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Apparel and accessories

• Baskin Robbins rewards customers via mobile loyalty application - Mobile Commerce Daily

  August 19, 2011

  Mobile Commerce Daily today - Baskin Robbins rewards customers via mobile loyalty application; Citi, Best Buy let members browse, redeem rewards via mobile app.

• Gatorade drives G Series drink sales via ambitious mobile initiative - Mobile Commerce Daily

  August 18, 2011

  Mobile Commerce Daily today - Gatorade drives G Series drink sales via ambitious mobile initiative; BeautyBar.com lets consumers stock up on cosmetics via mobile app.

• Amazon cements back-to-school mobile strategy via student app - Mobile Commerce Daily

  August 16, 2011

  Mobile Commerce Daily today - Amazon cements back-to-school mobile strategy via student app; Snapette marries mobile, social via shopping guide app.

• Office Depot offers $500,000 in mobile gift cards via back-to-school campaign - Mobile Commerce Daily

  August 15, 2011

  Office Depot offers $500,000 in mobile gift cards via back-to-school campaign; Sony Pictures bolsters movie ticket purchases via mobile ad.

• Crate and Barrel increases mobile giveaway entries via QR code integration - Mobile Commerce Daily

  August 11, 2011

  Mobile Commerce Daily today - Crate and Barrel increases mobile giveaway entries via QR code integration; 85pc of terminals shipped worldwide will be contactless-enabled in 2016.

• Victoria’s Secret offers incentives via SMS program for Pink line - Mobile Commerce Daily

  August 10, 2011

  Mobile Commerce Daily today - Victoria’s Secret offers incentives via SMS program for Pink line; CampusBooks mobile app helps students price compare.

• Tommy Hilfiger taps mobile bar codes to bolster online sales - Mobile Commerce Daily

  August 9, 2011

  Mobile Commerce Daily today - Tommy Hilfiger taps mobile bar codes to bolster online sales; Panasonic drives in-store traffic with photography campaign.

• Macy’s, DoSomething drive awareness, donations via mobile - Mobile Commerce Daily

  August 8, 2011

  Mobile Commerce Daily today - Macy’s, DoSomething.org drive awareness, donations via mobile; ASOS drives sales via iPad magazine.

• DSW leverages growing mobile traffic with new mcommerce site - Mobile Commerce Daily

  August 4, 2011

  Mobile Commerce Daily today - DSW leverages growing mobile traffic with new mcommerce site; Amazon takes fashion deals site Myhabit.com on mobile.

• McDonald’s taps augmented reality, mobile check-ins for Smurfs promotion - Mobile Commerce Daily

  August 3, 2011

  Mobile Commerce Daily today - McDonald’s taps augmented reality, mobile check-ins for Smurfs promotion; Amazon lets consumers shop produce via Android app.

• Wet Seal increases denim sales via back-to-school mobile initiative - Mobile Commerce Daily

  August 2, 2011

  Mobile Commerce Daily today - Wet Seal increases denim sales via back-to-school mobile initiative; American Express expands mobile payments through Verizon partnership.

• Speedo dives into mobile with app, QR codes

  August 1, 2011

  A new mobile app from Speedo plays a key role in the company’s efforts to inspire and engage fitness and competitive swimmers.

• Quiznos taps Groupon’s mobile offerings to drive consumers in-store - Mobile Commerce Daily

  July 29, 2011

  Mobile Commerce Daily today - Quiznos taps Groupon’s mobile offerings to drive consumers in-store; HGTV rolls out QR code sweepstakes campaign to increase show viewership.

• Victoria’s Secret cements mobile strategy via targeted ads

  July 28, 2011

  Victoria’s Secret is strengthening its mobile presence via targeted ads that let fashion-savvy shoppers buy and learn more about the company’s new products.

• Retailers slow to keep up with tablet shopping behavior: Forrester - Mobile Commerce Daily

  July 26, 2011

  Mobile Commerce Daily today - Retailers slow to keep up with tablet shopping behavior: Forrester; HSN pairs mobile content, commerce with strong results.

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