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Arts and entertainment

• Case study - The Los Angeles County Fair

  October 27, 2010

  See how The Los Angeles Times was able to effectively market to attendees of the LA County Fair using a multichannel mobile strategy.

• SeaWorld enhances consumer visits via mobile app features

  October 25, 2010

  SeaWorld San Antonio is connecting consumers with the theme park via a mobile application designed to enhance their visit.

• Shazam offers unlimited tagging for Windows Phone 7 users

  October 25, 2010

  Shazam is extending its mobile discovery application to Microsoft’s Windows Phone 7, giving music lovers unlimited tagging as part of the launch offer.

• Pandora rolls out lower-cost mobile ad service for SMBs

  October 20, 2010

  Mobile is an important and necessary place for advertisers to be, but cost factors have inhibited small- to medium-sized businesses from entering the space.

• Microsoft sponsors Disney app to introduce iPhone users to Bing

  October 19, 2010

  Disney Mobile’s Tapulous is marketing singer Katy Perry's new single "Firework" via a mobile application.

• Mobile advergaming influences purchase intent and brand loyalty: CTIA panel

  October 8, 2010

  SAN FRANCISCO - The rise of social networking and augmented reality in mobile games has taken the long-hyped area of advergaming to new levels, according to panelists at CTIA.

• MTV relies on mobile app to combat cyberbullying

  October 7, 2010

  As part of National Bullying Prevention Month, MTV released a new iPhone and iPad application that calls on young people to draw the line between innocent and inappropriate.

• NFL's Philadelphia Eagles tap mobile for in-stadium marketing

  October 1, 2010

  The NFL's Philadelphia Eagles have teamed up with Txtstation for an in-stadium partnership to help the team engage with fans on their mobile devices.

• Rock of Ages brings mobile rewards to Broadway

  September 27, 2010

  Broadway show “Rock of Ages” is using mobile to capture New Yorkers and tourists alike as they walk through one of the most commercially-dizzying places in the world, Times Square.

• Amazon’s Audible.com pushes mobile storefront via iAd campaign

  September 23, 2010

  Amazon’s Audible.com is running an iAd campaign to promote its new mobile store that lets users browse, sample and buy from over 85,000 downloadable digital spoken-audio titles.

• MocoSpace gets $3.5M in funding to launch browser-based mobile social games

  September 23, 2010

  MocoSpace is using the $3.5 million round of strategic funding it just received from SoftBank Capital to expand its mobile browser-based social gaming offerings and management team.

• Mobile games, music dominate kids’ app usage: study

  September 21, 2010

  The majority of mobile entertainment devices used by parents and kids have fewer than 20 applications that have been downloaded specifically for a child.

• Funimation unleashes rich media mobile ads to drive DVD sales

  September 15, 2010

  Funimation Entertainment is running a rich media mobile ad campaign to promote the release of the anime series "Corpse Princess" on DVD.

• Fox, HBO, Showtime, PBS, Universal Pictures offer virtual rewards via GetGlue

  September 10, 2010

  Mobile social network GetGlue unveiled an iPad application and new branded rewards from Fox, HBO, Showtime, PBS and Universal Pictures.

• Sex and the City goes mobile with location-based NYC guide

  September 9, 2010

  The fifth leading lady of HBO’s “Sex and the City” is New York itself and now a GPS-guided application for the iPhone leads users to more than 120 locations where cameras rolled for the hit series.

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