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Apparel and accessories

• Fashion house Chloé goes mobile

  October 30, 2008

  International fashion house Chloé has launched an iPhone-optimized Web site and an app to let fashion-savvy consumers stay connected with the luxury brand even while on the go.

• Puma uses mobile to develop presence in China

  October 27, 2008

  To increase Puma's brand awareness, the sporting goods giant launched a multichannel mobile campaign consisting of a WAP site, in-game advertising, coupons, banners and search.

• Foot Locker, Phat Farm launch mobile campaign

  September 30, 2008

  Footlocker Inc.'s Footaction and Phat Farm have partnered for a mobile campaign meant to drive awareness.

• Style.com brings fashion shows to mobile

  September 9, 2008

  Style.com has introduced an iPhone application, allowing consumers to watch runway shows right on their mobile phones, during the upcoming New York Fashion Week.

• Polo Ralph Lauren goes mobile

  August 15, 2008

  Polo Ralph Lauren Corp. has launched a mobile commerce service to let consumers buy products through their handsets.

• Slifter debuts back-to-school shopping tool

  August 15, 2008

  Mobile shopping tool Slifter launched a local service that allows consumers to search deals and products at nearby retail locations.

• Nike runs mobile 3D campaign for soccer shoe

  July 3, 2008

  Nike is running a mobile campaign using 3D technology to target teens in Hong Kong to promote the launch of the sportswear giant's T90 soccer shoe.

• Blinkx to distribute ad-supported original programming

  June 26, 2008

  Mobile video search engine blinkx has partnered with On Networks to distribute ad-supported original programming.

• Rocawear launches mobile campaign on Boost Mobile deck

  June 4, 2008

  Rocawear, the urban lifestyle apparel brand, is offering Boost Mobile customers a special promotional code to be redeemed on rocawear.com as part of its "I Will Not Lose" campaign.

• Adidas deal with NBA builds mobile database

  April 14, 2008

  With about 500,000 people visiting Las Vegas for NBA All-Star Week 2007, Adidas needed to figure out a way to get people who are constantly on the move to interact with the brand.

• Playboy mates brand with medium for mobile model search

  February 27, 2008

  In a brilliant use of the medium and the brand, Playboy has launched its first mobile model search. Now don't get excited -- it's not what you think.

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