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Consumer packaged goods

  • Abercrombie & Fitch, Axe ditch 'sexy' for mobile to reach young consumers

    May 5, 2015

    As Abercrombie & Fitch and Unilever’s men’s grooming brand Axe each moves away from titillation as a marketing strategy, their efforts to embrace mobile to win over a new generation of young consumers will need a clear identity to be successful.

  • Minute Maid borrows from social news feeds to engage young parents

    April 28, 2015

    The Coca-Cola Co.’s Minute Maid brand is reminding parents of the things they do to make a positive difference in their lives with a mobile-centric campaign that leverages video, social media and a revamped Web site to connect with these mobile-savvy consumers.

  • Unilever's Degree races into Apple Watch marketing with fitness campaign

    April 27, 2015

    Unilever's Degree deodorant brand is supporting its sponsorship of a new fitness application, Sweat This Not That, with a 30-day challenge on the Apple Watch, suggesting that brands are looking to wearables marketing to connect with consumers on an-going basis through everyday activities such as working out.

  • Schick sharpens mobile-optimized interactive video to promote razors

    April 16, 2015

    Schick USA is tapping a mobile-optimized video that asks male consumers to interact with an eccentric character and vote for their top three indisposable comforts to promote its Xtreme3 razors, suggesting that consumer packaged goods marketers would be well-served to offer interactive elements in their mobile video campaigns.

  • Share a Coke program bubbles over with customization via mcommerce

    April 15, 2015

    Coca-Cola is leveraging mcommerce to make it easy to order a customized bottle of Coke bearing a name in place of the brand’s logo and have it delivered, marking the return of last year’s successful Share a Coke program.

  • Lancome, Sephora get search treatment in FaceCake’s augmented reality app

    April 14, 2015

    Lancome, Sephora Collection and Make Up For Ever are among the cosmetics brands featured in FaceCake Marketing Technologies’ new cosmetic color search mobile application, ShadeScout, suggesting that top makeup marketers can integrate with search-related apps to reach more consumers.

  • Sephora and Coachella camp out on social media

    April 10, 2015

    Beauty retailer Sephora is sponsoring the upcoming Coachella music festival in California, leveraging social media as a driving force to engage music and beauty fans at the event as well as those unable to attend.

  • Skintimate’s music video hits right notes for Pitch Perfect 2 tie-in

    April 8, 2015

    Energizer Personal Care brands Schick and Skintimate get a leg up on mobile in a new integrated tie-in with Universal Pictures’ Pitch Perfect 2 that is focused on leg care routines and includes a music video, a mobile-optimized Web site and native ads on the Huffington Post mobile news feed.

  • Coke Zero flows from TV to mobile in innovative trial campaign

    April 3, 2015

    Coca-Cola’s latest campaign enables mobile users to interact with television ads for Coke Zero as a bottle pours the beverage first on the bigger screen before migrating to the screen in consumers’ hands and then transforming into a coupon.

  • Pebbles cereal showdown gets mobile jump from basketball’s O’Neal

    April 3, 2015

    Cereal maker Post Foods is leveraging the renown of basketball legend Shaquille O’Neal and the budding stardom of actress Bella Thorne with the mobile Web and a sweepstakes to let consumers decide which version of the popular Pebbles cereal brand has the most passionate fans.

  • All detergent and Peanuts target moms with interactive BuzzFeed

    April 1, 2015

    An interactive BuzzFeed and cross-device video are just two of the ways that the Sun Products Corp.’s all detergent brand is putting mobile at the core of a new wide-reaching integrated campaign featuring the Peanuts gang.

  • Mountain Dew lifts veil on brand with Periscope live stream

    March 30, 2015

    When Twitter debuted its new video live streaming application Periscope last week, PepsiCo’s Mountain Dew immediately jumped on board for a chance to bring its mobile social strategy to the next level.

  • How Budweiser’s mobile flexibility keeps it at head of the pack

    March 25, 2015

    An analysis of Budweiser’s mobile strategy over several years shows the brewer to be a consistent leader, excelling at targeting and engaging millennials, the demographic that represents its best opportunity in the years ahead.

  • Quaker cooks up tactile mobile ad for memorable new product launch

    March 24, 2015

    PepsiCo Inc.’s Quaker Oats Co. has an innovative new mobile ad campaign leveraging hot spots to highlight noteworthy ingredients such as quinoa, pecans and flax in a way that is easily digestible as well as memorable for on-the-go consumers.

  • L’Oreal boosts power of a good hair day through social media

    March 23, 2015

    L’Oreal Paris is rolling out a campaign to coincide with the brand’s new Advanced Haircare line and is asking social media users to share their powerful hair moments on Facebook, Instagram and Twitter with a specified hashtag for a chance to meet supermodel Karlie Kloss, proving that incentives are key for beauty campaigns on social.

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