s/Fader Fort application for iPhone and Android launched just in time for South by Southwest 2010 with the goal of engaging festival attendees and trendsetting music fans.

• Luxury brands need 360-degree mobile strategy

  March 1, 2010

  The luxury market has finally made its way into the mobile space, albeit mostly through iPhone applications. It needs to do more.

• North Face debuts first LBS campaign for outdoor apparel

  February 24, 2010

  Outdoor gear and apparel giant The North Face Inc. is rolling out its first-ever location-based mobile marketing campaign this month in New York, Boston, San Francisco and Seattle.

• Luxury watchmaker Linde Werdelin launches ski guide app

  February 9, 2010

  Luxury sports watchmaker Linde Werdelin tapped digital agency Jigsaw to design, build and deliver a branded Ski Guide application for the iPhone and iPod touch.

• Dockers Super Bowl ad to interact with smartphone users

  January 26, 2010

  Denim giant Levi Strauss & Co.'s Dockers brand is making its Super Bowl television commercial interactive by letting smartphone users tag the ad to get branded mobile content.

• DKNY seeks cozy fit with mobile

  January 22, 2010

  Donna Karan's DKNY clothing and accessories brand has launched an iPhone application to promote and drive sales of its Cozy wrap.

• Wedding ring designer Verragio takes product catalog mobile

  December 28, 2009

  Verragio has turned to mobile as an additional channel to help drive sales of its designer engagement and wedding rings.

• Swiss watchmaker Jaeger-LeCoultre engages 100K consumers via mobile

  December 3, 2009

  Jaeger-LeCoultre, a Swiss luxury watch and clock manufacturer, has seen 100,000 downloads of its unique iPhone application in less than two months.

• North Face targets skiers, snowboarders with iPhone app

  November 3, 2009

  Outdoor apparel giant The North Face has launched Snow Report 2.0, a free branded iPhone weather application for skiers and snowboarders.

• Gap finds right fit with mobile for new jeans campaign

  October 5, 2009

  In celebration of the launch of its new 1969 Premium Jeans that were �Born to Fit,� Gap is encouraging fans to declare what they were born to wear via its StyleMixer iPhone application.

• Adidas mobile campaign lets consumers track London Marathon runners

  September 21, 2009

  Adidas ran a mobile campaign to extend its sponsorship of the London Marathon.

• Jewelry mogul Anna Sheffield launches mobile commerce app to drive sales

  September 14, 2009

  New York-based jewelry designer Anna Sheffield is using mobile commerce for additional conversion and as a new sales vehicle.

• Ralph Lauren's Rugby enables apparel customization from mobile

  September 10, 2009

  NEW YORK � Mobile Marketer attended an exclusive Polo Ralph Lauren Corp. event where the preppy retailer announced its latest mobile initiative, the Rugby MYO application.

• Tiffany & Co. targets luxurious ladies via smartphones

  September 3, 2009

  Iconic jewelry brand Tiffany & Co. used mobile to promote its new product line to female consumers in their 30s who use iPhone or BlackBerry smartphones.

1234next