Arts and entertainment
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Twentieth Century Fox runs first-of-its-kind HTML5 campaign for Avatar
December 6, 2010
Twentieth Century Fox Film Corp. ran a global HTML5 campaign on iPad to mark the release of the Avatar Extended Collector’s Edition on Blu-ray and DVD.
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News Corp.’s Myspace unveils new ad-supported mobile properties
December 2, 2010
Myspace has launched a new mobile Web site and iPhone application to further extend the site’s social entertainment experience to mobile devices.
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Sony Pictures to let mobile users watch movies across multiple platforms
December 1, 2010
MIAMI - A Sony Pictures Home Entertainment executive at the MEF Americas 2010 Mobile Content and Commerce conference said that the company will use Ultraviolet to let consumers watch their favorite movies across multiple platforms.
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Coca-Cola, Disney tap location-based mobile game to build buzz for Tron film
November 29, 2010
Coca-Cola and Disney, two of the most recognizable brands in the world, have teamed up to launch LiveCycle, a location-based mobile game promoting Coke Zero and Disney’s “Tron: Legacy” film.
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Disney taps mobile social network to engage theme park visitors with LBS
November 23, 2010
In its first foray into location-based services, Disney Parks has teamed up with mobile social network Gowalla to provide guests with a new way to explore Walt Disney World and Disneyland Resorts.
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Lego translates Creationary board game into first iPad app
November 23, 2010
Toy giant Lego Systems Inc. has rolled out a branded application for Apple’s iPad, iPhone and iPod touch to take playtime on the go.
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Mobile Marketer's Beverly Hilton poolside party pictures
November 19, 2010
LOS ANGELES - Mobile Marketer's poolside party at the Beverly Hilton Hotel attracted more than 200 guests. See who was there.
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Actor/singer Jamie Foxx makes case for SMS during MMF keynote
November 18, 2010
LOS ANGELES - Jamie Foxx, Academy award-winning actor and Grammy Award-winning singer, opened the Mobile Marketing Association’s Mobile Marketing Forum, discussing the opportunities of mobile within the entertainment industry and for brands in general.
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Mobile Marketer's Mobile's Night Out party pictures
November 16, 2010
Did you miss Mobile Marketer's Mobile's Night Out? Have no fear, all the pictures are here. See who attended.
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Radio Disney app exceeds 1M downloads, upgrades functionality
November 12, 2010
A major update for the Radio Disney application for iPhone and iPod touch, which has exceeded 1 million installations, is now live in the App Store.
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SMS case study - Oklahoma City Bricktown
November 8, 2010
See how Oklahoma City Bricktown's mobile club was used to tout sponsors and send out information on events, promotions, giveaways and offers.
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Lifetime taps mobile bar codes to increase viewership of new show
November 2, 2010
Lifetime Television is using 2D bar codes to promote the premiere of its new show “The Fairy Jobmother.”
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Kodak Gallery debuts iPad app designed for photo sharing
November 1, 2010
Kodak Gallery has introduced an iPad application designed to help users upload, browse and share photos directly to the tablet.
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OpenTable grows Android app install base with mobile ads
November 1, 2010
OpenTable ran a campaign via Google's AdMob to increase the install base for the Android version of its application.
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Lionsgate pushes movie promotion via mobile bar codes
October 29, 2010
Lionsgate is using 2D bar codes to promote its new movie “For Colored Girls” via an integrated mobile marketing campaign that helps connect consumers with the characters in the film.
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