Arts and entertainment
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Grammy Awards mobile app lets users create, share musical experiences
February 3, 2012
The marketing campaign for the upcoming Grammy Awards includes a new mobile application that enables music fans to create and share their own visual musical experiences based on their favorite songs and photos.
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Mattel encourages school spirit via Monster High mobile site
February 1, 2012
Toy giant Mattel has rolled out a mobile site for its Monster High brand that features 3D graphics and entices users to show off their school spirit.
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Can Sony be a prime player in mobile music?
January 24, 2012
Tech giant Sony has announced that it will roll out its Music Unlimited service to Apple devices in 2012, proving that it wants a piece of the mobile music pie. But with the swarm of music streaming services already on the market, can Sony compete with the big dogs?
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Apple dives deeper into textbooks with iBooks 2 initiative
January 23, 2012
Apple unveiled a new initiative to significantly expand its presence in the textbook market, using its quickly growing iPad as the central focus.
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Android captures 83pc of mobile gaming: study
January 11, 2012
Android continues to lead the pack in mobile gaming with 83 percent of the activity taking place on the operating system, according to a study from MocoSpace.
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Publishers Clearing House acquires Liquid Wireless to delve into mobile space
January 11, 2012
Sweepstakes brand marketer Publishers Clearing House has acquired Liquid Wireless to enhance its efforts for optimizing the play-and-win content and experiences on mobile devices.
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Disney Parks lets consumers interact with their favorite stars via Shazam partnership
December 27, 2011
Disney Parks has partnered with Shazam to let consumers engage and unlock exclusive content via a new interactive campaign.
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Twentieth Century Fox increases user engagement via Shazam partnership
December 21, 2011
Twentieth Century Fox is using Shazam to connect Glee fans with extra content for watching their favorite movie.
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TVGuide.com’s new rich media mobile ad formats help drive record ratings for A&E
December 16, 2011
A&E Network recently ran rich media ads in TVGuide.com’s mobile applications, helping to drive record ratings for its recently broadcast Bag of Bones miniseries.
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Twentieth Century Fox promotes new film via mobile TV campaign
December 6, 2011
Twentieth Century Fox Film Corp. is promoting its new “Alvin and the Chipmunks: Chipwrecked” film via a mobile television campaign.
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Yamaha exec: SMS just as effective as email marketing
November 21, 2011
LOS ANGELES – A Yamaha executive at the Mobile Marketing Forum said that mobile has exceeded its expectations and the company is getting as many users into its SMS databases as email.
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Rocker Gene Simmons encourages MMF attendees to speak the language of all consumers
November 18, 2011
LOS ANGELES – Rock God Gene Simmons talked about the importance of knowing the languages of all the various markets globally that a business is targeting.
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Paramount shifts from branding to conversion-focused mobile strategy
November 18, 2011
LOS ANGELES – A Paramount executive that spoke at the Mobile Marketing Forum revealed that his company is moving from using mobile advertising as a branding tool to using the channel to drive actual conversion via ticket sales.
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Stamford Symphony refreshes marketing with QR codes to reach young audiences
November 4, 2011
The Stamford Symphony is adding QR codes to its marketing collateral to engage its current patrons while also introducing classical music to new audiences.
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IMDb rolls out new iPhone app to cater to passionate entertainment users
October 31, 2011
Amazon’s IMDb has rolled out a new application that lets its users stay on top of entertainment news about their favorite celebrities, movies and TV shows by creating a news feed tailored to their interests.
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