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Automotive

• Mobile campaign drives the promotion of Jaguar's XF model

  May 7, 2008

  When Jaguar Cars tapped interactive agency Global Beach for a campaign to promote the XF model, the automaker never even imagined the results that the mobile channel would bring.

• Volkswagen uses MyClick to generate test drives in China

  April 30, 2008

  Shanghai Volkswagen-Skoda tapped image recognition software provider MyClick for a mobile campaign in China.

• Car and Driver slide show available to Verizon subscribers

  March 12, 2008

  Verizon Wireless and mobile content provider Viva Vision teamed up to give the carrier’s subscribers access to auto photography from Car and Driver magazine via a slide show.

• Nexteppe woos auto dealers for mobile marketing

  February 21, 2008

  Nexteppe Business Solutions has started a national effort to encourage auto dealers to use mobile as part of the overall marketing mix.

• Land Rover generates test drives from mobile campaign

  February 11, 2008

  Ford Motor Co.’s Land Rover is leveraging touch-screen technology on mobile devices to generate test drives at dealerships.

• SpeedTV launches mobile site and revamps Web site

  January 17, 2008

  Motor sports fans will be driven to check out automotive content on SpeedTV’s new mobile site.

• Cars.com mobile site offers Mother Proof

  December 31, 2007

  Mother Proof, an online service that provides women and mothers with new-car reviews, is now accessible through the mobile version of Cars.com.

• Mobile drives response for BMW U.S. campaign

  December 3, 2007

  German automaker BMW was a pioneer in using short Internet movies to pique interest in its cars. Now it has integrated mobile marketing with traditional media – out-of-home airport signage – as it seeks more U.S. business.