Arts and entertainment
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Oxygen Network offers exclusive television content to viewers via Shazam partnership
June 13, 2011
Oxygen Network is integrating Shazam into its programming to engage viewers with exclusive behind-the-scenes footage of its new show.
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With growth of mobile 3D comes opportunities for advertisers
June 9, 2011
While a recent spate of news around 3D mobile points to its potential, marketers will not start flocking to it until consumer adoption grows.
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Mobile 3D technology lets gamers go up against Red Sox pitching ace
June 7, 2011
Boston Red Sox player Jon Lester is featured in a new 3D mobile video game that lets users test their hitting skills against the pitcher.
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Redbox reaches 1.3M SMS messages during mobile promotion
June 6, 2011
Redbox reached more than 1.3 million text messages during its 10 Days of Deals promotion that drove consumers to rent its movies by offering them deals.
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Texas Motor Speedway enters mobile race via SMS marketing strategy
June 2, 2011
Texas Motor Speedway is targeting younger race fans and building a mobile CRM database via a mobile marketing partnership with Hipcricket.
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Bravo vies for increased viewership via Shazam partnership
May 31, 2011
Cable television network Bravo is among several cable networks offering new mobile content this summer via a partnership with Shazam.
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Sasquatch Music Festival, RedLaser promote event via QR code-scanning mobile app
May 27, 2011
Sasquatch Music Festival has partnered with RedLaser to engage music lovers, connect them with their favorite artists and let them compete for prizes via a mobile bar code-scanning application.
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Twentieth Century Fox taps NFC-enabled posters for mobile film campaign
May 26, 2011
Twentieth Century Fox Film Corp. is building consumer engagement around its forthcoming “X-Men First Class” film via a near field communication-enabled mobile marketing campaign.
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Flirtomatic gives its advertisers new mobile options
May 24, 2011
Online and mobile social networking site Flirtomatic is expanding its mobile advertising offerings via Mocean Mobile’s ad serving platform that will enable marketers to understand the return on investment for their ad spend, among other things.
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The CW lets advertisers bridge TV commercials to mobile rewards
May 20, 2011
This fall, television network The CW will let its advertisers reward consumers via their smartphones for their TV-viewing activity.
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Redbox bets on in-game mobile advertising
May 20, 2011
DVD kiosk brand Redbox is the first marketer to partner with Tap Me for in-game advertising on iOS mobile devices.
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Shazam and Selena Gomez team for first US Golden Tag music promo
April 28, 2011
Shazam and singer Selena Gomez have teamed for the United States debut of Shazam’s Golden Tag music promotion.
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Coke, Pepsi, Walmart connect with mobile video talent at Tribeca Film Festival
April 21, 2011
Brands such as Coca-Cola, Pepsi, Chevrolet, AT&T, Hewlett-Packard, Visa, Snuggle, Best Buy, Walmart, Samsung, Mountain Dew, Bud Light and Vaseline are partnering with video and film contest agency Mofilm to tap into new talent.
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Rock and Roll Hall of Fame showcases legendary exhibit via mobile app
April 18, 2011
The Rock and Roll Hall of Fame and Museum Inc. has launched its first application for Apple’s iPad and iPhone to showcase the “Songs That Shaped Rock and Roll” interactive exhibit.
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WWE encourages app downloads at WrestleMania event
April 7, 2011
World Wrestling Entertainment announced its new mobile application last week at WrestleMania. Since then, the application has reached No. 37 Top Overall and No. 61 Top Grossing app in the App Store.
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