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Consumer packaged goods

  • Mountain Dew lifts veil on brand with Periscope live stream

    March 30, 2015

    When Twitter debuted its new video live streaming application Periscope last week, PepsiCo’s Mountain Dew immediately jumped on board for a chance to bring its mobile social strategy to the next level.

  • How Budweiser’s mobile flexibility keeps it at head of the pack

    March 25, 2015

    An analysis of Budweiser’s mobile strategy over several years shows the brewer to be a consistent leader, excelling at targeting and engaging millennials, the demographic that represents its best opportunity in the years ahead.

  • Quaker cooks up tactile mobile ad for memorable new product launch

    March 24, 2015

    PepsiCo Inc.’s Quaker Oats Co. has an innovative new mobile ad campaign leveraging hot spots to highlight noteworthy ingredients such as quinoa, pecans and flax in a way that is easily digestible as well as memorable for on-the-go consumers.

  • L’Oreal boosts power of a good hair day through social media

    March 23, 2015

    L’Oreal Paris is rolling out a campaign to coincide with the brand’s new Advanced Haircare line and is asking social media users to share their powerful hair moments on Facebook, Instagram and Twitter with a specified hashtag for a chance to meet supermodel Karlie Kloss, proving that incentives are key for beauty campaigns on social.

  • Air Wick’s QR codes program smells misinformed on public’s mobile savviness

    March 20, 2015

    Air Wick’s leveraging of a program with a QR code in a pop-up home in a shopping mall promotion capitalizes on the attention-grabbing power of personalized content but risks excluding consumers who lack know-how in scanning the codes.

  • Starbucks race-campaign backlash points to mobile-coffee harmony

    March 20, 2015

    Starbucks’ woes over its controversial #RaceTogether campaign spotlights not just the well-known potential for a social-media backlash when a campaign goes awry, but also mobile’s bond with a venerable catalyst for discussion – the coffee cup.

  • Avon makes bold social statement with word-of-mouth strategy

    March 20, 2015

    Avon rouged up social media this past February and landed the top spot on Hootsuite Analytics’ monthly Love List, which provides marketers with a sentiment score based on social interaction, proving that the makeup brand's word-of-mouth sales strategy is effective even on mobile.

  • Schick exec says social media influencers catapult mobile video effectiveness

    March 19, 2015

    NEW YORK – A Schick executive at the 2015 Mobile Marketing Association Forum New York affirmed that tapping social media influencers on YouTube catapults the effectiveness and reach of mobile video advertising, provided that the influencers are allowed creativity to expand on the brand’s message.

  • Bioré ramps up new product awareness with social media contest

    March 11, 2015

    Kao Corp.'s Bioré skincare brand is creating buzz for its new Deep Cleansing Charcoal Pore Strips by teaming up with actress Brittany Snow for a social media contest.

  • Snickers satisfies need for authenticity with new selfie-driven effort

    February 26, 2015

    A recent deluge of me-too selfie campaigns lack the kind of authenticity required for success, but Snickers hits the nail on the head by updating its popular “You’re Not You When You’re Hungry” campaign for the mobile era.

  • Diet Coke’s Oscars campaign bubbles over with tweetable bingo board

    February 24, 2015

    Diet Coke was one of the top brands that took advantage of social media buzz during Sunday night’s Academy Awards by offering viewers a tweetable red carpet bingo board to use during the ceremony, proving that interactive strategies receive the most positive attention on Twitter.

  • Lysol’s native mobile ad sparkles on Huffington Post

    February 24, 2015

    In a reflection of mobile native advertising’s potential outside of Facebook, Reckitt Benckiser's Lysol is running a campaign on the Huffington Post news feed on mobile that delivers relevant content across several areas of interest, introduces a new product and features a wealth of engaging visuals as well as quizzes yet is easy to navigate.

  • Kimberly-Clark exec: Brands, retailers must share data to optimize mobile opportunities

    February 23, 2015

    PALM DESERT, CA – A Kimberly-Clark executive at eTail West 2015 suggested that brands and retailers should leverage data as a currency and work together to optimize consumers’ experiences via shared loyalty programs and user-specific customer promotions.

  • Revlon and Google add color to Valentine’s Day GIF campaign

    February 13, 2015

    Revlon and Google are partnering up to spread the Valentine’s Day spirit by enabling fans to send each other personalized animated images via social media and email designed to showcase the makeup brand’s Revlon Ultra HD Lipstick colors, proving that GIFs continue to resonate well with millennial fans.

  • CPG brands gain insights into shoppers, rival products via mobile tool

    February 13, 2015

    Consumer packaged goods brands are leveraging a crowd-sourced mobile insights engine to detect rivals’ newly launched products and track their performance across key metrics nationwide, gaining valuable insights into shopper behavior and preferences.

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