1. Home
2. >> Sectors
3. >> Automotive

• Email this
• Print

Automotive

• Cadillac targets high-income drivers with Automobile magazine app sponsorship

  July 26, 2010

  General Motor’s Cadillac is promoting its CTS-V Coupe motor vehicle through a launch sponsorship of Automobile magazine’s iPhone application.

• OnStar lets drivers control vehicles via mobile

  July 26, 2010

  OnStar is letting owners of 2011 Chevrolet, Cadillac, Buick and GMC vehicles control key functions of the cars by using their smartphone.

• Buick boosts purchase intent with immersion ads

  July 16, 2010

  General Motors Co.'s Buick saw a 35 percent boost in purchase intent as a result of its mobile advertising campaign.

• Jeep-branded app aims to reach adventurous consumers

  July 14, 2010

  Jeep is letting adventurous consumers plan their next journey and share it with friends using the company’s new branded iPhone application.

• Cycle World iPhone app averaging 1,000 downloads per week

  July 13, 2010

  Automakers such as Honda and Lexus and accessories brand Z1R Helmets are advertising across Cycle World’s digital platforms, including the publication’s iPhone application.

• SMS case study – Ford Canada

  July 9, 2010

  See how Ford Canada used SMS to build a mobile and email opt-in database for future marketing campaigns.

• Kia claims mobile advertising outperforms traditional Web campaigns

  July 7, 2010

  Automaker Kia Motors claims it is having success using mobile campaigns to drive sales of its Soul and Sorrento lines of motor vehicles.

• Mazda drives sales of MX-5 roadster with branded mobile game

  June 25, 2010

  Mazda is using a branded mobile game to achieve both emotional engagement and high involvement from consumers with the MX-5 car model.

• Chevrolet first automaker to run branded experience on Windows Phone 7

  June 24, 2010

  Chevrolet has announced plans for a multiscreen campaign to let consumers interact with the brand via multiple touch points such as the PC, mobile phones, Xbox and Surface.

• Volkswagen raises brand awareness with rich media ad campaign

  June 23, 2010

  Volkswagen is running a rich-media mobile advertising campaign to raise brand awareness for its new CC model sedan.

• Audi promotes Le Mans race involvement through branded iPad content

  June 16, 2010

  Audi of America is using the iPad platform to share its performance story and brand momentum during the 24 Hours of Le Mans race.

• Ferrari Maserati dealership taps mobile for added customer touch point

  June 11, 2010

  Ferrari Maserati of Seattle is looking to make waves with a promotional mobile application showcasing the Ferrari and Maserati brands.

• Volkswagen releases interactive iPad magazine, markets new vehicle

  June 4, 2010

  Volkswagen has released a digital interactive consumer magazine as an application made specifically for the Apple iPad.

• Audi exclusive sponsor of Fox’s FIFA World Cup iPhone app

  May 28, 2010

  Luxury automaker Audi is the exclusive sponsor of Fox Soccer Channel’s new Ticket to South Africa iPhone application featuring coverage of the FIFA World Cup.

• AAA helps drivers save money on gas with new iPhone app

  May 19, 2010

  AAA has rolled out an iPhone application that provides gasoline station locations and pricing, as well as directions and information on restaurants, hotels and attractions for on-the-go drivers.

previous234567891011121314151617next