Old Navy drives mobile sales for fall collection via targeted ad - Mobile Commerce Daily
By Staff reports
September 8, 2011
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Old Navy drives mobile sales for fall collection via targeted ad
Old Navy is stepping up its game via a new initiative that incorporates targeted mobile ads that lead consumers to the company’s optimized site where they can shop the latest looks for fall.
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Heinz Ketchup places mobile bar codes on packaging to engage, reward consumers
Heinz Ketchup is rewarding consumers with prizes such as a Hybrid or a vacation by scanning a mobile bar code on the back of its packaging.
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State Farms taps mobile, social to promote sweepstakes initiative
State Farm is letting consumers enter for a chance to party on the Intrepid via a sweepstakes campaign that marries mobile and social.
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ShopText expands mobile coupon business via AOL Shortcuts partnership
ShopText has partnered with AOL Shortcuts to expand the network of retailers where consumers can send coupons to be added to loyalty shopper cards.
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Bloomingdale’s connects with NBC in augmented reality, in-store campaign – Luxury Daily
Luxury Daily today - Bloomingdale’s connects with NBC in augmented reality, in-store campaign; Mulberry offers entire collection for first time with New York flagship addition.
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What is next for mobile adult entertainment?
Having been 100 percent focused on one specific area of mobile entertainment for the last eight years, what do we think are going to be the hot areas to watch in the next few years?
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Related content: Apparel and accessories, Mobile Commerce Daily
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