NatGeo Wild is driving up viewer engagement by letting its audience vote on social media to determine the cable channel?s prime-time lineup each Wednesday in February.

From 9:30 a.m. ET every Wednesday through the following Tuesday at midnight, viewers can choose the programs they want to watch by voting on Facebook at Facebook.com/NatGeoWild and Twitter at @NatGeoWild. It is the latest example of the channel?s growing skill at using social in tandem with other mobile and digital strategies to drive engagement with its content.

The NatGeo Wild channel, part of a joint venture between National Geographic and Fox Cable Networks, is available in 57 million U.S. homes and more than 187 million homes in 140 countries and 28 languages globally.

?Would You Rather Wild Wednesdays? takes its cue from comedy actor-writers Tina Fey and Amy Poehler, who kicked off their stints as co-hosts of the recent Golden Globes broadcast with a suggestively friendly game of ?Would You Rather ? Colin Farrell or Colin Firth? Ed Norton or Mark Ruffalo??

Viewers can vote on watching tiny or big animals, furry or scaly ones, those that swim or slither, or ones that live in a hot or cold climate. The winning theme programming will go live starting Feb. 4, from 8 to 11 p.m. ET/PT.

The furry animals include ice bears, wolves and cheetahs, the scaly ones bluefin tuna, crocodiles and deadly snakes. Among the tiny critters are snow babies, hummingbirds and killer shrimp, while the big animals include killer whales, apes and giant pandas.

The swimming animals include blue whales and sharks, the ones that slither king cobras and anacondas. The hot-climate dwellers are the African butterfly fish and eel catfish, the cold-weather animals bears and caribou.

Would You Rather Wednesdays will follow the second annual Fish Bowl, premiering live during the Super Bowl on Sunday at 6 p.m. ET/PT.

To see how to vote, visit http://files.natgeonetworks.com/_P4dHDcCEe4M17R. More information also can be found at www.WILDWouldYouRather.com, www.natgeowild.com, and on Twitter at twitter.com/NGC_PR.

To make their Would You Rather WILD Wednesday choices, viewers will vote for the types of animals they want to see by using the week?s hashtag to pick their favorite. 

NatGeo Wild has been deftly using social in tandem with other channels for some time to drive engagement with its content. Its programs have included leveraging a combination of mobile, social and video to drive consumers to tune into a week of cat-related TV show premieres. 

That campaign banked on Socialcam creating viral buzz to encourage users to tune into the show. Consumers who downloaded the Socialcam app could upload short video clips and share them on Facebook, Twitter, Tumblr and YouTube.

The channel aims to offer the most technologically inclined experience for its tech-savvy consumers.

Getting closer to consumers as they are make entertainment viewing choices is a key objective of NatGeo Wild and its umbrella organization, the National Geographic Channel.

Reaching out on mobile is a way to remind fans what is airing on NatGeo Wild while they are sitting on their couch deciding what to watch. 

Marketers are increasingly looking to connect the dots between social and mobile marketing.

In particular, photo and sharing apps are being embraced by consumers because they let users quickly upload and edit content, which is then instantaneously shared via social media.