Arts and entertainment
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Verizon strikes major content deals to coincide with CTIA
March 31, 2008
Verizon Wireless has struck a host of deals with companies such as MTV Networks, MySpace, ESPN and Loopt just as mobile marketers prepare for CTIA, the nation’s most attended wireless show.
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I-play wins license for Deal or No Deal mobile game
March 28, 2008
Oberon Media’s I-play mobile publishing division has won the license to develop, publish and distribute a mobile game based on NBC’s game show, Deal or No Deal.
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DailyLit book service wants to be daily fit for mobile
March 26, 2008
DailyLit launched last May as a service that allows readers to access entire books via email and RSS feeds. About 50 percent of them read on their mobile handsets.
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DreamWorks to create Madagascar mobile game
March 25, 2008
Glu Mobile Inc. has signed a deal with DreamWorks Animation SKG Inc. to develop and publish a mobile game for new movie release, “Madagascar: Escape 2 Africa.”
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Mobile click-to-call campaign works for Magnolia Pictures horror movie
March 24, 2008
Magnolia Pictures’ latest horror movie, “The Signal,” is seeing success in its mobile click-to-call campaign.
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LiveWire Mobile woos carriers with Groove purchase
March 19, 2008
LiveWire Mobile Inc. has bought Groove Mobile Inc. for $14.5 million to meet wireless carriers’ demand for a portfolio of managed services.
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Thumbplay gains $18 million in new venture capital
March 18, 2008
Leading venture capital firms have invested $18 million in mobile entertainment content provider Thumbplay Inc.
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Univision partners with Viva Vision for mobile entertainment
March 18, 2008
Univision Online Inc. has partnered with Viva Vision to deliver mobile entertainment content for U.S. consumers.
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NBC, LimeLife to launch Law & Order mobile game
March 12, 2008
NBC Universal and LimeLife Inc. are debuting a mobile game entitled “Law & Order: Celebrity Betrayal” based on NBC’s long-running crime drama.
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Myxer, Greystripe partner on ad-supported mobile games
March 11, 2008
Myxer and mobile game distributor Greystripe partnered to deliver advertising-supported mobile games to the Myxer community, comprised of more than 6 million consumers.
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Kyte upgrades platform for mobile rich media content
March 11, 2008
Kyte has launched the Kyte Premium Player to let artists and fans communicate directly, buy and sell merchandise and share multimedia content in real-time using a webcam or a mobile phone.
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AOL relaxes licensing rules for building mobile IM apps
March 6, 2008
AOL has launched Open AIM 2.0, giving developers access to the AIM instant messaging network, which now supports third-party chat services and instant messaging applications designed for mobile.
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Social.FM signs distribution deal with Handmark
March 4, 2008
Social.FM, a social music service for mobile and online users, has inked a deal a distribution deal with mobile media specialist Handmark.
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Cinequest Film Festival taps Mozes for live events
February 29, 2008
Mobile marketing firm Mozes is helping Cinequest Film Festival be more interactive using the mobile phone.
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Hollywood can learn from Apple: Study
February 28, 2008
A new study on the marketing of movies and programming on traditional media recommends that the entertainment industry should act like Apple and offer bargain content on mobile devices.
