Name and city and state of marketer
Kendelbell Telephone Answering Service, Southend-On-Sea, Britain

Name and city and state of SMS services provider
TextMagic, Cambridge, Britain

Campaign/program name
n/a

Duration
18 months - present

Objective
To simplify and secure the process by which clients were notified about their incoming calls and messages.

Target audience
200-plus clients in Britain

Strategy
To research and select an SMS service that would support a ?belt and braces? approach and allow the Southend-on-Sea Kendlebell business to send SMS texts and emails simultaneously.

Call to action
Selecting TextMagic?s Email to SMS

Results
?Prior to using TextMagic's Email to SMS service, we had to manually send an email and then re-send the same message by SMS text using 2SMS or BlueSMS. TextMagic has simplified this greatly as we can now relay both types of messages with just one click from our screens. We simply added clients' TextMagic to their list of email addresses.? -- Alan Hopgood, business owner of the Southend-On-Sea Kendlebell franchise.

Surprise finding
?How easy it was to integrate into our business process. TextMagic also allows clients to reply to our text messages which was not possible using conventional Web-based text messaging systems. We have been using the TextMagic service for over 18 months now and we are very pleased with its advantages.? -- Alan Hopgood, business owner of the Southend-On-Sea Kendlebell franchise.