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90pc of clients ask for location-based ads: IAB MIXX panel
NEW YORK ? An executive at the IAB MIXX Conference and Expo said that 90 percent of the company's clients now request location-based advertising in their campaigns.
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Guess taps mobile, social campaign to drive consumers in-store
Guess Inc. has rolled out a mobile and social promotion that lets young and trendy men and women check-in at its store locations via foursquare to receive a special offer.
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Overall sales to slow this holiday season, mobile sales will jump
While retail sales are expected to increase a modest 2.8 percent this holiday season according to a new forecast from the National Retail Federation, mobile will play an important role in driving shopping activity and sales.
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New Look builds on mobile site success with iPhone app
British apparel retailer New Look is using a new iPhone app to help foster in-store activity and drive incremental sales. 
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Top 10 luxury branded mobile apps of Q3 ? Luxury Daily
Luxury Daily today - Top 10 luxury branded mobile apps of Q3; Affluent consumer holiday spend to increase 7.2pc per household: American Express, Harrison Group.
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Continued mobile fragmentation presents challenges for marketers: Netbiscuits
A new report from Netbiscuits indicates that fragmentation continues to be a problem in the mobile space, reinforcing the need for retailers and marketers to include multiple operating systems as part of their mobile strategy and making it difficult for HTML5 to become a standard.
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Getting ready for Apple iOS 5: Platform updates and brands
If you are in charge of a mobile app or influence decision-making for a brand considering an app, you need to be aware of how platform updates such as the release of iOS 5 affect your plans.
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