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Disney, The CW let fans clip and share content with Clippit update

Author

Brielle Jaekel

The Clippit mobile app allows fans access to share content from their favorite shows and programming. Its recent update features an easier user interface, along with programming from new networks such as The CW, Disney, Telemundo and Syfy, in an effort to make a greater connection to fans and publicize in a more genuine manner. 

"The updates featured in Clippit 2.0 now make it easier for new fans to discover new shows," said Jim Long, CEO of Clippit. "With the new sharing and embedding capabilities, content clips have the opportunity to reach more broad audiences across social media."

Clipping content
Clippit has a great pull with consumers, app users can find shows from these creators and create snippets to share with friends on their mobile feeds.
Shows such as the Steve Wilkos Show, A Wicked Offer and Jerry Springer are available from The CW for fans to share, as well as A.N.T. Farm and Bunk?d from Disney. 


Consumers love sharing content from their favorite television programming, and networks enjoy the free promotion. Clippit is allowing this to happen more seamlessly by giving fans a platform in which to edit and create content, which is beneficial for both the user and the marketer.

In the past, it was more difficult for consumers to create and share their own clips and content from shows and film. Individuals had to have expert knowledge to produce these clips. 

The influx of mobile and mobile apps has bridged that divide, with many creating spaces in which consumers can accomplish things that in the past was originally difficult to access. Many mobile users are taking to Clippit to cut, edit and view programming content because it provides a simple method in doing so. 

Organic shares
Motorsports cable network MAVTV also partnered with social media application Clippit to share clips from the network with fans, putting promotion in consumers? hands to create a more widespread and authentic marketing representation (see more). 

The apps research shows that sports and live content does significantly better than scripted content as the format allows users to share attention grabbing moments. 

Similarly, cable networks Bravo, E! and Oxygen launched a social media call-to-action in partnership with Dubsmash, featuring fans? videos on air and showcasing the impact that mobile has on television programming (see more). 

"Didja, the company that produces Clippit, offers free data on how certain shows are being clipped and shared in social media," Mr. Long said. "Networks can use this data to attract future brand advertisers and further reach their target audience.  

"Shows can also find creative ways to use user clipping to engage fans via their websites or apps or through fan contests and promotions," he said. 

Final take
Brielle Jaekel is editorial assistant at Mobile Marketer