Arts and entertainment
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Can cable operators monetize mobile without alienating networks?
July 18, 2011
Cable operators and TV networks are going head to head over streaming rights for tablets because of the significant potential revenue opportunities.
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CBS interacts with Star Trek fans via iPad app
July 14, 2011
CBS Interactive is engaging fans of the Star Trek television franchise via an iPad application that resembles devices in the series.
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WhitePages targets Android users via geofencing app
July 13, 2011
WhitePages has rolled out a new Android application to let users search by neighborhood to find relevant businesses.
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Chicago Fire taps SMS to interact with fans at sports games
July 6, 2011
Major League Soccer team Chicago Fire is using SMS to engage and interact with fans, as well as better target consumers in the future.
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NBC Sports Group engages fans with Tour de France mobile content
July 5, 2011
NBC Sports Group is keeping bike enthusiasts up-to-date on the Tour de France cycling competition via iPad and Android applications that feature live streaming of every stage as it happens.
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Daytona Speedway tests app with broader roll out in mind
July 1, 2011
Daytona International Speedway will pilot a new mobile application this weekend that will enhance the racing experience by helping fans find a friend and purchase tickets.
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Animal Planet generates 3M mobile ad impressions via multichannel campaign
June 30, 2011
After running a cross-platform campaign on YouTube and Google’s AdMob promoting its new show, Animal Planet saw 3 million mobile in-stream overlay ads impressions with 84 percent of mobile users completing the video.
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Kodak makes printing easier via Android app
June 29, 2011
Kodak is letting Android users print photos directly to their wireless printer via a mobile app designed to simplify the printing process.
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Shazam to enhance social offerings with $32M funding
June 23, 2011
Shazam will use a new round of funding not only to move into television more aggressively, but also to enhance its music offerings and continue the application’s rapid growth among music fans.
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Mobile use not just for on-the-go consumers: study
June 23, 2011
The quick rise of mobile has signaled that consumers want information and content in new ways, but a new study shows that mobile is past the point of only being used for on-the-go consumers.
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NHL exec: Tablets, mobile Web and apps connect brand with fans
June 20, 2011
NEW YORK - An executive with the National Hockey League at the 2011 Mobile Marketing Forum said that mobile applications, tablets and mobile Web sites have helped connect the company with its passionate fans.
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Pandora founder: The smartphone category changed the equation for us
June 17, 2011
NEW YORK - A Pandora executive at the 2011 Mobile Marketing Forum said that millions of people engage with its radio service throughout the day and mobile has changed the way the company interacts with its users.
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Shazam expands user engagement with LyricPlay feature
June 16, 2011
Shazam is adding a new lyric feature to its premium Encore and RED applications to engage consumers with real-time technology.
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Mobile radio station Aupeo in partnership to let marketers reach over 40 countries
June 15, 2011
Mobile radio station Aupeo has teamed up with mobile adverting company Smaato Inc. to deliver mobile advertising across 40 countries.
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Shazam, Spike TV team up for interactive mobile campaign
June 14, 2011
Cable television network Spike TV partnered with Shazam for the fifth annual Guys Choice Awards to engage mobile viewers with exclusive behind-the-scenes content.
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