Apparel and accessories
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Coach aims to influence purchase intent in-store via mobile
February 17, 2011
American designer Coach is driving engagement, brand support and influencing purchase decisions via a mobile campaign that promotes its new Kristin collection.
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Valentino, Cartier, D&G go beyond mere banners in Vogue iPhone app sponsorship - Luxury Daily
January 28, 2011
Luxury Daily today - Valentino, Cartier, D&G go beyond mere banners in Vogue iPhone app sponsorship; Swarovski Crystal releases iPad ebook based on light installation exhibit.
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Cartier paints picture of watchmaking superiority via iPad canvas - Luxury Daily
January 21, 2011
Luxury Daily today - Cartier paints picture of watchmaking superiority via iPad canvas; Swarovski has right formula for building long-term loyal customer.
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Hermes showcases emblematic Cape Cod watch in iPhone app - Luxury Daily
January 13, 2011
Luxury Daily today - Hermes showcases emblematic Cape Cod watch in iPhone app; Do affluents value loyalty and rewards programs?
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Georgina Goodman enables shoe shopping via iPhone app - Luxury Daily
January 7, 2011
Luxury Daily today - Georgina Goodman enables shoe shopping via iPhone app; Best practices for luxury brands’ online video advertising.
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JCPenney aims to influence consumer shopping habits via mobile loyalty app
December 27, 2010
JCPenney is letting customers access their loyalty program account and a $10 monthly coupon they earn as part of the initiative via a mobile application.
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Anvil Knitwear puts QR codes on shirts for additional branded content
December 23, 2010
Anvil Knitwear is letting retailers put 2D mobile bar codes on shirts, labels or hang tags to deliver multimedia content to consumers.
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Hugo Boss showcases new collection via branded iPad magazine - Luxury Daily
December 22, 2010
Luxury Daily today - Hugo Boss showcases new collection via branded iPad magazine; Luxury brands approaching revolutionary CRM innovations: expert.
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Stella McCartney advances digital strategy with content-heavy iPad app - Luxury Daily
December 17, 2010
Luxury Daily today - Stella McCartney advances digital strategy with content-heavy iPad app; Countering counterfeits: how luxury brands are challenging the knock-off culture.
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Jaeger-LeCoultre branded iPad magazine encourages word of mouth with social functionality - Luxury Daily
December 16, 2010
Luxury Daily today - Jaeger-LeCoultre branded iPad magazine encourages word of mouth with social functionality; Are catalogs still relevant in a digital world?
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Juicy Couture print ad is true testament to importance of SMS
December 13, 2010
An advertisement in the Bloomingdale’s Nifty Gifty holiday gift guide catalog is a true testament to the role that mobile, specifically SMS, plays in the lives of consumers on a daily basis.
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Cartier complements multichannel campaign with mobile rich-media effort
December 10, 2010
Mobile advertising is at the center of Cartier’s multichannel “Winter Tale” campaign, which asks consumers to follow a panther cub through a winter wonderland of the luxury brand’s seasonal offerings.
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IWC winds up mobile engagement with iPad app - Luxury Daily
December 10, 2010
Luxury Daily today - IWC winds up mobile engagement with iPad app; Luxury brands should enhance ecommerce presence to succeed in 2011.
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David Yurman drives in-store foot traffic via mobile coupons - Luxury Daily
December 9, 2010
Luxury Daily today - David Yurman drives in-store foot traffic via mobile coupons; Oscar de la Renta, Marc Jacobs, Tiffany & Co. have spot-on social media strategies.
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Bulgari uses mobile apps as glorified product catalogs - Luxury Daily
December 8, 2010
Luxury Daily today - Bulgari uses mobile apps as glorified product catalogs; What YouTube can do for luxury brands that let loose.
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