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Arts and entertainment

• VH1 to raise money for Operation Smile with mobile giving campaign

  March 22, 2010

  VH1 teamed up with Operation Smile to promote its new reality show and encourage consumers to raise money for the organization.

• Lil Wayne promo on Myxer leads to 20 percent increase in DVD sales

  March 18, 2010

  Music producer Quincy Jones III launched a campaign on Myxer that used ad-supported mobile entertainment to drive sales of Lil Wayne DVDs.

• Aerosmith drummer challenges fans with new app

  March 16, 2010

  Celebrity services company Paid Inc. teamed up with Aerosmith drummer Joey Kramer to challenge iPhone fans' drumming skills with a new application.

• SkyVu uses mobile to boost Battle Bear App Store ranking

  March 15, 2010

  SkyVu Pictures ran a mobile ad campaign to boost the ranking of the Battle Bears iPhone game.

• NFL teams up with Verizon for mobile content distribution

  March 10, 2010

  The National Football League has teamed up with Verizon Wireless to give its fans the ultimate football experience via their mobile devices.

• KIT digital partners with GoTV for mobile video

  March 8, 2010

  KIT digital has partnered with GoTV to meet consumers' increasing demand for mobile video.

• Associated Press expands entertainment focus with Oscar mobile coverage

  March 8, 2010

  The Associated Press teamed up with Livestream to provide consumers with live Oscars Red Carpet coverage straight from their mobile device.

• Chrysler�s in-vehicle mobile TV presents opportunities for marketers

  March 4, 2010

  Chrysler�s in-vehicle mobile TV offering in eight of its 2010 automobiles presents brands with a marketing channel to reach drivers on the go.

• Disney releases Alice in Wonderland app to support movie release

  March 4, 2010

  Disney Interactive Studios has launched the �Alice in Wonderland � An Adventure Beyond the Mirror,� application to support the movie�s debut.

• Univision releases BlackBerry app to expand its mobile presence

  March 4, 2010

  Univision has released a new BlackBerry application as part of a strategy to expand its offerings across all mobile platforms.

• GameSpot launches app to appeal to avid gamers

  March 3, 2010

  GameSpot has launched the ultimate tool for gamers � a new iPhone application that keeps them up to date on the latest game releases.

• Universal Pictures Repo Men movie sells organs via bar code scanning

  March 1, 2010

  Universal Pictures is running a promo for its �Repo Men� movie that integrates mobile bar codes with the campaign�s offline media to drive engagement and buzz around the film.

• Univision adds consumer touch points to fulfill 360-degree media strategy

  February 26, 2010

  Univision Interactive Media Inc. plans to extend its reach with the �Novelas y Series� mobile video series, which will be accessible via a WAP site and an application.

• Hallmark unveils mobile strategy

  February 12, 2010

  With Valentine�s Day right around the corner, Hallmark has beefed up its mobile offerings as an executive reveals in this exclusive interview with Mobile Marketer.

• A very mobile Valentine�s Day

  February 12, 2010

  Mogreet and American Greetings Corp. have partnered for MMS ecards and Clickatell estimates that consumers will send 1.15 billion text messages on Valentine�s Day.

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