Arts and entertainment
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Sega launches free ad-supported mobile games
May 14, 2008
Sega of America Inc. finally joins other leading game publishers with the debut of free mobile games supported by advertising.
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Playboy develops Audience Network
May 12, 2008
Playboy Enterprises has partnered with YouTube, Break, Veoh, Howcast and Mixercast to develop a suite of ad-supported content and contest widgets for both online and mobile.
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ShoZu targets social networks with one gateway
May 9, 2008
ShoZu Inc. expanded its mobile social media service to Photobucket, Dailymotion, Friendster, Twitter and four additional Web 2.0 and Mobile 2.0 communities.
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Frengo debuts social network interoperability via mobile
May 7, 2008
Social mobile service provider Frengo introduced a suite of applications that run on top of and across Facebook, MySpace, hi5, Orkut and Bebo.
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Burst Media introduces Trendsetter ad network
May 7, 2008
Burst Media has launched the Burst Trendsetters Network, an ad network geared to advertisers targeting consumers age 15 to 34 via widgets, video and mobile.
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Aniboom partners with content distributors to expand reach
May 6, 2008
Animation network Aniboom has partnered with leading mobile entertainment distributors to broaden the reach of its content.
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Verizon boosts content offerings with Natasha Bedingfield deal
May 5, 2008
Verizon Wireless has partnered with British singer Natasha Bedingfield as part of its strategy to beef up its mobile content offerings.
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Marvel releases mobile game, content for Iron Man movie
May 1, 2008
Comic book publisher Marvel Entertainment Inc. has launched a mobile game and personalized content for “Iron Man” to coincide with the movie’s May 2 release.
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CinemaNow goes mobile
April 30, 2008
CinemaNow and uVuMobile will offer a WAP site that lets consumers preview movie trailers and download full-length movies to compatible electronic devices directly from mobile phones.
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Mobile ad campaign for “The Golden Compass” movie works
April 29, 2008
New Line Cinema tapped Greystripe for a mobile campaign promoting the film, “The Golden Compass”. Now the results are in.
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Warner Bros. promotes new film via mobile
April 25, 2008
Warner Bros. used mobile to promote the opening of its movie “One Missed Call” in Britain.
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Fandango offers mobile voice-activated movie information
April 24, 2008
Movie search service Fandango has teamed up with Tellme, a Microsoft subsidiary, to create a voice-activated movie information tool for mobile phones.
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Sony BMG to make music catalog available to Nokia phones
April 24, 2008
Sony BMG music Entertainment has joined Nokia’s “Comes With Music" initiative - a new way for people to discover and enjoy music with their Nokia device.
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Mobile Monday Global launches Mobile Excellence Awards for entertainment biz
April 22, 2008
Mobile Monday Global, a community for mobile executives, has launched the Mobile Excellence Awards for the North American mobile entertainment industry.
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Zumobi takes mobile widgets to BlackBerry platform
April 18, 2008
Widgets are a mystery to some, not to Zumobi, whose whole business model is predicated on the widespread use of ad-supported mobile applications with games, news and entertainment content.
