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• Are mobile marketing firms under threat from in-house acquisitions?

  January 12, 2012

  With big retail brands such as Walmart, Amazon and eBay making hefty investments to take their mobile marketing development and management in-house, where does that leave service providers?

• What mobile's 2011 M&A activity means for 2012

  January 4, 2012

  Mobile marketing was the most active segment within digital advertising for mergers, acquisitions and investments in 2011, according to a new report from marketing and media investment bank Petsky Prunier.

• Mobile Marketer will not publish Dec. 26

  December 23, 2011

  Mobile Marketer will not publish Dec. 26 in celebration of Christmas.

• Google chases brands, retailers as it ringfences mobile Web

  November 2, 2011

  As Apple continues on its quest to be the king of the applications world, Google is taking another route to the top – the mobile Web.

• IOS impressions grow 60pc: Millennial Media

  October 25, 2011

  IOS mobile advertising impressions grew 60 percent year-to-year on Millennial Media’s network, indicating that Apple remains a steady force in the industry.

• 90pc of clients ask for location-based ads: IAB MIXX panel - Mobile Commerce Daily

  October 6, 2011

  Mobile Commerce Daily - 90pc of clients ask for location-based ads: IAB MIXX panel; Guess taps mobile, social campaign to drive consumers in-store.

• Box.net claims 1,249pc increase on ROI conversions via mobile ads

  September 24, 2011

  Online content management company Box.net used Google to beef up its mobile strategy with the goal of getting consumers to buy its service on mobile devices.

• Google Wallet launches for Sprint Nexus S 4G phones, enabling tap-and-pay transactions - Mobile Commerce Daily

  September 20, 2011

  Mobile Commerce Daily today - Google Wallet launches for Sprint Nexus S 4G phones, enabling tap-and-pay transactions; Toys R Us tests mobile in newspaper circulars to drive in-store traffic.

• Thomson Reuters mobile effort ups the ante for legal market

  May 18, 2011

  Thomson Reuters has launched a mobile app for New York-based lawyers that combines legal news, analysis and research.

• ValueClick acquires Greystripe for $70M to move up in mobile advertising

  April 26, 2011

  ValueClick has acquired Greystripe to move up the mobile advertising ladder of success through more brand relationships and immediate scale in the United States.

• Mobile Marketing Day 2011: presentations

  February 23, 2011

  Senior execs from USA Today and National Hockey League along with industry experts discussed the state of mobile marketing at this third-annual event Feb. 22 in New York, organized by Mobile Marketer in conjunction with the Direct Marketing Association.

• Mobile marketing spend to increase 59pc in 2011: study

  February 2, 2011

  The majority of marketers will engage their target audiences using various mobile channels and platforms in 2011, according to a study by the Association of National Advertisers and the Mobile Marketing Association.

• AT&T parades mobile bar code services via B2B iAd campaign

  January 25, 2011

  AT&T Inc. aims to drive awareness of mobile bar codes and the services it provides to companies that want to use them within marketing collateral via a business-to-business campaign that combines sight, sound and motion on Apple's iAd platform.

• What to expect from the MMA's Mobile Marketing Forum in Los Angeles

  November 12, 2010

  Proving that mobile is poised to become the first screen is undoubtedly the goal of the Mobile Marketing Association’s Mobile Marketing Forum in Los Angeles' Beverly Hilton Hotel Nov. 16-17.

• What did mobile executives think of ad:tech New York?

  November 9, 2010

  Mobile played a more prominent role at ad:tech New York this year than last and industry executives were happy with the show overall.

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