Consumer packaged goods
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Wrigley’s, Western Union run mobile campaigns with Velti
April 2, 2008
LAS VEGAS – Wrigley’s Orbit and Western Union are using Velti plc technology to run mobile marketing campaigns that promote both brand and product offerings.
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Cosmetics maker Nivea finds beauty in mobile campaigns
March 28, 2008
Cosmetics maker Nivea has wrapped up the second mobile phase of its “Beauty Is …” campaign after results from the first user-generated content effort exceeded expectations.
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P&G taps O4 mobile software for retail sales force
February 26, 2008
Consumer packaged goods giant Procter & Gamble Co. picked O4 Corp. for mobile technology to help its retail sales force with field sales efforts.
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Disney debuts text messaging campaign for Toys for Tots
December 4, 2007
Disney has turned to mobile texting for its “Disney Princess: Heart of Gold Campaign” to raise funds and donate up to $50,000 to the Marine Toys for Tots Foundation.
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Channels have different levels of intimacy: P&G exec at ad:tech
November 6, 2007
NEW YORK – With the evolution of marketing channels, media and entertainment companies need to ask how programming will evolve into a multi-platform universe and how advertising will fit into short-, medium- and long-form content across a range of platform devices.
