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Apparel and accessories

• Swiss watchmaker Jaeger-LeCoultre engages 100K consumers via mobile

  December 3, 2009

  Jaeger-LeCoultre, a Swiss luxury watch and clock manufacturer, has seen 100,000 downloads of its unique iPhone application in less than two months.

• North Face targets skiers, snowboarders with iPhone app

  November 3, 2009

  Outdoor apparel giant The North Face has launched Snow Report 2.0, a free branded iPhone weather application for skiers and snowboarders.

• Gap finds right fit with mobile for new jeans campaign

  October 5, 2009

  In celebration of the launch of its new 1969 Premium Jeans that were “Born to Fit,” Gap is encouraging fans to declare what they were born to wear via its StyleMixer iPhone application.

• Adidas mobile campaign lets consumers track London Marathon runners

  September 21, 2009

  Adidas ran a mobile campaign to extend its sponsorship of the London Marathon.

• Jewelry mogul Anna Sheffield launches mobile commerce app to drive sales

  September 14, 2009

  New York-based jewelry designer Anna Sheffield is using mobile commerce for additional conversion and as a new sales vehicle.

• Ralph Lauren's Rugby enables apparel customization from mobile

  September 10, 2009

  NEW YORK – Mobile Marketer attended an exclusive Polo Ralph Lauren Corp. event where the preppy retailer announced its latest mobile initiative, the Rugby MYO application.

• Tiffany & Co. targets luxurious ladies via smartphones

  September 3, 2009

  Iconic jewelry brand Tiffany & Co. used mobile to promote its new product line to female consumers in their 30s who use iPhone or BlackBerry smartphones.

• JCPenney expands Know Before You Go initiative with mobile

  September 3, 2009

  J. C. Penney Company Inc. launched a new application for Apple’s iPhone, putting style, quality and price right at the fingertips of consumers.

• Vogue, Rachel Roy turn to mobile to let consumers shop, watch, win

  September 3, 2009

  Rachel Roy, a division of Jones Apparel Group, has partnered with Vogue magazine for a special iPhone initiative to celebrate the launch of several new Rachel Roy projects.

• Hugo Boss launches multimedia mobile campaign

  August 19, 2009

  Procter & Gamble's Hugo Boss luxury brand raised awareness for its Element fragrance via a multichannel mobile media campaign.

• Only 3 percent of back-to-school shoppers to use mobile coupons

  August 13, 2009

  This year nearly 65 percent of back-to-school shoppers will turn to mobile and online coupons for additional savings.

• Donna Karan engages with fashionistas via mobile

  August 10, 2009

  Donna Karan International is using the mobile channel to reach female consumers directly, woman to woman, to speak about clothes, objects of desire and personal passions.

• Nike supports Nike+ SportBand launch with mobile site

  July 23, 2009

  Sportswear giant Nike introduced its new Nike+ SportBand and a mobile site designed to give runners Nike+ data and access to other runners wherever and whenever they need it.

• Gap runs contest for iPhone app developers

  June 12, 2009

  Gap is running a contest for iPhone software developers to create an application that embodies the clothing and apparel brand's preppy style.

• Victoria’s Secret enters mobile commerce arena

  May 22, 2009

  Victoria's Secret is very good at keeping secrets. The retailer quietly launched a marketing initiative that uses the mobile Web and SMS to promote its products and shopping on-the-go.

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