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Arts and entertainment

• SMS case study - Legends In Concert

  January 19, 2011

  See how Legends In Concert was able to make its billboards more measureable via SMS calls to action.

• SMS case study - Southern Shows

  January 18, 2011

  See how Southern Shows used targeted keywords within multiple traditional advertising mediums to gauge the ROI of those channels and build a mobile database for event reminders, while driving ticket sales.

• SMS case study - Immix Wireless' WWE Smackdown Live sweepstakes

  January 13, 2011

  See how Immix Wireless' text-to-win WWE Smackdown tickets program was successful in helping the company collect opt-ins.

• Mobile augmented reality program showcases NBC-branded merchandise

  January 12, 2011

  NBC’s Today Show experimented with mobile augmented reality during the holiday season, encouraging consumers to download the GoldRun iPhone application and search for hidden objects throughout Rockefeller Plaza.

• SMS case study - Immix Wireless' Sesame Street Live sweepstakes

  January 12, 2011

  See how Immix Wireless was able to collect SMS opt-ins with a text-to-win sweepstakes, offering winners tickets to the Sesame Street Live show.

• Paramount taps rich-media mobile ads to drive ticket sales of Jackass 3D

  January 10, 2011

  Paramount Pictures used expandable rich-media mobile advertising to get the word out about Jackass 3D worldwide.

• Starz promotes show via multimedia iPad application

  January 5, 2011

  Starz is promoting the return of its show, “Spartacus: Gods of the Arena,” via an interactive iPad application that features multimedia video segments, director’s notes and cast photos.

• Tablets are latest trend in the evolution of publishing: National Geographic exec

  December 27, 2010

  National Geographic Kids has launched a branded application for Apple’s iPad that is meant to be the ultimate guide to dinosaurs.

• Universal Studios uses iPad magazine to promote Little Fockers movie

  December 23, 2010

  Universal Studios is using digital magazines to market the “Little Fockers” movie – a new form of marketing for the movie studio.

• Houghton Mifflin Harcourt enhances educational user experience via mobile games

  December 21, 2010

  Houghton Mifflin Harcourt is using mobile games to let parents and children interact with their favorite characters from the Gossie and Friends and the Curious George book series.

• 45pc of smartphone owners access social networks on their device

  December 20, 2010

  Data from Interpret’s 2010 third-quarter report reveals that mobile social networking is growing at an incredible pace.

• MTV launches Music ID mobile package for select Sprint customers

  December 16, 2010

  MTV has rolled Music ID, a complete mobile music package available on select Sprint devices.

• Warner Bros. taps Screenlife to bring Harry Potter to mobile

  December 13, 2010

  Warner Bros. partnered with Screenlife Games to roll out a mobile game coinciding with the release of “Harry Potter and the Deathly Hallows - Part 1.” The game was promoted via mobile ads.

• Paramount mobile rich-media campaign for Shrek results in 6.2 percent CTR

  December 9, 2010

  Paramount Pictures used mobile rich-media advertising as part of the multichannel campaign to promote the summer blockbuster "Shrek Forever After," which resulted in a 6.2 percent click-through rate.

• Polaroid launches branded iPhone app to help consumers share memories

  December 7, 2010

  Polaroid has launched a branded application for Apple’s iPhone as part of its strategy to provide consumers tools and resources to enable their creative spirit and easily share with the world.

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