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Business to business

• Smart devices transform B2B marketing: OgilvyOne

  December 11, 2012

  While much has been said about mobile’s effectiveness at helping consumer brands market to their audiences, the medium is also proving to be effective in supporting business-to-business marketers, according to a new report from OgilvyOne.

• Armstrong Worldwide exec: 4pc of traffic comes from mobile devices

  October 5, 2012

  NEW YORK – An Armstrong Worldwide executive at the Netbiscuits World 2012 conference said that the company is seeing four percent of traffic coming from handsets to the company’s mobile site.

• Emerson makes bigger push into mobile with new marketing campaign

  May 1, 2012

  Technology and engineering company Emerson's latest update for its ongoing “It’s Never Been Done Before” marketing campaign includes a much bigger commitment to mobile as the company looks to reach C-level executives who are increasingly attached to their smartphones.

• 39pc of business owners access social networks on mobile: Forrester

  April 4, 2012

  Mobile and social go hand-in-hand for business-to-business marketers, according to a new study from Forrester Research.

• Apple’s popularity threatens enterprise strategies for RIM, Microsoft

  February 21, 2012

  Apple’s mobile devices are making inroads into enterprise and government organizations, challenging Research In Motion, which used to have this market cornered but is increasingly finding itself vulnerable, as well as Microsoft.

• Are mobile marketing firms under threat from in-house acquisitions?

  January 12, 2012

  With big retail brands such as Walmart, Amazon and eBay making hefty investments to take their mobile marketing development and management in-house, where does that leave service providers?

• What mobile's 2011 M&A activity means for 2012

  January 4, 2012

  Mobile marketing was the most active segment within digital advertising for mergers, acquisitions and investments in 2011, according to a new report from marketing and media investment bank Petsky Prunier.

• Mobile Marketer will not publish Dec. 26

  December 23, 2011

  Mobile Marketer will not publish Dec. 26 in celebration of Christmas.

• Google chases brands, retailers as it ringfences mobile Web

  November 2, 2011

  As Apple continues on its quest to be the king of the applications world, Google is taking another route to the top – the mobile Web.

• IOS impressions grow 60pc: Millennial Media

  October 25, 2011

  IOS mobile advertising impressions grew 60 percent year-to-year on Millennial Media’s network, indicating that Apple remains a steady force in the industry.

• 90pc of clients ask for location-based ads: IAB MIXX panel - Mobile Commerce Daily

  October 6, 2011

  Mobile Commerce Daily - 90pc of clients ask for location-based ads: IAB MIXX panel; Guess taps mobile, social campaign to drive consumers in-store.

• Box.net claims 1,249pc increase on ROI conversions via mobile ads

  September 24, 2011

  Online content management company Box.net used Google to beef up its mobile strategy with the goal of getting consumers to buy its service on mobile devices.

• Google Wallet launches for Sprint Nexus S 4G phones, enabling tap-and-pay transactions - Mobile Commerce Daily

  September 20, 2011

  Mobile Commerce Daily today - Google Wallet launches for Sprint Nexus S 4G phones, enabling tap-and-pay transactions; Toys R Us tests mobile in newspaper circulars to drive in-store traffic.

• Thomson Reuters mobile effort ups the ante for legal market

  May 18, 2011

  Thomson Reuters has launched a mobile app for New York-based lawyers that combines legal news, analysis and research.

• ValueClick acquires Greystripe for $70M to move up in mobile advertising

  April 26, 2011

  ValueClick has acquired Greystripe to move up the mobile advertising ladder of success through more brand relationships and immediate scale in the United States.

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