1. Home
2. >> Sectors
3. >> Consumer packaged goods

• Email this
• Print

Consumer packaged goods

• Tic Tac mobile apps offer multiple AR experiences to engage millennials

  February 7, 2012

  Tic Tac is using two mobile applications and augmented reality to engage with digital-savvy millennials who always have their mobile phones nearby.

• Dove sweetens mobile strategy with ad campaign

  February 6, 2012

  Dove is running Valentine’s Day-themed mobile ads as a way to bolster holiday sales of the sweet treats.

• Clorox taps mobile to take Ingredient Inside program to next level

  January 30, 2012

  Clorox has rolled out a mobile strategy to support its Ingredient Inside program that educates consumers on what types of fragrances and ingredients are in their cleaning products.

• Kraft slices up 360-degree marketing campaign with QR codes

  January 25, 2012

  Kraft is rolling out a QR code initiative as part of a multichannel marketing campaign that promotes the company’s line of cheeses.

• Kellogg Co. builds on 2012 marketing strategy with mobile

  January 5, 2012

  Kellogg Co. is revamping its marketing strategy for its Special K cereal brand with an updated application that lets users manage their weight loss goals via mobile and desktop.

• Vick’s recruits mobile for football-themed brand-building campaign

  December 29, 2011

  Vick’s Cough, Cold and Flu kicked off its first mobile advertising campaign in mid-December built around banner ads that expand to show a football-themed game when clicked on.

• Cesar taps QR codes to promote Pandora radio station

  December 12, 2011

  Dog food brand Cesar and Pandora have teamed for a marketing campaign that incorporates QR codes and features a branded radio station for dog lovers.

• EShave taps QR codes to make static ad campaign interactive

  December 5, 2011

  Men’s shaving product company eShave is using QR codes in a new advertising campaign to make it easy for shoppers to create their own customized shaving set.

• Procter & Gamble's Downy hosts mobile scavenger hunt to promote new product

  November 15, 2011

  Procter & Gamble fabric softener brand Downy will hold a smartphone-based scavenger hunt in Las Vegas next month to introduce a new product to a young, mobile audience.

• Dannon broadens ad creative with iAd campaign

  November 4, 2011

  Dannon is using Apple's iAd to give consumers a 360-degree view of a new line of French-style yogurts.

• Heinz builds on QR code success with new cause-marketing effort

  November 3, 2011

  Based on the success of its first effort, Heinz Ketchup is once again putting QR codes on ketchup bottles, this time to support nonprofit organization Wounded Warrior Project.

• Product launch-centered mobile campaigns grow 75pc month-to-month: study

  October 6, 2011

  Mobile campaigns that promoted a product launch or release grew 75 percent month-to-month in August, per a new study by Millennial Media.

• Comida Kraft bulks-up social status via 360-degree marketing strategy

  September 22, 2011

  Comida Kraft is using a 360-degree marketing effort that spans the Web, social media, mobile and television to promote its partnership with Mexican celebrity chef Alfredo Oropeza.

• Bare Escentuals encourages natural beauty via multichannel campaign

  September 6, 2011

  Cosmetics brand Bare Escentuals is promoting natural beauty through its first major multichannel campaign that includes mobile bar codes as part of its effort to reach a wider audience.

• Kellogg supports mobile strategy with CRM initiative

  August 24, 2011

  Kellogg Co. is bolstering its mobile strategy with a new CRM initiative that will enable the company to analyze customer behavior, execute personalized mobile campaigns and drive consumer engagement.

123456next