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Consumer electronics

  • PEQ utilizes smartphones as a connected home remote

    August 19, 2014

    Home automation service PEQ has launched a central hub that wirelessly connects to cameras, door and window sensors, thermostats and more, allowing consumers to view, manage and receive alerts from their homes through a mobile application.

  • Lenovo targets shoppers by demographics, channels

    August 13, 2014

    PHILADELPHIA - Consumer electronics company Lenovo is rolling out a marketing effort that ramps up its social media presence and creates a more personalized experience for its online customers based in part on what devices they are using to shop.

  • US-Mattress banks on segmentation to target mobile emails

    August 12, 2014

    PHILADELPHIA - US-Mattress is seeking to improve the segmentation of its email marketing campaigns, which should help the furniture retailer better direct those shoppers who open them on mobile devices toward an information site as opposed to the ecommerce portion of the site.

  • Muse pairs with smartphones to de-stress as wearables market expands

    July 31, 2014

    Developers continue to find new ways to integrate mobile and wearables, such as the Muse headband that hooks up with a smartphone or tablet application to provide calming interactive exercises meant to relax users.

  • Mobile messages infused with scent may emanate new ad opportunities

    June 20, 2014

    The first scent-tagged image was successfully transmitted recently from Paris to New York via oSnap, a new iOS application that brings scent marketing into the mobile age.

  • Amazon woos developers for smartphone push but skepticism remains

    June 17, 2014

    With rumors rampant that Amazon will launch a smartphone on Wednesday, the ecommerce giant is touting that its AppStore offerings have tripled per annum, but Amazon faces an uphill battle attracting developers and displacing competitive devices.

  • Amazonís streaming music faces barriers in cost, limited catalog

    June 13, 2014

    Amazon seeks to broaden the appeal of its Prime service by offering streaming music as part of a paid-for, multi-entertainment bundle under one annual-subscription umbrella free of advertisement interruption.

  • Bertolli helps shoppers plan their next meal in the aisle

    May 14, 2014

    As shoppers enter the olive oil aisle in grocery stores, one tap from their NFC-enabled mobile device to tagged signage will instantly deliver content from Bertolli that features an ingredient list and instructional videos, helping them plan their next meal directly at the point-of-purchase.

  • Mobile Minutes: Google, Uber, Adobe, IBM

    April 9, 2014

    Today in mobile marketing - At Google, bid to put its glasses to work; Uber to launch bike-courier service; With brilliant Lightroom iPad app, Adobe gives us the future of photography; IBM expands MobileFirst consulting services.

  • Mobile Minutes: Bigger smartphones, MWC trends, growing the news business, EU and in-app purchases

    February 28, 2014

    Today in mobile marketing - Handset makers go big on smartphones; Key trends from the world's biggest mobile technology show; Mobile is the linchpin to growing the news business 100x; Europe invites Apple, Google to discuss "in-app" purchases.

  • Mobile Minutes: Barnes & Noble, financial future, Blippar on Google Glass, Mozilla

    February 27, 2014

    Today in mobile marketing - Barnes & Noble turns profit, tightens Nook's belt and dismisses buyout bid; Five ways mobile tech will shake up your financial future; First image recognition app coming soon to Google Glass; Mozilla promises $25 smartphone "flood."

  • Mobile Minutes: Google, T-Mobile, mobile-only broadband, Line

    February 26, 2014

    Today in mobile marketing - Google sets roadblocks to stop distracted driver legislation; T-Mobile's losses widen as the carrier promotes "UnCarrier;" Promoting broadband competition: Will consumers opt for mobile-only broadband?; After WhatsApp and Viber, buyers are circling around Japanís messaging app Line.

  • Battery life a growing issue as more activities go mobile

    January 30, 2014

    As consumers and marketers move more activities over to mobile devices, battery life is becoming a bigger challenge and creating unwanted obstacles.

  • Mobile Minutes: Microsoft, philanthropy, Nokia, Asia

    January 24, 2014

    Today in mobile marketing - Microsoft, in midst of CEO search, needs a plan for the mobile future; Mobile tech is changing the game for philanthropy; Nokia smartphone sales continue decline; Asia is No. 1 market for mobile apps, study says.

  • Appliances are getting smarter but is mobile marketing?

    January 13, 2014

    As home appliances get smarter so, too, must marketers, who can increase the relevancy of their messaging but should tread cautiously when entering this new sphere.