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Arts and entertainment

• Comcast improves customer experience with mobile services

  September 9, 2010

  Comcast is making it easier for customers to stay connected and manage their services by putting the answers and tools at their fingertips – literally.

• NBC complements entertainment programming with mobile to build viewership

  September 2, 2010

  NBC Universal Digital Studio is encouraging fans to interact with its branded entertainment series "FCU: Fact Checker’s Unit" via a mobile program powered by ChaCha.

• Top 5 apps for Labor Day weekend

  September 2, 2010

  Family reunions and quick getaways have become a Labor Day tradition for most people, but which applications work best for taking holiday trips?

• Maroon 5 tap mobile social network for fan engagement

  August 31, 2010

  Pop rock band Maroon 5 has turned to the mobile medium to help build buzz for its new album and its 2010-2011 tour.

• Netflix bolsters mobile strategy with expanded streaming service

  August 30, 2010

  Getting ahead of a trend, Netflix is now intensifying its focus on streaming entertainment to mobile devices with its most recent expansion to the iPhone and iPod touch platform.

• Europe sees 52pc increase in mobile dating

  August 30, 2010

  A comScore study finds that males are driving Europe’s mobile dating site traffic, with men ages 25-34 representing nearly a quarter of users.

• Mobile dating site traffic surges in summer months: Ground Truth

  August 27, 2010

  A Ground Truth study reveals that unique visitors to mobile dating sites grew 92 percent between the first week in June and the last week of July.

• Primetime Emmys adds SMS program to engage TV audience

  August 25, 2010

  The Primetime Emmy Awards has added mobile to its repertoire with a new SMS program that engages television audiences in the run-up to its 62nd annual ceremony on Sunday, Aug. 29.

• National Geographic apps not yet driving sales beyond mobile: panelist

  August 18, 2010

  NEW YORK – The National Geographic Society’s line of free and premium mobile applications are not yet driving sales in other channels, according to an executive at the Digiday:Apps conference.

• HBO, Showtime, Barnes & Noble, Universal tap mobile social network to reward loyalty

  August 18, 2010

  HBO, Showtime, Barnes & Noble and Universal are driving tune-in and rewarding viewer loyalty via GetGlue, a mobile social network for entertainment.

• Museum of Modern Art features 32,000 art pieces on iPhone app

  August 13, 2010

  The Museum of Modern Art has unveiled an iPhone application that lets users access 32,000 works of art via their mobile device.

• Dish Network to stream live video via iPad app

  August 11, 2010

  Satellite television provider Dish Network has rolled out a version of its Remote Access application for the iPad with plans to include live video streaming by September.

• The CW promotes new show via iPad sweepstakes on mobile social network

  August 10, 2010

  The CW Television Network is promoting its new show “Nikita” by targeting mobile social media users with an Apple iPad sweepstakes.

• Verizon’s multichannel campaign achieves 175K bar code scans

  August 3, 2010

  Verizon Wireless placed mobile QR codes in a multichannel campaign to promote its Droid devices that included print ads, in-store displays, mail, Web sites and iPad ads.

• Disney uses iPad app to drive awareness of films

  August 2, 2010

  Walt Disney Studios is driving awareness of its theater and home video offerings with an application for the Apple iPad.

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