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Consumer packaged goods

• Unilever leverages mobile for retail promotion that tracks users’ purchases

  May 7, 2013

  Unilever has teamed up with a Southern California grocery store chain for an in-store promotion that leverages mobile to make it easy for shoppers to track qualifying purchases and become eligible to win free concert tickets.

• Schick doles out product samples via SMS

  April 30, 2013

  Personal skincare line Schick is loading its print pages with mobile calls-to-action to drive product samples.

• Budweiser fuels mobile strategy via race car app with surround video technology

  April 29, 2013

  A new interactive mobile application from Budweiser enables users to experience what it is like to drive a NASCAR race car sponsored by the brand.

• Kraft spices up social, video efforts with mobile advertising

  April 29, 2013

  Kraft is continuing to prove that mobile plays an important role in how consumers interact with social and video with a new campaign that promotes its line of Zesty Italian salad dressings.

• Mobile ad spend in consumer goods vertical grew 235pc year-over-year: report

  April 18, 2013

  The consumer packaged goods vertical continues to make a big impact in the mobile space, growing 245 percent year-over-year from 2011 to 2012, according to new research from Millennial Media.

• Procter & Gamble's Olay boosts brand awareness via interactive iAd campaign

  April 8, 2013

  Procter & Gamble's Olay brand is leveraging Apple’s iAd network to help the cosmetic giant promote a new line of skincare products.

• Pull-Ups expands augmented reality initiatives to Hispanic market

  March 21, 2013

  Kimberly-Clark’s Pull-Ups brand is making a play for the Hispanic market with a mobile application that helps moms encourage children through the potty-training experience.

• Lucky Charms taps augmented reality for new marketing effort

  March 18, 2013

  General Mills cereal brand Lucky Charms is leveraging mobile to drive engagement and give customers a chance to win prizes via a new augmented reality application.

• Dove boasts product awareness through multichannel mobile campaign

  March 13, 2013

  Unilever’s Dove is going all out to convert women to try its body wash products with a campaign that marries mobile, social, games and video.

• Campbell Soup Co. ties personalized ad buys to in-store sales lift in new pilot

  March 12, 2013

  Campbell Soup Co. is one of two consumer packaged goods brands piloting a new mobile advertising platform that lets brands deliver personalized ads based on purchasing behavior and tie their media buy back to in-store sales.

• Heineken targets soccer fans with location-based mobile app

  February 28, 2013

  Heineken is activating its sponsorship of the UEFA Champions League soccer tournament via a new mobile application that gives users a chance to have a grand viewing event for the final game in their hometown.

• Coca-Cola activates CIAA sponsorship via mobile concierge app

  February 27, 2013

  Coca-Cola is making the most of its sponsorship of a college basketball tournament via a new browser-based mobile application designed to make sure attendees do not miss any of the activities surrounding the event.

• L’Oréal Paris taps responsive design to create more personalized mobile experience

  February 27, 2013

  L’Oréal Paris has relaunched its beauty site to be responsively designed across all devices, letting users experience a more personalized and uniformed way to browse content, whether through smartphones, tablets or PCs.

• Oreo partners with Nokia, takes social messaging to another level with global app

  February 22, 2013

  Mondelez International’s Oreo has rolled out a mobile messaging application exclusive to Nokia's Lumia Windows Phone that is designed to connect consumers through constellations.

• Nestlé puts QR codes at center of global effort to provide nutritional information

  February 5, 2013

  Nestlé has launched a global initiative leveraging QR codes on the packaging for its numerous brands to provide consumers with instant access to pertinent information about an item, including its nutritional profile.

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