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Automotive

• Dodge, Universal Pictures aim for engagement via multichannel campaign

  May 14, 2013

  Chrysler Group's Dodge is partnering with Universal Pictures to get fans excited for the upcoming “Fast & Furious 6” film with a campaign that includes mobile, television and online components.

• Land Rover flaunts new Range Rover vehicle via interactive mobile app

  May 6, 2013

  Land Rover is using a mobile application to showcase its new Range Rover vehicle and let consumers experience it through an eight-stage interactive journey from four synced camera angles.

• Cadillac tests rich media ads with up to 2.38pc CTR

  May 1, 2013

  Cadillac recently tested several formats of rich media mobile ads around the new launch of a new vehicle to drive brand awareness, with click-through rates reaching up to 2.38 percent.

• Cadillac brings ATS vehicle to life via augmented reality print campaign

  April 23, 2013

  Cadillac is running a new print ad campaign that animates its ATS vehicle and brings it to life as part of the company’s ongoing efforts to drive consumer interaction.

• Dodge, Syfy take 360-degree approach to promote new show

  April 17, 2013

  Dodge and Syfy have teamed up to promote the network’s new show, “Defiance,” via a multichannel campaign that incorporates mobile, digital, gaming and social.

• GM friends Facebook, pointing to its significant role in mobile advertising

  April 11, 2013

  GM is reportedly launching a mobile-only advertising campaign on Facebook for the Chevrolet Sonic with the automaker investing in the social network for the first time in almost a year.

• Mazda taps mobile for cross-channel promotion

  March 28, 2013

  Automaker Mazda is revving up the marketing for its new Mazda6 sedan by partnering with Paramount Pictures on an initiative to increase application usage through a series of challenges and activities.

• Volkswagen propels repeat mobile app usage via social, location-based technology

  March 8, 2013

  Volkswagen is partnering with Google on a new mobile application and Web experience that incorporates social media and location to let users track and share their road trips.

• Chevy Sonic garners 2.7pc click-through rate via mobile video ad campaign

  March 7, 2013

  When Chevy recently extended a guerilla marketing campaign into mobile to reach young, hip consumers and drive awareness for its Sonic brand, the automaker saw engagement rates 20 percent higher than average.

• Chevy’s exclusive content in Motor Trend app delivers 37pc engagement rate

  March 1, 2013

  A recent Chevrolet mobile advertising campaign that ran within the Motor Trend application had a 37 percent engagement rate, pointing to how mobile can help build brands.

• Lexus leverages Facebook newsfeed for mobile-focused effort to drive awareness

  February 20, 2013

  With Facebook engagements increasingly happening on mobile, Lexus recently leveraged the social network’s newsfeed to drive awareness for two new vehicles using live streaming video.

• GMC mobile video campaign generates 42pc brand recall rate

  February 14, 2013

  General Motors Co. recently ran a mobile video advertising campaign that points to the effectiveness of using the medium for brand awareness and recall.

• Hyundai pushes mobile to the forefront of digital campaign

  February 13, 2013

  Hyundai is making mobile a big focus for a new campaign that comprises video, mobile Web and music to help promote the Santa Fe 2013 mid-size SUV.

• Honda leverages mobile social game SongPop for integrated effort to drive awareness

  February 11, 2013

  Honda has launched an integrated campaign in mobile social game SongPop to drive awareness for the new Honda Civic and tap into the excitement players have for music.

• Mercedes-Benz exec: Customers expect to continue their digital lifestyle in the car

  January 31, 2013

  SAN FRANCISCO – A Mercedes-Benz executive at the 2013 Mobile Marketing Association Forum San Francisco said that the car of the future is less about the design and more about connecting users digitally.

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