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Apparel and accessories

• Timberland exec: QR codes lead to brand engagement

  April 27, 2012

  SAN DIEGO - A Timberland executive at the Mobile Shopping Spring Summit said that although many debate how effective mobile bar codes are, they give users an outlet to learn more about a product.

• Marriott exec: 50pc of smartphone bookings happen within 24 hours of check-in - Mobile Commerce Daily

  April 24, 2012

  Mobile Commerce Daily - Marriott exec: 50pc of smartphone bookings happen within 24 hours of check-in; DSW exec: Relevance, recovery and relationships critical aspects to mobile, social success.

• Kate Spade strengthens mobile strategy with shoppable ad campaign - Mobile Commerce Daily

  February 16, 2012

  Mobile Commerce Daily today - Kate Spade strengthens mobile strategy with shoppable ad campaign; Express lets consumers shop magazine ad looks via mobile bar code effort.

• 60M consumers will shop via mobile over Thanksgiving weekend: study - Mobile Commerce Daily

  November 17, 2011

  Mobile Commerce Daily today - 60M consumers will shop via mobile over Thanksgiving weekend: study; Gap steps up mcommerce game via Google Wallet partnership.

• JCPenney ramps up holiday efforts via foursquare promotion - Mobile Commerce Daily

  November 16, 2011

  Mobile Commerce Daily - JCPenney ramps up holiday efforts via foursquare promotion; Domino’s taps SMS to drive mobile donations.

• Banana Republic links QR codes on wine bottle to party-planning content

  October 25, 2011

  Banana Republic is teaming with a winery on a QR code campaign that extends brand engagement via a one-stop shop for party planning.

• Saks exec: Ceate mobile roadmap that aligns with overarching company goals - Mobile Commerce Daily

  October 18, 2011

  Mobile Commerce Daily today - Saks exec: Create mobile roadmap that aligns with overarching company goals; PayPal exec: 60pc of mobile shoppers use device in-store.

• Gap attributes tripled online conversions to mobile commerce

  October 14, 2011

  Specialty retailer Gap Inc. claims that the increase in shopping on its mobile site is one of the major reasons why it has tripled its online conversions in the last year.

• Steve Madden campaign nets 1,300 mobile opt-ins

  October 13, 2011

  Steve Madden netted approximately 1,300 mobile opt-ins from a recent MMS campaign that was part of its strategy to use content-rich messages to help build its mobile CRM strategy.

• Adidas campaign points to effectiveness of multiscreen advertising

  September 30, 2011

  Sportswear brand adidas ran a video-centric ad campaign across online, mobile and tablet devices.

• Zappos.com builds brand awareness via QR codes - Mobile Commerce Daily

  September 28, 2011

  Mobile Commerce Daily today - Zappos.com builds brand awareness via QR codes; CBS exec: Mobile not big enough to sell on its own.

• 22pc of Rue La La’s revenue comes through mobile - Mobile Commerce Daily

  September 15, 2011

  Mobile Commerce Daily today - 22pc of Rue La La’s revenue comes through mobile; Magic Beans exec: Mobile self-checkout users spend more.

• JCPenney continues mcommerce push via QR code implementation - Mobile Commerce Daily

  September 14, 2011

  Mobile Commerce Daily today - JCPenney continues mcommerce push via QR code implementation; Forever 21 rewards consumers with discounts via mobile challenges.

• Old Navy drives mobile sales for fall collection via targeted ad - Mobile Commerce Daily

  September 8, 2011

  Mobile Commerce Daily today - Old Navy drives mobile sales for fall collection via targeted ad; Heinz Ketchup places mobile bar codes on packaging to engage, reward consumers.

• Express drives sales for fall line via QR codes - Mobile Commerce Daily

  September 1, 2011

  Mobile Commerce Daily today - Express drives sales for fall line via QR codes; Best Buy launches mcommerce site for British market.

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