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Mobile marketing in review: Now-or-never millennials

Author

Chantal Tode
Savvy beer marketers Stella Artois and Bud Light are making instant gratification a key focus of their summer marketing programs to meet the needs of I-want-it-now millennials. Watch this video for the full analysis. 

Mobile marketing in review
Chantal Tode is news editor on Mobile Marketer, New York