Microsoft case study kicks off Mobile Marketer Webinar Series
A case study on how Microsoft's snackable mobile video content is driving results marks the beginning of the Mobile Marketer Webinar Series.
Sponsored by mobile ad network Millennial Media, the hour-long business-to-business mobile advertising webinar on June 24 features John Cosley, digital marketing lead at Microsoft; Niles Lichtenstein, director of strategy and integration at mobile agency Ansible; and Marcus Startzel, senior vice president of sales at Millennial Media. Mickey Alam Khan, editor in chief of Mobile Marketer, will moderate.
"The Microsoft case study is a perfect example of how Mobile Marketer is looking to supplement the information and education needs of marketers with webinars," said Giselle Tsirulnik, associate editor and webinar leader at Mobile Marketer.
Please click here to register for the Microsoft webinar.
The free webinar will start at 2 p.m. ET and end at 3 p.m. ET, walking registrants through Microsoft's campaign objectives, tactics and results.
Targeting brands, agencies, media planners and buyers, and online companies, the webinar will shed more light on not just the business-to-business mobile advertising sector, but also the behavior of that audience.
In addition, the presenters will offer tips on how to target and build business-to-business communities on mobile through mobile advertising and marketing.
Mr. Cosley, Mr. Lichtenstein and Mr. Startzel will take questions regarding the campaign or relating to business-to-business mobile advertising best-practice guidelines.
All registrants will receive the full Microsoft case study as a bonus for attending the webinar.
The webinar will also be archived on the Mobile Marketer site at http://www.mobilemarketer.com in its webinars section for access at any point of time by simple registration.
Mobile Marketer will regularly feature sponsored webinars on various topics of interest to marketers, including mobile advertising, mobile commerce, mobile coupons, mobile metrics and measurement, research, mobile banking and payments, mobile loyalty programs and CRM, privacy, SMS marketing, mobile site development, mobile applications, mobile search and overall mobile marketing.
The webinar series will comprise case studies, best-practice guidelines and how-to tips, as well as commentary on current issues and legislation that affects mobile marketing, media and commerce.
All webinars will be brand-driven.
The webinars will be archived on the Mobile Marketer site.
Please address all sponsorship and webinar ideas to .
"In this day and age of tight travel budgets, webinars are an ideal option for marketers to connect with smart thinkers in mobile marketing without hopping a flight," Ms. Tsirulnik said.
"Our publication already delivers the latest in mobile marketing branding and customer acquisition and customer retention," she said, "so the webinars are a natural addition to the services we offer our readers to help them reach their goals."