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Arts and entertainment

  • Ghostbusters rolls the dice on mobile gaming

    July 25, 2016

    Colombia Pictures’ Ghostbusters film is lending its characters to the popular mobile game Yahtzee with Buddies to appeal to its key audience as part of a multifaceted campaign on trending applications.

  • Star Trek Beyond lands exclusive content on Atom ticketing app

    July 20, 2016

    Paramount Pictures is launching an immersive campaign to increase theater visits for the upcoming installment of its Star Trek franchise in partnership with ticketing application Atom, including exclusive video content on the platform and free tickets.

  • Journeys, Amazon sponsor APMA live feed to get close to fans

    July 19, 2016

    Footwear retailer Journeys, Monster and Amazon have teamed up to sponsor the Alternative Press Music Awards and stream it on mobile devices to deliver a more personal viewing experience.

  • USA Network goes mobile to excite Mr. Robot fans for second season

    July 18, 2016

    USA Network has a comprehensive mobile marketing plan to hype up the second season of thriller series Mr. Robot, tapping into one of the show’s main themes – technology – with an on-screen QR code and an emoji keyboard.

  • Can Pokémon Go help brands catch consumers via sponsored locations?

    July 15, 2016

    As marketers scramble to capitalize on the cultural phenomenon surrounding Pokémon Go, one potentially effective way to organically boost brand awareness may lie in sponsoring locations within the augmented reality application, an strategy reportedly being explored by McDonald’s.

  • Disney animates next-generation mobile entertainment technology

    July 13, 2016

    The Walt Disney Company is betting on next-generation mobile ticketing, virtual reality, live streaming and user-generated content as it works with cutting-edge technology and media companies to take their offerings to the next level.

  • Nat Geo Wild leans into mobile video for new series targeting millennials

    July 8, 2016

    National Geographic’s Nat Geo Wild network is airing its first online-exclusive series, a 16-part show launching on the brand's YouTube channel, to capture a growing audience of younger viewers who are more interested in snackable mobile content.

  • Orange Is the New Black promotes new season via Tinder-like ads

    July 6, 2016

    Netflix series Orange Is the New Black is drumming up excitement for its recently released fourth season by leveraging Facebook ads that employ a dating application-like format, enabling users to toggle through lead characters’ profiles to find a potential love match.

  • Verizon goes full throttle with mobile for go90 reality series

    July 1, 2016

    Verizon is further disrupting traditional television programming by betting completely on mobile for its new competitive reality series, which will air on go90, be promoted by a mobile-only ad campaign and include calls-to-action via social and mobile platforms.

  • The future of VR lies with collaborative experiences: Adidas

    June 16, 2016

    NEW YORK – An Adidas executive at Intersect Fashion New York 2016 explained that while virtual reality is on the rise, the user experience is currently too lonely and marketers should attempt to create a more inclusive experience in which consumers can interact with others such as peers, friends or brand associates.

  • Should apps convert to subscription model as Apple, Google rethink revenue sharing?

    June 10, 2016

    There could be a move away from paid downloads and in-application purchases as Apple and Google both sweeten the pot for subscription models, but whether or not this will be enough to attract premium content providers such as HBO is unclear.

  • Good Morning America extends summer concert excitement via musical.ly collaboration

    June 8, 2016

    Good Morning America is ramping up excitement for its 2016 Summer Concert Series by teaming up with video social networking application musical.ly to enable fans to participate in a slew of challenges for a chance to perform live on the show and meet musical artist Demi Lovato.

  • TBS' largest-ever social campaign spoofs common tropes

    June 2, 2016

    TBS is recreating the fun of its cop parody series Angie Tribeca on social media by tapping into common tropes with mock Facebook DIY videos, Instagram memes, interactive Snapchat lenses and inspirational Pinterest quotes, for the network's biggest social media campaign to date.

  • Zootopia fans help solve crimes via Facebook Messenger chatbot

    June 2, 2016

    Disney is using chatbots on Facebook Messenger to create an interactive dialogue with fans of animated film Zootopia, letting users discover and solve crimes while driving awareness for the film's DVD release.

  • ABC, Viggle match up to maximize Bachelorette engagement

    June 1, 2016

    ABC’s The Bachelorette hopes to be more captivating for viewers through the use of mobile rewards application Viggle and a chance to win money by checking in to watch the reality show.

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