Arts and entertainment
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LimeLife expands to off-deck with WAP site
June 17, 2008
Mobile media company LimeLife Inc. has launched a free mobile Web site for women who want to stay informed while on the go.
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Thumbplay debuts SMS search for mobile content
June 17, 2008
Mobile content provider Thumbplay is offering a mobile search service that lets consumers search for ringtones, games, videos and wallpapers via SMS.
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Virgin Mobile USA holds SMS poll for festival lineup
June 17, 2008
Virgin Mobile USA is letting music fans text to vote for one out of a group of five bands vying for a slot in the 2008 Virgin Mobile Festival lineup.
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Sony BMG picks Mozes for mobile campaigns
June 16, 2008
Sony BMG Music Entertainment has selected Mozes Connect to create and implement a series of mobile marketing initiatives.
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AT&T to sponsor Nashville Star show
June 6, 2008
NBC’s “Nashville Star” fans will be able to text in their votes this season for the first time since the show’s creation.
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Harrah's casino uses mobile to promote concert series
June 6, 2008
Harrah’s Council Bluffs Casino & Hotel in Iowa is running a pilot program using mobile marketing to promote this year’s Stir Concert series.
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Verizon launches text message polling program for moviegoers
June 5, 2008
Verizon Wireless has partnered with Screenvision to introduce a text message polling program for moviegoers.
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Whrrl introduces mobile social discovery to the BlackBerry
June 5, 2008
Pelago’s mobile social discovery service Whrrl is now available to BlackBerry users.
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USA Network breaks mobile effort for witness-protection drama
June 3, 2008
The Hyperfactory broke its first mobile marketing campaign for a TV series with the launch of a mobile fan club for “In Plain Sight,” a new witness-protection drama from USA Network.
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Vivendi, DIC strike deal for children's content on mobile
May 28, 2008
Vivendi Entertainment has partnered with DIC Entertainment Corp. to make the children’s media company's programs available to consumers via mobile.
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Kanomi partners with Exit Games
May 28, 2008
Exit Games has partnered with game developer and publisher Konami to provide multiplayer and support for DanceDanceRevolution on mobile phones.
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BBC America garners 40 percent opt-in for mobile effort
May 27, 2008
A BBC America Bluetooth promotion in New York and Los Angeles for its new Robin Hood television series generated more than 6,000 downloads.
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Xbox game promo results in 8.3 percent click-through
May 27, 2008
Activision, publisher of the Guitar Hero III game, promoted the launch of the Xbox console game, targeting mobile gamers assuming they have a higher propensity toward other forms of game play.
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Voice and mobile promo for Incredible Hulk gets strong response
May 22, 2008
Contextually targeting ads to moviegoers interested in Marvel's "Iron Man" flick has led to a 3 percent opt-in for text alerts on another superhero franchise movie, "The Incredible Hulk."
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Pop star Usher to front Sony Ericsson campaigns
May 22, 2008
Sony Ericsson will use five-time Grammy Award-winning pop icon Usher as the spokesman for the company’s “Sony Ericsson Walkman Music Phone” campaigns in North America.
