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Arts and entertainment

• Steinway bolsters brand awareness via musical iPad app

  October 6, 2011

  Steinway & Sons, a subsidiary of Steinway Musical Instruments Inc., has rolled out an iPad application that teaches consumers how to play the piano, while also building brand awareness.

• US Cellular in-venue SMS initiative results in 40,000 interactions

  September 30, 2011

  U.S. Cellular’s SMS initiative during Summerfest 2011 increased 37 percent from last year’s program at the music festival, resulting in 40,000 text messages sent.

• Preference for free mobile radio is marketing opportunity: Myxer

  September 28, 2011

  Mobile Internet radio listeners prefer free streaming radio services by a wide margin, according to a new report from Myxer.

• EHarmony helps users find love on the go via iPad app

  September 21, 2011

  EHarmony is letting users find their ideal partner on the go via a new iPad app that was designed to meet the needs of singles accessing the service through their mobile devices.

• 3M launches geotargeted Post-it app to connect users

  September 7, 2011

  3M’s Post-it Brand has rolled out an iPhone and iPad application that gives users daily reminders and serves as a communication tool for their friends and families.

• Verizon Wireless enhances multimedia reach via video app

  August 25, 2011

  Verizon Wireless is rolling out a video application on select smartphones to let consumers watch their favorite content while on the go.

• MTV plugs fans into programs with television companion app

  August 18, 2011

  MTV is interacting with viewers by adding additional content to its live television programs and letting users access and track their favorite shows via an iPhone application.

• Warner Bros. targets mobile, social users for “Final Destination 5” campaign

  August 12, 2011

  Warner Bros. is running a mobile and social ad campaign that drives awareness for its new film “Final Destination 5” among movie fans that frequent social networking sites.

• Mobile will be primary device for entertainment needs: report

  August 12, 2011

  Twenty-nine percent of mobile phone owners today believe their handset will be the primary device for their entertainment needs in the future, per a new report by Experian Simmons.

• SMS case study - Belterra Casino Resort

  August 11, 2011

  See how Belterra Casino Resort increased its database via an SMS campaign.

• Cablevision rounds out Apple offerings for in-house user streams

  August 10, 2011

  Cable operator Cablevision is continuing its goal to meet mobile viewers on every possible platform with iPhone and iPod touch versions of the company’s Optimum App application that is currently available for iPads.

• Rolling Stone, Sprint highlight musical talent via mobile campaign

  August 8, 2011

  Rolling Stone and Sprint have teamed up to highlight street musicians via a campaign that profiles their talent on a mobile-optimized site and lets users vote for their favorite artist.

• Shazam connects Red Hot Chili Peppers with fans via mobile

  August 3, 2011

  Shazam is letting one lucky music fan win a trip to see the Red Hot Chili Peppers perform live in Paris as part of its Golden Tag mobile promotion.

• Ripley Entertainment debuts first mobile app

  August 3, 2011

  Ripley Entertainment, most famous for the Ripley’s Believe It or Not! museums and products, is tapping into mobile with an iPhone application that lets users pretend that they are swallowing swords.

• BBC increases brand awareness via iPad app

  July 29, 2011

  BBC has launched an iPad app to drive awareness of the network’s content to 11 European countries.

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