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Arts and entertainment

• Fox, Netflix expand multichannel digital content distribution deal

  April 5, 2011

  Twentieth Century Fox and Netflix Inc. have expanded their non-exclusive digital distribution partnership to push new content across PCs, Macs, televisions and mobile devices.

• Facebook rolls out unified mobile Web experience

  April 4, 2011

  Facebook has upgraded its mobile site to deliver a unified experience across all platforms – for both smartphones and feature phones.

• Sesame Street rolls out ebook store on iPad to monetize content

  March 30, 2011

  Sesame Workshop has rolled out an ebook store in the form of an iPad app, providing access to more than 150 titles to users of the tablet device.

• Today.com debuts video-centric iPad app to engage viewers

  March 15, 2011

  NBCUniversal's Today.com is letting viewers watch segments of the morning show via its new video-centric iPad application.

• Rhapsody, The Echo Nest offer SXSW attendees mobile access to favorite bands

  March 15, 2011

  Rhapsody is sponsoring The Echo Nest’s iPhone application to let South by Southwest attendees search, browse and listen to all the scheduled bands.

• Discovery makes TV social with new iPad app

  March 8, 2011

  Discovery Communications has debuted its Discovery Channel application to make watching television a social event.

• Comcast lets subscribers keep up-to-date on favorite shows via app

  March 3, 2011

  Comcast is expanding its Xfinity TV application to the Android platform and letting its digital subscribers stay on top of their favorite shows and movies.

• NBC pushes new reality show with MenuPages Android app sponsorship

  February 28, 2011

  NBC is promoting its upcoming series, "America’s Next Great Restaurant," by sponsoring the new Android application from restaurant and menu resource MenuPages.com.

• Middle Brother promotes tour, streams debut album via iPhone app

  February 28, 2011

  Indie band Middle Brother is taking the use of mobile to a new level by letting users stream their entire debut album – before it even releases – for free through its iPhone app.

• Universal Pictures uses mobile to link static print ads to interactive content

  February 10, 2011

  Universal Pictures is using Microsoft Tag technology to promote the upcoming Judd Apatow movie “Bridesmaids.”

• MGM Resorts adds gaming element to M life Players Club loyalty app

  February 2, 2011

  MGM Resorts International has added the Cleopatra iPhone slot game to its M life Players Club loyalty application for Apple’s iPhone, iPod touch and iPad.

• CBS Radio mobile stations to feature in-stream audio ads

  January 28, 2011

  TargetSpot will deliver in-stream audio ads to CBS Radio stations available on the Radio.com, AOL Radio and Yahoo Music iPhone applications.

• Black Eyed Peas rolls out first 360-degree mobile music video

  January 26, 2011

  The Black Eyed Peas has debuted what the band calls the world’s first 360-degree mobile music video.

• Mobile video ads outperform online significantly: study

  January 25, 2011

  A study by Rhythm NewMedia confirms that mobile video advertising is performing significantly better than online.

• Sundance Institute taps mobile to entice visitors during film festival

  January 21, 2011

  Sundance Institute has introduced an iPhone application that lets visitors view movie and shuttle schedules and streaming videos from this year’s upcoming Sundance Film Festival.

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