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Arts and entertainment

• Metropolitan Museum of Art taps mobile game to drive visitor traffic

  May 24, 2012

  The Metropolitan Museum of Art has rolled out a mobile game that lets visitors take part in a murder mystery adventure that also doubles as an interactive tour of the American Wing’s artwork and artifacts.

• ITV sees 50,000 mobile TV ad interactions via Shazam-enabled initiative

  May 16, 2012

  ITV, Britain’s commercial television network, saw 50,000 viewers use the Shazam mobile application to tag Pepsi Max and Cadbury ads in just 60 seconds of airtime during the “Britain’s Got Talent” finale.

• Spotify exec: We are continuously investing in mobile

  May 11, 2012

  NEW ORLEANS – A Spotify executive keynoting the International CTIA Wireless 2012 conference said the company is constantly looking to uniquely position itself in the mobile space.

• Six Flags teams up with Nokia on its only smartphone app this summer

  May 8, 2012

  In anticipation of this year’s theme park season, Six Flags is teaming up with Nokia on a custom mobile application designed to enhance the park experience for Nokia Lumia owners.

• Webinar on May 24: How Warner Bros. and Flixster generate revenue and consumption via mobile

  May 3, 2012

  Register for this free, hour-long webinar May 24 on how movie studio Warner Bros. and Flixster generate revenue and consumption via mobile. Panelists from Warner Bros., Flixster, comScore and sponsor MMA.

• Universal Pictures drives film awareness via mobile ad campaign

  May 2, 2012

  Universal Pictures is promoting its new “The Five-Year Engagement” film through a series of mobile ads that feature the movie’s trailer and branded radio station.

• Warner Bros. raises film awareness through mobile

  April 30, 2012

  Warner Bros. is aiming to get movie lovers excited about its upcoming “Dark Shadows” film via a mobile campaign that incorporates social.

• Lego launches interactive mobile movie maker app

  April 27, 2012

  Lego Systems Inc. is bridging the gap between the brand’s physical and digital engagements via a new mobile application enabling users to create their own stop animation movies using Lego blocks and minifigures.

• Hunger Games iPad ad units deliver 5pc click-through rate

  April 19, 2012

  Lionsgate tapped mobile marketing to build excitement with a younger audience before and after the recent release its new film "The Hunger Games," resulting in record-breaking mobile ticket sales.

• Relativity Media taps mobile advertising to promote Mirror Mirror

  April 11, 2012

  Relativity Media is using mobile advertising to drive engagement and ticket sales for its “Mirror Mirror” film.

• American Idol enhances viewing via second-screen experience on Shazam

  April 9, 2012

  American Idol is giving viewers a way to interact with the show as they are watching via a new partnership with Shazam.

• Universal Pictures builds hype for Hop via interactive mobile ads

  April 6, 2012

  Universal Pictures is using mobile ads to promote its new “Hop” film and let consumers learn more about it.

• HBO exec: HBO GO iPad app has seen more than 6M downloads since launch

  April 5, 2012

  SAN FRANCISCO – An HBO executive at ad:tech said the company has seen a lot of success with its iPad application, with more than six million downloads since its launch last spring.

• Madonna updates fans on new album, tour via iPad app

  April 2, 2012

  Pop icon Madonna has rolled out an iPad application that lets fans get up-to-date information on her new album and upcoming tour.

• Lionsgate promotes The Hunger Games through mobile, social ad campaign

  March 22, 2012

  Lionsgate is revving up consumer engagement for its much-anticipated film “The Hunger Games” through a new mobile advertising campaign that marries mobile and social.

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