Business to business
Google Wallet launches for Sprint Nexus S 4G phones, enabling tap-and-pay transactions - Mobile Commerce Daily
September 20, 2011
Mobile Commerce Daily today - Google Wallet launches for Sprint Nexus S 4G phones, enabling tap-and-pay transactions; Toys R Us tests mobile in newspaper circulars to drive in-store traffic.
May 18, 2011
Thomson Reuters has launched a mobile app for New York-based lawyers that combines legal news, analysis and research.
April 26, 2011
ValueClick has acquired Greystripe to move up the mobile advertising ladder of success through more brand relationships and immediate scale in the United States.
February 23, 2011
Senior execs from USA Today and National Hockey League along with industry experts discussed the state of mobile marketing at this third-annual event Feb. 22 in New York, organized by Mobile Marketer in conjunction with the Direct Marketing Association.
February 2, 2011
The majority of marketers will engage their target audiences using various mobile channels and platforms in 2011, according to a study by the Association of National Advertisers and the Mobile Marketing Association.
January 25, 2011
AT&T Inc. aims to drive awareness of mobile bar codes and the services it provides to companies that want to use them within marketing collateral via a business-to-business campaign that combines sight, sound and motion on Apple's iAd platform.
November 12, 2010
Proving that mobile is poised to become the first screen is undoubtedly the goal of the Mobile Marketing Association’s Mobile Marketing Forum in Los Angeles' Beverly Hilton Hotel Nov. 16-17.
November 9, 2010
Mobile played a more prominent role at ad:tech New York this year than last and industry executives were happy with the show overall.
October 29, 2010
A Sybase 365 survey found that 56 percent of respondents cited advancements in interoperability would drive the largest impact for mobile innovation.
October 1, 2010
Enterprise Rent-A-Car is using Google’s new hyperlocal mobile advertising feature, letting the brand serve locally relevant ads that display distance information to let consumers know how far they are from its place of business.
September 30, 2010
Verve Wireless Inc. closed a $7 million round of financing that it will use to accelerate the growth of its mobile advertising platform for local media because of an evident shift of ad dollars in the space.
September 27, 2010
Companies looking to leverage the mobile space to further their brand should focus on creating a device-agnostic mobile Web experience rather than on application deployment.
September 23, 2010
AdMarvel now supports Crisp Wireless rich-media advertising formats, both in-app and on the Web, enabling agencies to develop engaging campaigns that can run across platforms and devices.
August 26, 2010
Aside from texting within conferences and the use of applications as repeat-business tools, what has mobile to show for its role in business-to-business marketing?
August 24, 2010
Enterprise mobile marketing firm Air2Web is partnering with analytics software developer SAS to bolster customer relationship marketing on its AirCare platform.