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Automotive

• Kia elevates brand via 360-degree mobile strategy

  February 6, 2012

  International carmaker Kia is proving that mobile plays a crucial role in its marketing with a multifaceted campaign that includes mobile Web, advertising and applications.

• Toyota promotes Camry Effect via interactive mobile campaign

  February 2, 2012

  Toyota is running an integrated mobile marketing campaign that lets users vie for a chance to win a new 2012 Camry Effect during a live NBC television broadcast.

• State Farm mobile site ranks top in experience

  February 1, 2012

  State Farm’s mobile site was voted best by Key Lime Interactive among other auto insurance company sites.

• Volkswagen highlights history of Golf vehicle via iPad app

  January 25, 2012

  Volkswagen is promoting its new 2012 Golf R vehicle via a new iPad application that showcases the history of the Golf model.

• Lincoln amplifies multichannel holiday campaign with mobile ads

  December 5, 2011

  Lincoln is using holiday-themed mobile advertisements to promote new models of its MKZ sedan.

• AAA aims to keep motorists safe via Android app

  December 1, 2011

  AAA is letting motorists access valuable crash scene assistance and be walked through the post-traffic crash process of collecting information via a new Android application.

• Sears Auto Centers teams up with EA Mobile for in-game advertising push

  November 29, 2011

  Sears Auto Centers are featured throughout the new mobile game Road Trippin’ from EA Mobile in a new in-game advertising campaign intended to help the brand reach young, digital engaged consumers.

• Cars.com exec: Keep consumer needs and user experiences at the forefront

  November 21, 2011

  LOS ANGELES – A Cars.com executive at the Mobile Marketing Forum said that mobile has an influential effect on all aspects of consumer engagement.

• Lexus drives purchase consideration with mobile app

  November 17, 2011

  Automaker Lexus rolled out the Lexus CT City Challenge app and complementary mobile ads to drive awareness and purchase consideration for its CT 200h model in the Australian market.

• Toyota scores a touchdown with mobile ads running across Yahoo apps

  November 7, 2011

  Toyota is using rich media banner ads on Yahoo Fantasy Football iPad, iPhone and Android apps to drive brand engagement.

• Cadillac rolls out in-vehicle experience to promote safe driving

  October 14, 2011

  SAN DIEGO – During a keynote at CTIA Enterprise & Applications 2011, a Cadillac executive announced the company’s new in-vehicle experience called CUE, which pairs entertainment and information data from up to ten Bluetooth-enabled mobile devices.

• Audi drives traffic to dealers with new mobile site

  September 29, 2011

  Audi has introduced its first dedicated mobile site in the United States as it looks to meet mobile users' research needs and direct them to local dealers.

• 21pc of consumers who view auto content access it daily: Millennial Media

  September 20, 2011

  Among consumers who view auto content on their phone, 31 percent access the information once a week and 21 percent access it almost every day, according to a new report by Millennial Media.

• Toyota promotes 2012 Camry via Sporting News app sponsorship

  September 15, 2011

  Toyota is raising awareness of its 2012 Camry via in-application ads that let consumers learn more about the new vehicle.

• Volkswagen iPad app accelerates car promotion

  September 14, 2011

  Automaker Volkswagen is drumming up awareness for its new Up vehicle via an iPad and iPhone application that puts consumers behind the driving wheel.

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