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Arts and entertainment

  • Dreamworks fires up emotional connection to fans through Twitter

    May 28, 2015

    Dreamworks Animation is holding a Q&A on Twitter with How to Train Your Dragon character Astrid, using a Dear Abby format to promote its new Netflix spin-off series.

  • We The Economy taps into mobile's potential for massive reach

    May 22, 2015

    Vulcan Productions’ partnership with short-film producer and distributor Cinelan unlocked the potential of mobile with its We The Economy film series, which reached millions of viewers through a mobile-first strategy, including an application where the films are viewable in their entirety.

  • Snapchat and Spotify challenge YouTube as premiere music video source

    May 21, 2015

    Snapchat takes another step towards its goal of becoming the go-to place for millennials with the release of music videos on its Discover feature, while Spotify introduces a redesign for mobile users with a focus on video content, moves that turn up the heat on YouTube in the digital music video scene.

  • IMDb holds Twitter Q&A to promote Aloha with director Cameron Crowe

    May 14, 2015

    The Internet Movie Database is hosting a social media discussion on Twitter with Cameron Crowe, director of upcoming Sony Pictures film Aloha, as it leverages the excitement and marketing surrounding the film to develop a dialogue and trusted brand relationship with consumers.

  • The Royals holds first-ever Twitter lockdown, revealing insider content to fans

    May 13, 2015

    E!’s new drama series, The Royals, implemented a one-of-a-kind social media marketing experience yesterday on Twitter and locked down its account to provide loyal fans with behind-the-scenes content, sneak peaks, conversations with actors and exclusive material while generating hype for its season finale.

  • Original video viewing on mobile more than doubles: IAB

    May 7, 2015

    An Interactive Advertising Bureau report showing that social media sites are closing the gap with word-of-mouth in driving United States adults to discover original digital video content means marketers must aim more resources at this growing audience, especially Internet-only TV viewers.

  • AMC Theatres focuses on matching mobile content to film tastes

    May 6, 2015

    AMC Theatres is centering on creating more personalized advertising campaigns through social media, mobile and digital to reach the correct demographic with appropriate content, with a focus on generating more buzz for independent films that tend to get lost in the content overload.

  • Churchill Downs turns Kentucky Derby fans into commentators via mobile video

    April 29, 2015

    The Kentucky Derby and the Churchill Downs racetrack are partnering with AOL.com to roll out a social media contest asking mobile users to display their commentating skills by uploading a video announcing final moments from previous Derby races to Vine, Twitter and Instagram, showing how marketers can take a unique angle with their mobile video campaigns.

  • Social media marketing to the rescue for Marvel

    April 28, 2015

    Comic book publisher and film producer Marvel Worldwide Inc. is ramping up awareness for an onslaught of new movies coming this summer and next year with Twitter accounts based off its characters in an effort to connect more with fans.

  • NY Times app readers get happy with Showtime’s takeover

    April 24, 2015

    Showtime’s new comedy Happyish is taking over the New York Times iPad application today with banners and a mood reader to promote the upcoming series premiere.

  • The Royals appoints Snapchat to create innovative consumer interaction

    April 22, 2015

    E! network’s new drama series The Royals is the first show to host its recap series right where its key demographic is spending much of its time, on Snapchat.

  • Mary Kay, Kohl's, Ram offer exclusive second-screen content for ACM Awards

    April 18, 2015

    CBS Interactive teamed up with brand sponsors Mary Kay, Kohl's and Ram Trucks to leverage a wide array of mobile tactics for the Academy of Country Music Awards, including live-streaming, social media reporting, voting and delivering backstage content.

  • Game of Thrones fuels battle of the brands on social media

    April 14, 2015

    The season premiere of HBO medieval fantasy Game of Thrones incited a flurry of social media posts with brands such as Vogue, State Farm and Mixxtail jumping on board and taking full advantage to appeal to fans of the show.

  • Coachella makes mobile headline act of 2015 festival marketing

    April 14, 2015

    Music and art festival Coachella leveraged numerous mobile possibilities for the opening weekend of this year’s event, including using social media to report live on location, streaming live shows on YouTube and creating an all-around integrated experience.

  • Build-A-Bear plays up mobile strategy with virtual pet ownership app

    April 13, 2015

    Retailer Build-A-Bear is attempting to fluff up its mobile focus by leveraging its relationship with adoptable pets database Petfinder to roll out a mobile application that offers children realistic pet play experiences while providing lessons about pet ownership and responsibility.

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