Business to business
December 11, 2012
While much has been said about mobile’s effectiveness at helping consumer brands market to their audiences, the medium is also proving to be effective in supporting business-to-business marketers, according to a new report from OgilvyOne.
October 5, 2012
NEW YORK – An Armstrong Worldwide executive at the Netbiscuits World 2012 conference said that the company is seeing four percent of traffic coming from handsets to the company’s mobile site.
May 1, 2012
Technology and engineering company Emerson's latest update for its ongoing “It’s Never Been Done Before” marketing campaign includes a much bigger commitment to mobile as the company looks to reach C-level executives who are increasingly attached to their smartphones.
April 4, 2012
Mobile and social go hand-in-hand for business-to-business marketers, according to a new study from Forrester Research.
February 21, 2012
Apple’s mobile devices are making inroads into enterprise and government organizations, challenging Research In Motion, which used to have this market cornered but is increasingly finding itself vulnerable, as well as Microsoft.
January 12, 2012
With big retail brands such as Walmart, Amazon and eBay making hefty investments to take their mobile marketing development and management in-house, where does that leave service providers?
January 4, 2012
Mobile marketing was the most active segment within digital advertising for mergers, acquisitions and investments in 2011, according to a new report from marketing and media investment bank Petsky Prunier.
December 23, 2011
Mobile Marketer will not publish Dec. 26 in celebration of Christmas.
November 2, 2011
As Apple continues on its quest to be the king of the applications world, Google is taking another route to the top – the mobile Web.
October 25, 2011
IOS mobile advertising impressions grew 60 percent year-to-year on Millennial Media’s network, indicating that Apple remains a steady force in the industry.
October 6, 2011
Mobile Commerce Daily - 90pc of clients ask for location-based ads: IAB MIXX panel; Guess taps mobile, social campaign to drive consumers in-store.
September 24, 2011
Online content management company Box.net used Google to beef up its mobile strategy with the goal of getting consumers to buy its service on mobile devices.
Google Wallet launches for Sprint Nexus S 4G phones, enabling tap-and-pay transactions - Mobile Commerce Daily
September 20, 2011
Mobile Commerce Daily today - Google Wallet launches for Sprint Nexus S 4G phones, enabling tap-and-pay transactions; Toys R Us tests mobile in newspaper circulars to drive in-store traffic.
May 18, 2011
Thomson Reuters has launched a mobile app for New York-based lawyers that combines legal news, analysis and research.
April 26, 2011
ValueClick has acquired Greystripe to move up the mobile advertising ladder of success through more brand relationships and immediate scale in the United States.