Apparel and accessories
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JCPenney taps mobile bar codes to influence back-to-school shopping
July 25, 2011
Department store chain J. C. Penney Co. Inc. is bolstering its back-to-school initiative by incorporating QR codes and Microsoft tags throughout multiple consumer touch points such as billboards, subway stations, magazine ads and direct mail.
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Target tests instant offers as mobile couponing program grows - Mobile Commerce Daily
July 22, 2011
Mobile Commerce Daily today - Target tests instant offers as mobile couponing program grows; Strong sales, merchant customer acquisitions drive PayPal mobile growth: EBay.
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Are retailers training consumers to shop on mobile? - Mobile Commerce Daily
July 15, 2011
Mobile Commerce Daily today - Are retailers training consumers to shop on mobile?; Citi debuts tablet-based service for clients.
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Vitamin Shoppe increases purchase intent via live local mobile inventory offering - Mobile Commerce Daily
July 13, 2011
Mobile Commerce Daily today - Vitamin Shoppe increases purchase intent via live local mobile inventory offering; LivingSocial, BuyWithMe team up with foursquare for mobile deals.
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K-Swiss uses mobile sweepstakes, content to connect customers with products
July 12, 2011
Sports footwear and apparel company K-Swiss races into mobile with a new campaign that engages consumers via mobile using Microsoft Tags, a sweepstakes and extensive content.
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Stop & Shop lets consumers scan, bag groceries in-store via mobile - Mobile Commerce Daily
July 12, 2011
Mobile Commerce Daily today - Stop & Shop lets consumers scan, bag groceries in-store via mobile; LivingSocial expands $1 lunch mobile deals to San Francisco.
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L.L. Bean breaks into mobile commerce after strong consumer demand - Mobile Commerce Daily
July 7, 2011
Mobile Commerce Daily today - L.L. Bean breaks into mobile commerce after strong consumer demand; Orbitz creates intuitive search-and-book experience via iPad app.
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New York & Company ramps up mcommerce strategy with mobile site - Mobile Commerce Daily
June 23, 2011
Mobile Commerce Daily today - New York & Company ramps up mcommerce strategy with mobile site; Isis broadens mcommerce reach via Texas adoption of mobile program.
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Sears steps up mobile push to drive traffic to specific in-store location
June 3, 2011
Sears has teamed up with mobile game application SCVNGR to launch a custom game designed for the department store chain’s footwear and fitness department.
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Mandee increases brand awareness via mobile bar code campaign
June 1, 2011
Junior retailer Mandee is using mobile bar codes to engage consumers and have them participate in its ongoing campaign.
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Men’s Wearhouse’s K&G Fashion Superstore sees 93pc mobile coupon redemption rate
May 26, 2011
K&G Fashion Superstore saw a 93 percent rate from a recent SMS couponing program that helped the retailer build an opt-in database of mobile customers more than 80,000-strong.
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Coach taps SMS for email acquisition
May 6, 2011
Luxury lifestyle handbag and accessories designer Coach is employing mobile marketing tactics in-store to engage consumers and build an email database for future communications.
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Gap exec reveals more aggressive mobile budget plans for 2012
May 2, 2011
SAN FRANCISCO – A Gap executive at the Mobile Shopping Summit said that the mobile phone is an ideal canvas to engage consumers with and for that reason his company will have a more aggressive budget allocated to the medium next year.
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FUBU’s Coogi claims 10pc of sales come from mobile
March 31, 2011
An executive at FUBU’s Coogi said that his company is currently focusing on making the handheld experience more satisfying for customers, since 20 percent of its online traffic comes from mobile and 10 percent of sales come from the medium as well.
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Armani Exchange celebrates 20th anniversary with mobile app
March 31, 2011
Armani Exchange is challenging consumers to create ads for its 20th anniversary via a new application for iPhone and iPad.
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