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Arts and entertainment

• Starz drives new series viewership via companion app

  April 15, 2013

  Starz is getting users hyped up about its new original series, “Da Vinci’s Demons,” through a new second-screen iPad application that aims to complement the viewing experience.

• Pandora offers listeners ad-free personalized radio with new Windows Phone 8 app

  March 22, 2013

  Pandora and Microsoft are offering Windows Phone 8 customers ad-free personalized radio through 2013 as part of the Internet radio service’s new mobile application release.

• CBS rolls out full-episode streaming app to drive viewership

  March 19, 2013

  CBS has debuted a new iPhone and iPad application that streams episodes of its primetime, daytime and late-night programming.

• Chicago Shakespeare Theater uses rich media messaging to build mobile database

  March 12, 2013

  Chicago Shakespeare Theater used rich media messaging to engage opted in audience members with a campaign that helped bring a famous painting to life and drive awareness for an upcoming performance.

• National Geographic Channel targets tablet users to drive co-viewing

  February 19, 2013

  The National Geographic Channel is leveraging tablets to drive TV viewership for a new documentary about President Lincoln.

• TV Guide sees more than 2.5M monthly users on iOS, Android apps

  February 4, 2013

  Smartphones and tablets are driving growth for TV Guide, as well as bringing in new audiences and advertisers.

• Viggle users earn 1.3M rewards from retailers by checking in to TV shows

  January 29, 2013

  Viggle reports that users have checked into TV shows 151 million times in the past year, proving that mobile devices are key to enhancing second-screen experiences.

• SeaWorld Orlando taps augmented reality for interactive South Pole experience

  January 28, 2013

  To help drive awareness for a new penguin-themed attraction opening this spring, SeaWorld Orlando has introduced an augmented reality app that offers users a sneak peek of the experience.

• Fox drives “Glee” viewership through mobile

  January 25, 2013

  Fox is getting viewers hyped up about the return of its show “Glee” through an interactive mobile advertising campaign.

• Paramount Star Trek app enables second-screen experiences during Super Bowl

  January 11, 2013

  The latest "Star Trek" movie is getting its own mobile application months before the film will be released, complete with features such as location-based services, special offers and a second-screen viewing experience during the upcoming Super Bowl game.

• Blockbuster makes play for Android users via app

  January 10, 2013

  Blockbuster has rolled out an Android application to help consumers manage their memberships and drive foot traffic to locations.

• CBS connects users to programming with second-screen app

  January 4, 2013

  CBS is hopping on the second-screen bandwagon with a new iPad application that brings fans synced experiences for some of their favorite shows.

• Paramount Pictures continues to rely on mobile to drive film awareness

  December 27, 2012

  Paramount Pictures is giving mobile the lead role in its marketing efforts to help drive awareness for its latest film, “The Guilt Trip.”

• Activision banks on mobile advertising for product launch

  December 6, 2012

  Video game publisher Activision is enlisting mobile advertising as part of a campaign to drum up awareness for the launch of its Call of Duty: Black Ops 2 game.

• Warner Bros. marries mobile and social through photo sharing app

  November 28, 2012

  Warner Bros. is banking on photo sharing as a way to build anticipation around the upcoming film, “The Hobbit.”

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