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Automotive

  • Ford rides mobile wave into ebike app, car-sharing program

    June 25, 2015

    Ford Motor’s reveal of a new prototype electric bike with complementary smartphone and smartwatch applications seeks to ease urban commutes while continuing the automaker’s efforts to attract mobile-savvy millennial buyers.

  • Ford drives into wearables via Android Wear, dashboard-phone syncing

    June 24, 2015

    Ford Motor is moving deeper into wearables by extending its smartphone integration technology to allow wearers of Android Wear smartwatches to check the battery charge for an electric vehicle from their wrists.

  • Cadillac joins dashboard fray, offers CarPlay/Android Auto in 2016 models

    June 10, 2015

    Cadillac, following in the footsteps of fellow General Motors brand Chevrolet, is adopting Apple CarPlay and Google’s Android Auto to meet demand for smoother integration between mobile phones and vehicles.

  • Toyota-Ford collaboration focuses on sharing safe telematics system

    June 4, 2015

    Toyota Motor’s deal with Ford Motor to explore integration of the Detroit car brand’s smartphone infotainment technology in Toyota vehicles aims to find smarter connectivity systems for satisfying drivers who want access to a host of in-car mobile applications.

  • Chevrolet drives GM’s mobile moves with Android Auto, Apple Car Play rollout

    May 29, 2015

    General Motors’ Chevrolet brand will offer Android Auto and Apple CarPlay compatibility in 14 vehicles for the 2016 model year to satisfy customer demand for in-car services such as navigation, messaging and streaming entertainment while supporting GM’s ambition to become a leader on mobile.

  • Acura leverages hyper-targeted mobile engagement to tap community loyalty

    May 28, 2015

    The success of a dealership in Honda’s Acura division in boosting brand engagement and mobile traffic by activating local community groups via a mobile sponsorship platform suggests how automakers can boost loyalty with hyper-targeted engagement without increasing the burden on local dealers.

  • Auto retailers step up scouring of tweets amid Google-Twitter alliance

    May 28, 2015

    Google’s addition of tweets to its mobile search results is pressuring marketers in the reputation-driven automotive space and in other verticals to step up monitoring of topics that may also align with real-time consumer search behavior, lest a negative tweet sully a brand’s or retailer’s name.

  • Geico taps National Hurricane Preparedness week for showcasing updated app

    May 27, 2015

    Insurance provider Geico is ramping up awareness of its recently updated mobile application by offering consumers valuable tips and information to kick off National Hurricane Preparedness Week, reflecting mobile's growing role for disaster preparedness and relief information.

  • Ford teams up with Lyft to drive breast cancer awareness

    May 21, 2015

    Ford Motor Company is teaming up with ride-sharing mobile application Lyft and online platform Meal Train to offer supportive services and resources for consumers living with breast cancer while also leveraging a mobile-optimized Web site featuring a Spotify playlist and postcard mailing option, proving that partnerships with mobile-first brands can enhance charitable campaigns.

  • HotelTonight uncorks in-car rewards to promote smarter alcohol consumption

    May 19, 2015

    HotelTonight and other brands are using in-car rewards to encourage sensible drinking and driving behavior through a program that combines a rewards network and a mobile application with a Bluetooth connection to a wireless smartphone breathalyzer.

  • Edmunds.com streamlines car shopping with in-app dealer texting

    May 15, 2015

    Edmunds.com is streamlining car shopping with an update to its mobile application that lets consumers use a smartphone’s native texting platform to send a message directly to a dealership representative.

  • Honda leverages mobile wallet ads to promote sales event

    May 14, 2015

    Honda is promoting its nationwide Honda Dream Garage Sales Event through a mobile wallet ad campaign that invites consumers to tap a banner ad and save the event to Apple’s Passbook or Google Wallet.

  • Nissan builds on scavenger hunt strategy with platform-specific clues, video

    May 13, 2015

    Nissan Motor Co. is showcasing the 2015 Altima sedan and taking its interactive social media strategy to the next level following the success of last year's scavenger hunt by posting clues on Twitter, Facebook, Pinterest and Instagram that ask guests to find a hidden vehicle and offer the chance to win a 2015 Nissan Altima.

  • Kia doubles social media engagement at 47pc of the cost

    May 4, 2015

    Kia Motors doubled the impact of its social media marketing at less than half the cost by targeting paid posts to social media users who were most likely to engage with the content.

  • Toyota’s Scion leverages virtual showroom to simplify car shopping

    April 3, 2015

    Toyota Motor’s Scion brand is simplifying car shopping by testing a virtual showroom that leverages mobile chat and video to provide guidance from customer representatives to visitors to Scion.com.

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