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Arts and entertainment

• Lady Gaga sponsors karaoke app to promote new album release

  November 20, 2009

  Lady Gaga has sponsored the new iOKi karaoke application for the iPhone and iPod touch in preparation for the release of her new album “Fame Monster.”

• Britney Spears expands brand to mobile with official iPhone app

  November 19, 2009

  Britney Spears has conquered the pop charts, and now her attention has turned to dominating the App Store with the launch of an official iPhone and iPod touch application.

• AdMob launches mobile video ad unit for iPhone

  November 18, 2009

  Mobile ad network AdMob, which was recently acquired by Google Inc., has launched an interactive video ad unit for Apple's iPhone.

• Coca-Cola’s vitaminwater uses mobile to court consumers

  November 17, 2009

  Coca-Cola Co.’s vitaminwater and rap artist 50 Cent are partnering for the launch of 50’s Sound Lab, a branded application for Apple’s iPhone and iPod touch intended to engage music fans.

• Spike TV uses mobile to promote new show, talks strategy

  November 16, 2009

  Spike TV has launched a multichannel campaign for its new comedy series “Blue Mountain State.” Mobile plays a big role.

• Rapper Gucci Mane taps mobile to promote CD

  November 16, 2009

  Rapper Gucci Mane is using mobile to promote his new album, “The State vs. Radric Davis.”

• Universal Studios taps iPhone app to enable Blu-ray interactivity

  November 13, 2009

  Universal Studios Home Entertainment has launched iPhone and iPod touch-enabled features to enhance the upcoming Blu-ray releases of various movies.

• Focus Features sponsors augmented reality social networking app

  November 13, 2009

  Focus Features is using Metaio’s new Junaio augmented reality iPhone application to advertise films such as “9” and “Coraline.”

• MTV, Verizon launch multiplatform TV series

  November 13, 2009

  MTV and Verizon Wireless have partnered to launch “Valemont,” a scripted television series that will air on V Cast.

• Clorox in-venue mobile campaigns generate 500K contest entries

  November 12, 2009

  Clorox-owned KC Masterpiece Barbeque Sauce and Kingsford Charcoal ran a mobile campaign at the Keith Urban World Tour and 530,000 people participated.

• Sony Music Entertainment launches Michael Jackson mobile site

  November 12, 2009

  Sony Music Entertainment plans to optimize the Web destinations of its artists for mobile and the first mobile site to roll out is for the late King of Pop himself, Michael Jackson.

• HBO mobile campaign claims 13 percent click-through rate

  November 11, 2009

  HBO Pay-Per-View used mobile to drive awareness and purchases of the Mayweather-Marquez fight, and to generate opt-ins for its mobile VIP club.

• “Twilight Saga: New Moon” taps AT&T for multichannel campaign

  November 11, 2009

  Summit Entertainment is partnering with AT&T to build excitement for the Nov. 20 release of the second film installment of its Twilight Saga franchise.

• Zagat extends reach with Android app

  November 10, 2009

  Zagat Survey has launched Zagat To Go for Google's Android platform to further extend its mobile presence.

• Pictures from Mobile's Night Out: a glorious celebration of mobile marketing

  November 6, 2009

  Mobile Marketer threw one heck of a party the night before ad:tech New York. Here are pictures from the event.

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